crisis-comms-and-public-relations

name	crisis-comms-and-public-relations
description	Use when facing public criticism, bad press, or social media crisis. Handle with calm transparency.

Crisis Comms and Public Relations

Crisis playbook: acknowledge fast, take responsibility, take action, communicate. Don't ignore or deny.

Crisis types

1. Customer complaint going viral (bad review, social call-out)
2. Product issue (bug, defect, mistake)
3. Founder controversy (personal scandal, online drama)
4. Industry scandal (associated by industry)
5. Regulatory action (lawsuit, FTC concern)
6. Data breach / security issue
7. Misinformation about your brand

Standard crisis response

1. Acknowledge — fast, simple, don't dismiss
2. Investigate — internal review (24-48 hr)
3. Take responsibility — even if partial
4. Take action — fix the issue
5. Communicate — apology, what's being done, follow-up
6. Don't argue — defending in public makes worse
7. Long-term — show improvement over time

Don't do

1. Ignore — silence amplifies
2. Deny without evidence
3. Blame customer
4. Make excuses
5. Delete comments / posts (looks suspicious)
6. Argue publicly
7. Block credible critics

Professional handling earns respect. Defensive handling damages brand.

Where this fits in the X3 empire

Crisis management protocol for CardPrepAI (and all X3 entities).