Next-Move-Theory-Canon-and-Skills

Take one or many customer-interview files you already have and extract the AJTBD structure from them — segments by Core Jobs, personas, Consideration Set, existing Solutions and Problems, value hypotheses — using Ivan Zamesin's AJTBD / Next Move Theory methodology (distinct from generic Christensen JTBD). Input — a folder or list of files: deep-interview transcripts, interview notes, sales-call or demo transcripts, support/chat logs, survey open-ends. The interviews may be AJTBD or not, well- or poorly-conducted, one file or dozens. The skill first asks which business task you're solving (and helps you choose if you can't name one), then reads each interview in its own subagent (a fan-out so it never overflows context, no matter how many large transcripts), extracts the Core Jobs with an honest per-interview confidence (a clean extraction vs. a weak hypothesis), gives per- interview feedback (what was pulled, what's missing, whether this interview can even serve your business task), clusters the extractions i

Talk to a senior product advisor who thinks in Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology (distinct from generic Christensen JTBD). A conversational, multi-turn skill — ask any product, strategy, segmentation, value, pricing, growth, retention, positioning, B2B, research, or methodology question and get an answer grounded in the canon, not in LLM training. It explains concepts, diagnoses real product situations, pressure-tests hypotheses like a skeptical senior PM, teaches the methodology, and routes heavyweight artifact requests to the right producer skill in the pipeline (nmt-market-research → nmt-craft-value-proposition → nmt-product-requirements / nmt-craft-go-to-market). Use whenever the user wants advice, a second opinion, a methodology explanation, a diagnosis of "what should I do about X", or to think through a product decision — especially on /nmt-chat. Plain language first, methodology terms in parentheses; defaults to English.

Write the go-to-market communication for a chosen segment using Ivan Zamesin's AJTBD / Next Move Theory methodology. Input — a /nmt-craft-value-proposition result (best), a /nmt-product-requirements PRD, a /nmt-market-research result, or a manual segment+Jobs description. Output — ready-to-publish landing-page copy, ad/creative copy built on the seven Job-language formulas, and a GTM/growth plan — channel hypotheses, lead magnets, viral loops, cross-sell / upsell / retention messaging. Everything is communicated through the Big Job (motivation), in concrete success criteria not adjectives, with features as proof not message. Use when the user wants landing copy, ad copy, creatives, channel hypotheses, or a launch plan — "write the landing / the copy / the go-to-market". Two modes — Quick (default, no internet) and Deep (subagents + web for real review language). Plain language; defaults to English.

Generate the strongest possible Value Proposition for a chosen segment using Ivan Zamesin's AJTBD / Next Move Theory methodology (distinct from generic Christensen JTBD). Input — a /nmt-market-research result OR a manual segment+Jobs description. The skill extracts the segment's dominant success criteria, builds the Job Graph + Critical Chain of Jobs substrate, generates value hypotheses by walking the value-creation mechanics catalog over that graph, filters them on feasibility, cost-to-build, unit economics, and competitiveness, ranks by RICE, and surfaces a primary + supplementary value proposition with top-3 RAT cards and a PRD-ready implementation spec that feeds /nmt-product-requirements. Use when the user wants a value proposition, differentiation, or asks "how do we win this segment". Two modes — Quick (default, no internet) and Deep (subagents + web competitor mining). Plain language; defaults to English.

Diagnose a product against Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology (distinct from generic Christensen JTBD) and route to the next move. A conversational, chat-first skill — through up to ~15 adaptive questions it challenges the goal you walked in with (climbing your business-Job graph to find a higher-leverage growth point), then surfaces EVERYTHING the methodology can find: all the risks (every weak node on the chain to profit, each traced to its upstream cause), all the growth points (kill a Job, Previous/Next Job, climb a level, adjacent-segment Small Jobs, underserved success criteria), and the risky assumptions hiding inside your current initiatives (RAT). It is comprehensive on findings and focused on action — it lists them all, then says which one to tackle first and which existing skill executes it (nmt-market-research, nmt-craft-value- proposition, nmt-product-requirements, nmt-craft-go-to-market, nmt-chat). The front door for LIVE products the way nmt-market-research i

Run market research for a product or feature idea using Ivan Zamesin's AJTBD / Next Move Theory methodology (distinct from generic Christensen JTBD). Output — an A4 one-pager with a GO / NARROW / PIVOT verdict plus a detailed report — market sizing, customer segments scored on the selection screen, competitors defined by Jobs, a differentiation hypothesis, an action-first risk plan, and ranked strategic options including alternative markets to pivot into. Use whenever the user wants to size a market, find or evaluate segments and Jobs, assess competitors, decide whether an idea is worth pursuing, or explore a pivot — even if they don't say "market research". Two modes — Quick (default; fast; no internet) and Deep (subagents + web research). Writes in plain language with methodology terms in parentheses. Defaults to English; adapts to the user's language.

Turn a chosen segment + Core Jobs into a build-ready PRD (full functionality + edge cases) using Ivan Zamesin's AJTBD / Next Move Theory methodology. It consumes upstream work — segments from /nmt-market-research, value from /nmt-craft-value-proposition — and never re-derives them; with no research done it routes you upstream first, or takes a manually described segment + value for a fast run. Before writing requirements it runs a "challenge the build" gate that looks for a more effective way to hit the same business goal; if a better way wins, the PRD is written for that. Output — a single PRD — functionality mapped Core Job → Big Job → value mechanic → success criteria → Aha Moment on the Critical Chain of Jobs, plus edge cases covering ~90% of use cases. Use when the user says "write the PRD / product requirements" or wants to turn a segment+value or a feature idea into a build spec. Two modes — Quick (default, no internet) and Deep (subagents + web parity check). Plain language; defaults to English.

