ad-copy-writer

name	ad-copy-writer
description	Creates performance-optimized advertising copy for paid campaigns. Generates headlines, descriptions, CTAs, and ad variations following platform-specific requirements. Includes A/B test variants and audience-specific messaging. Supports Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Pinterest Ads. Use when creating paid advertising campaigns from content.

Ad Copy Writer

Erstellt conversion-optimierte Werbetexte für alle Paid-Advertising-Plattformen.

Quick Start

Input: Pillar Content (Artikel) + Zielgruppe + Kampagnenziel
Output: Vollständige Ad-Sets für alle Plattformen in JSON

Workflow

1. Content analysieren → USPs, Benefits, Pain Points extrahieren
2. Zielgruppe definieren → Persona aus AUDIENCE_PERSONAS.md
3. Kampagnenziel festlegen → Awareness, Traffic, Leads, Sales
4. Copywriting-Formel wählen → COPYWRITING_FORMULAS.md
5. Platform-Specs laden → PLATFORM_REQUIREMENTS.md
6. Varianten erstellen → Min. 3 pro Ad-Set für A/B Testing
7. Compliance prüfen → COMPLIANCE_RULES.md

Output Format

{
  "campaign": {
    "name": "Kampagnenname",
    "objective": "conversions|traffic|awareness|leads",
    "source_content_id": "uuid"
  },
  "ad_sets": [
    {
      "platform": "google_ads",
      "ad_type": "responsive_search",
      "variations": [
        {
          "headlines": ["H1", "H2", "H3", "..."],
          "descriptions": ["D1", "D2", "..."],
          "paths": ["path1", "path2"],
          "final_url": "https://..."
        }
      ]
    }
  ]
}

Unterstützte Plattformen

Platform	Templates	Specs
Google Ads	templates/google-ads/	Search, Display, Performance Max
Meta Ads	templates/meta-ads/	Facebook, Instagram
LinkedIn Ads	templates/linkedin-ads/	Sponsored Content, Message Ads
TikTok Ads	templates/tiktok-ads/	In-Feed, Spark Ads
Pinterest Ads	templates/pinterest-ads/	Standard, Video, Shopping

Copywriting-Grundprinzipien

Benefits > Features

❌ "Unser Tool hat 50+ Integrationen"
✅ "Verbinde alle deine Tools in 5 Minuten"

Spezifisch > Vage

❌ "Steigere deinen Umsatz"
✅ "Steigere deinen Umsatz um 47% in 90 Tagen"

Du > Wir

❌ "Wir bieten die beste Lösung"
✅ "Du bekommst Ergebnisse ab Tag 1"

Dringlichkeit (wenn authentisch)

❌ "Kaufe jetzt!!!"
✅ "Noch 3 Plätze im März verfügbar"

A/B Testing Strategie

Für jede Kampagne mindestens 3 Varianten erstellen:

Variante	Fokus	Beispiel-Hook
A	Problem/Pain	"Frustriert von [Problem]?"
B	Benefit/Outcome	"Erreiche [Ergebnis] in [Zeit]"
C	Social Proof	"[X] Unternehmen vertrauen uns"

Quick Reference: Zeichenlimits

Platform	Headline	Description
Google Search	30 chars	90 chars
Google Display	30 chars	90 chars
Meta	40 chars	125 chars (primary)
LinkedIn	70 chars	150 chars (intro)
TikTok	100 chars	100 chars
Pinterest	100 chars	500 chars

Details: PLATFORM_REQUIREMENTS.md