// Audience segmentation skill used by the analyst and curator agents. Provides subscriber behavior analysis, persona-based content personalization, and segment-specific strategy methodologies. Use for 'audience analysis,' 'segmentation,' 'persona,' 'send optimization,' and similar requests.
YouTube video hook (opening) writing skill. Provides 15 hook patterns, viewer retention psychology, and click-to-watch conversion formulas. Referenced by the scriptwriter agent when designing video openings to minimize viewer drop-off. Also used standalone for requests like 'show me hook patterns' or 'how to write great openings.' Full script writing and SEO optimization fall under the youtube-production skill.
YouTube thumbnail visual psychology skill. Provides color theory, composition principles, CTR optimization patterns, and mobile readability checklists. Referenced by the thumbnail-designer agent when designing visually effective thumbnails. Also used standalone for requests like 'how to make great thumbnails' or 'thumbnails that boost click-through rate.' Actual image generation falls under the gemini-3-pro-imagegen skill.
A full production pipeline where an agent team collaborates to generate YouTube video content — strategy, script, thumbnail, and SEO metadata — all at once. Use this skill for requests like 'plan a YouTube video,' 'write a video script,' 'video scriptwriting,' 'YouTube content strategy,' 'video scenario,' 'YouTube Shorts planning,' 'create a YouTube thumbnail,' 'video SEO optimization,' 'YouTube channel content,' and other YouTube video production tasks. Also supports SEO optimization or thumbnail creation when an existing script is provided. Note: actual video editing (Premiere, DaVinci), YouTube Analytics API integration, and channel operations dashboard setup are outside this skill's scope.
Audio storytelling skill used by the podcast scriptwriter and show note editor. Provides narrative structure, pacing, and sound design methodologies that maximize listener immersion in an audio-only medium. Use this skill's knowledge for 'audio narrative,' 'listener retention,' 'story arc,' 'sound design,' and similar requests.
Interview technique skill used by the podcast scriptwriter. Provides question design, conversation flow management, and emotional arc design methodologies for drawing out deep conversations in guest interviews. Use this skill's knowledge for 'interview question design,' 'conversation structure,' 'guest questions,' 'dialogue flow,' and similar requests.
Podcast growth strategy skill used by the distribution manager. Provides platform-specific optimization, cross-promotion, listener acquisition strategies, and community building methodologies. Use this skill's knowledge for 'podcast growth,' 'distribution optimization,' 'listener acquisition,' 'platform strategy,' and similar requests.
| name | audience-segmentation |
| description | Audience segmentation skill used by the analyst and curator agents. Provides subscriber behavior analysis, persona-based content personalization, and segment-specific strategy methodologies. Use for 'audience analysis,' 'segmentation,' 'persona,' 'send optimization,' and similar requests. |
Specialist audience classification knowledge used by the analyst and curator agents when designing content strategy and A/B tests.
Sending the same email to 1,000 subscribers produces content that satisfies nobody on average. Segmentation is the art of deciding "who gets what."
| Behavior Segment | Definition | Strategy |
|---|---|---|
| Power Readers | Opened last 5 issues consecutively | Deep content, exclusive resources |
| Occasional Readers | Opened 2–3 out of 5 | Optimize subject lines, keep it concise |
| At-Risk | Missed last 3 consecutive issues | Re-engagement campaign |
| New Subscribers | Joined within last 30 days | Welcome series, best-of curation |
| Click-Active | High link-click rate after opening | Deep-dive content, CTA-focused |
Calculate engagement on a 0–100 score:
Engagement Score = (Open Rate Weight x 40) + (Click Rate Weight x 35) + (Reply/Share x 25)
- 80–100: VIP — Community invite, early access to content
- 50–79: Core — Standard newsletter + monthly special content
- 20–49: Casual — Key summary version, short format
- 0–19: Dormant — Re-engagement sequence → if no response, clean from list
| Attribute | Classification Criteria | Content Differentiation |
|---|---|---|
| Role | Developer / Marketer / Executive / Designer | Adjust examples and terminology level |
| Experience Level | Beginner / Intermediate / Expert | Include/exclude foundational explanations |
| Interest Topic | Click history by tag/category | Topic-specific curation |
| Signup Source | Blog / Social / Referral / Event | Onboarding matched to initial expectations |
| Segment | R (Last Open) | F (Open Frequency) | Strategy |
|---|---|---|---|
| Champion | Within 7 days | Opens every issue | Exclusive content, referral program |
| Loyal Reader | Within 14 days | 1 in 2+ | Standard content, feedback requests |
| At-Risk | 14–30 days ago | Declining trend | "Did you miss this?" reminder |
| Dormant | 30+ days | Near zero | Final re-engagement → remove if no response |
| Day | Purpose | |
|---|---|---|
| D+0 | Welcome + self-introduction + expectation setting | First impression, frequency/tone overview |
| D+2 | All-time top 3 content | Prove the newsletter's value |
| D+5 | "We'd love to know about you" — short survey | Collect segmentation data |
| D+10 | Exclusive content or resource | Incentivize long-term subscription |
| Step | Subject Line Pattern | Strategy |
|---|---|---|
| 1st | "We know you've been busy — just read this one" | Deliver one compressed top piece |
| 2nd | "Did we end up in your spam folder?" | Request whitelisting + technical fix |
| 3rd | "Here's an honest case for staying subscribed" | Reaffirm value, offer frequency options |
| No response | Remove from list | Maintain list health (protect deliverability) |
| Subscriber Type | Best Day | Best Time | Rationale |
|---|---|---|---|
| B2B Professionals | Tue–Thu | 8–10 AM | Post-arrival email check window |
| Developers/Tech | Tue, Thu | 7–8 AM | Early-start habit |
| B2C General | Sat, Sun | 10 AM–12 PM | Weekend leisure time |
| Executives/Decision-makers | Tue, Wed | 6–7 AM | Pre-day check |
| Global Mixed | Tue | 2:00 PM UTC | Optimal cross-timezone intersection |
| Level | Method | Complexity | Effect |
|---|---|---|---|
| L1 | Name insertion (Hi [Name]) | Low | Open rate +10–15% |
| L2 | Reorder sections by interest topic | Medium | Click rate +20–30% |
| L3 | Completely different content versions per segment | High | Click rate +40–60% |
| L4 | Individual AI-powered recommendation curation | Very High | Click rate +50–80% |
| Metric | Healthy | Caution | Danger |
|---|---|---|---|
| Open Rate | 40%+ | 25–39% | Below 25% |
| Click-through Rate | 5%+ | 2–4% | Below 2% |
| Unsubscribe Rate | Below 0.3% | 0.3–0.5% | 0.5%+ |
| Spam Complaint Rate | Below 0.01% | 0.01–0.05% | 0.05%+ |
| List Growth Rate | 5%+/month | 1–4% | Below 0% |