Upgrade an installed Next Move Theory setup to the latest published canon + skills by re-running the official one-command installer, which clones the public GitHub repo (zamesin/Next-Move-Theory-Canon-and-Skills, branch main) and refreshes the canon, the nmt-* skills (both Claude and Codex), the injected rules block in CLAUDE.md / AGENTS.md, and the README — all in place. Idempotent and safe: it never touches your own files and never deletes unrelated skills. Use when the user says "update NMT", "upgrade the skills", "get the latest canon", runs /nmt-upgrade, or when another skill reports that a newer version is available. Defaults to English.

Extract the AJTBD structure from customer-interview files you already have — segments by Core Jobs, personas, the Consideration Set, existing Solutions and Problems, and value hypotheses — using Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology. Input — one or many files (transcripts, notes, sales or support calls, survey open-ends), AJTBD or not. It reads each interview in its own context so it never overflows, scores each extraction's confidence, clusters into segments by similar Core Jobs, and writes one report — data-quality summary, segments with personas, structured Solutions and Problems, a Consideration Set, value hypotheses, and what to interview next. Use for "analyze my interviews", "extract jobs from these transcripts", "find the segments in these calls". Defaults to English.

Talk to a senior product advisor who thinks in Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology (distinct from generic Christensen JTBD). A multi-turn conversational skill — ask any product, strategy, segmentation, value, pricing, growth, retention, positioning, B2B, or research question and get an answer grounded in the canon, not LLM training. It explains concepts, diagnoses real situations, pressure-tests hypotheses like a skeptical senior PM, and routes heavyweight artifact requests to the right producer skill. Use whenever the user wants advice, a second opinion, a methodology explanation, a diagnosis of "what should I do about X", or to think through a product decision — especially on $nmt-chat. Defaults to English.

Write the go-to-market communication for a chosen segment using Ivan Zamesin's AJTBD / Next Move Theory methodology. Input — a $nmt-craft-value-proposition result (best), a $nmt-product-requirements PRD, a $nmt-market-research result, or a manual segment+Jobs description. Output — ready-to-publish landing-page copy, ad/creative copy built on the seven Job-language formulas, and a GTM/growth plan (channel hypotheses, lead magnets, viral loops, cross- sell/upsell/retention). Everything speaks through the Big Job, in concrete success criteria not adjectives, with features as proof. Use when the user wants landing copy, ad copy, creatives, channel hypotheses, or a launch plan — "write the landing / the copy / the go-to-market". Two modes — Quick (default) and Deep. Defaults to English.

Generate the strongest possible Value Proposition for a chosen segment using Ivan Zamesin's AJTBD / Next Move Theory methodology. Input — a $nmt-market- research result OR a manual segment+Jobs description. It extracts the segment's dominant success criteria, builds the Job Graph + Critical Chain of Jobs, generates value hypotheses via the value-creation mechanics catalog, filters on feasibility, cost, unit economics, and competitiveness, ranks by RICE, and surfaces a primary + supplementary value proposition with top-3 RAT cards and a PRD-ready spec for $nmt-product-requirements. Use when the user wants a value proposition, differentiation, or asks "how do we win this segment". Two modes — Quick (default) and Deep. Defaults to English.

Diagnose a live product against Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology and route to the next move. A conversational, chat-first skill: through up to ~15 adaptive questions it challenges the goal, traces weak metrics upstream through the chain to profit, surfaces risks, growth points, and risky assumptions in current initiatives, then recommends which issue to tackle first and which skill executes it. Use when the user says "diagnose my product", "what should I do next", "a metric dropped", "where are my risks / growth points", "where is this breaking", or is unsure what to work on. Writes nothing unless asked; recommends the next skill but the user launches it. Plain language; defaults to English.

Run market research for a product or feature idea using Ivan Zamesin's AJTBD / Next Move Theory methodology (distinct from generic Christensen JTBD). Output — an A4 one-pager with a GO / NARROW / PIVOT verdict plus a detailed report — market sizing, customer segments scored on the selection screen, competitors defined by Jobs, a differentiation hypothesis, an action-first risk plan, and ranked strategic options including alternative markets to pivot into. Use whenever the user wants to size a market, find or evaluate segments and Jobs, assess competitors, decide whether an idea is worth pursuing, or explore a pivot — even if they don't say "market research". Two modes — Quick (default) and Deep. Defaults to English.

Turn a chosen segment + Core Jobs into a build-ready PRD (full functionality + edge cases) using Ivan Zamesin's AJTBD / Next Move Theory methodology. Consumes upstream work — segments from $nmt-market-research, value from $nmt-craft-value- proposition — and never re-derives them; with no research it routes you upstream first, or takes a manually described segment+value for a fast run. First runs a "challenge the build" gate that looks for a more effective way to hit the same goal. Output — one PRD mapping Core Job to Big Job to value mechanic to success criteria to Aha Moment on the Critical Chain of Jobs, plus edge cases. Use when the user says "write the PRD / product requirements" or wants to turn a segment+value or feature idea into a build spec. Two modes — Quick (default) and Deep. Defaults to English.

Upgrade an installed Next Move Theory setup to the latest published canon + skills by re-running the official one-command installer, which clones the public GitHub repo (zamesin/Next-Move-Theory-Canon-and-Skills, branch main) and refreshes the canon, the nmt-* skills (both Claude and Codex), the injected rules block in CLAUDE.md / AGENTS.md, and the README in place. Idempotent and safe: it never touches your own files and never deletes unrelated skills. Use when the user says "update NMT", "upgrade the skills", "get the latest canon", runs $nmt-upgrade, or when another skill reports that a newer version is available. Defaults to English.