| name | niopd-bs-market-opportunity |
| description | Analyzes market opportunity and sizing using TAM/SAM/SOM framework with supporting data research. Use when evaluating market potential, creating business cases for new products, preparing investor presentations, or assessing business opportunities. |
Market Opportunity Analysis Skill
This skill provides rigorous market sizing and opportunity analysis using the TAM/SAM/SOM framework to quantify addressable markets.
Theoretical Foundation
TAM/SAM/SOM Framework
pie title Market Sizing Framework
"TAM (Total)" : 100
"SAM (Serviceable)" : 30
"SOM (Obtainable)" : 5
| Metric | Definition | Question |
|---|
| TAM | Total Addressable Market | How big is the universe? |
| SAM | Serviceable Addressable Market | What can we reach? |
| SOM | Serviceable Obtainable Market | What can we realistically capture? |
Sizing Approaches
- Top-Down: Start with industry data, narrow down
- Bottom-Up: Build from unit economics and segments
- Value Theory: Calculate value created for customers
When to Use
- New product evaluation
- Investor presentations
- Market entry decisions
- Strategic planning
- Resource allocation
Instructions
Step 1: Configuration
- Read
.claude/AGENTS.md for preferences
- Identify product/service to analyze
- Define geographic and temporal scope
Step 2: Define Market Context
- What problem does the product solve?
- Who experiences this problem?
- What is the current spending in this area?
Step 3: Calculate TAM
Research total market size:
- Industry reports and analyst data
- Government statistics
- Trade association data
- Calculate: Total potential customers × Average spend
Step 4: Calculate SAM
Narrow to serviceable market:
- Geographic limitations
- Segment focus
- Distribution capabilities
- Technology requirements
Step 5: Calculate SOM
Estimate realistic capture:
- Competitive intensity
- Go-to-market capability
- Time horizon (1-3 years)
- Historical benchmarks
Step 6: Identify Market Gaps
Analyze opportunities:
- Underserved segments
- Unmet needs
- Competitive weaknesses
- Emerging trends
Step 7: Generate Report
File path: 01-sources/[YYYYMMDD]-market-opportunity-v0.md
Contents:
- Executive Summary
- Market Definition
- TAM Analysis ($X, methodology)
- SAM Analysis ($Y, rationale)
- SOM Analysis ($Z, assumptions)
- Market Dynamics
- Competitive Landscape Summary
- Key Opportunities
- Risks and Limitations
- Recommendations
Output Specifications
- File Naming:
[YYYYMMDD]-market-opportunity-v0.md
- Location:
01-sources/
- Template:
references/market-opportunity-template.md
Related Skills
niopd-mr-competitor: Competitive analysisniopd-mr-segmentation: Market segmentsniopd-dt-scenarios: Future market scenariosniopd-st-canvas: Business model fit
