ebay-live-and-platform-livestreaming

name	ebay-live-and-platform-livestreaming
description	Use when streaming on eBay's live platform. eBay Live = newer feature, expanding card audience.

eBay Live and Platform Livestreaming

eBay Live = livestream commerce within eBay. Reaches eBay's massive collector audience. Different from Whatnot.

eBay Live vs Whatnot

eBay Live:

• Larger total audience (300M+ eBay users)
• More casual collectors
• Integrated with eBay marketplace (existing accounts)
• Newer, less established
• Lower seller fees vs Whatnot

Whatnot:

• Card-specific community
• Higher engagement
• Faster sales velocity
• Higher fees (8%)
• More established for breaks

eBay Live setup

1. Apply for eBay Live seller status
2. Schedule stream times
3. Set up streaming (mobile or PC)
4. Promote stream in advance (eBay Followers)
5. Stream auction or BIN sales live
6. Engage chat
7. Ship as standard eBay

For cards: emerging channel; watch for growth.

Mixing platforms

Live commerce strategy:

1. Primary platform (most live time)
2. Secondary platform (cross-promotion)
3. Different shows per platform (e.g., breaks on Whatnot, BIN on eBay Live)
4. Drive viewers between platforms (DM, social)

For CardPrepAI: not directly streaming, but affiliate to both.

Where this fits in the X3 empire

Live commerce platform comparison for CardPrepAI affiliate strategy.