instagram-algorithm-and-graph

name	instagram-algorithm-and-graph
description	Use when optimizing for Instagram. Algorithm differs by content type (feed vs Reels vs Stories).

Instagram Algorithm and Graph

Instagram algorithm: relationship + interest + recency. Reels boosted; feed posts to followers. Use mix.

Algorithm by content type

1. Feed posts: relationship (people you interact with) + interest + recency
2. Reels: discovery-first, similar to TikTok (For You-style)
3. Stories: chronological + interaction history
4. Explore: interest-based discovery
5. Direct messages: relationship-driven

Engagement signals

1. Likes — basic signal
2. Comments — stronger (relationship building)
3. Saves — strongest (high-intent)
4. Shares (DM) — high-intent
5. Direct messages — top-tier signal
6. Profile visits — interest
7. Follow-from-post — conversion

Instagram-specific tactics

1. Carousel posts — high engagement (multiple slides)
2. Save-worthy content — guides, tips, lists
3. Story polls/questions — engagement
4. Reels with trending audio
5. Hashtag mix — 8-12 mixed (avoid 30 max)
6. Cross-post Reels to feed — additional reach
7. Bio link to lead magnet

Where this fits in the X3 empire

Instagram strategy for CardPrepAI.