| name | competitive-analysis |
| compatibility | Claude Code 2.1.220+ |
| description | Strategic analysis frameworks including Porter's Five Forces (industry attractiveness), SWOT (internal positioning), and competitive landscape mapping with battlecard generation. Produces competitor profiles, feature gap analysis, and positioning recommendations. Use when analyzing market position, evaluating threats, or building sales battlecards. |
| version | 1.0.0 |
| author | OrchestKit |
| user-invocable | false |
| disable-model-invocation | false |
| complexity | medium |
| persuasion-type | guidance |
| tags | ["porter","swot","competitive","battlecard","moat","five-forces","landscape"] |
| context | fork |
| agent | product-strategist |
| metadata | {"category":"document-asset-creation"} |
| allowed-tools | ["Read","Glob","Grep","WebFetch","WebSearch"] |
Competitive Analysis
Frameworks for analyzing competitive position and industry dynamics.
When to Use Porter's vs. SWOT
| Framework | Use When |
|---|
| Porter's Five Forces | Evaluating industry attractiveness; new market entry; strategic positioning |
| SWOT | Internal capability assessment; go/no-go decisions; strategy planning |
| Competitive Landscape Map | Visualizing whitespace; investor decks; positioning against specific competitors |
| Competitor Profiles | Battlecards for sales; feature gap analysis; threat assessment |
Use Porter's to understand the structural forces shaping the industry. Use SWOT to assess your specific position within it. Combine both for a complete picture.
Porter's Five Forces Template
## Porter's Five Forces: [Industry/Market]
### 1. Competitive Rivalry — Intensity: HIGH / MEDIUM / LOW
| Factor | Assessment |
|--------|------------|
| Number of competitors | |
| Industry growth rate | |
| Product differentiation | |
| Exit barriers | |
### 2. Threat of New Entrants — Threat Level: HIGH / MEDIUM / LOW
| Barrier | Strength |
|---------|----------|
| Economies of scale | |
| Brand loyalty | |
| Capital requirements | |
| Network effects | |
| Switching costs | |
### 3. Bargaining Power of Suppliers — Power: HIGH / MEDIUM / LOW
[Key suppliers, switching cost, concentration]
### 4. Bargaining Power of Buyers — Power: HIGH / MEDIUM / LOW
[Price sensitivity, alternatives available, buyer concentration]
### 5. Threat of Substitutes — Threat: HIGH / MEDIUM / LOW
[Alternative ways customers solve the same problem]
### Overall Industry Attractiveness: X/10
[Summary: which forces are most significant and why]
SWOT Analysis
+-------------------------+-------------------------+
| STRENGTHS | WEAKNESSES |
| (Internal +) | (Internal -) |
| * What we do well | * Where we lack |
| * Unique resources | * Resource gaps |
| * Competitive advantages| * Capability limits |
+-------------------------+-------------------------+
| OPPORTUNITIES | THREATS |
| (External +) | (External -) |
| * Market trends | * Competitive pressure |
| * Unmet needs | * Regulatory changes |
| * Technology shifts | * Economic factors |
+-------------------------+-------------------------+
