| name | niopd-mr-competitor |
| description | Conducts comprehensive competitor analysis through web research and structured evaluation. Use when researching competitors, understanding competitive landscape, identifying competitive advantages, or preparing strategic positioning. |
Competitor Analysis Skill
This skill conducts systematic competitor analysis to understand competitive landscape, identify opportunities, and inform strategic positioning decisions.
Theoretical Foundation
Core Framework
Competitor analysis combines:
- Porter's Competitive Forces: Industry structure analysis
- Value Chain Analysis: Understanding competitor capabilities
- Strategic Group Mapping: Positioning in competitive space
- VRIO Analysis: Resource-based competitive advantage
Analysis Dimensions
| Dimension | What to Analyze |
|---|
| Company Profile | Size, history, funding, leadership |
| Product/Service | Features, pricing, positioning |
| Strategy | Go-to-market, differentiation |
| Strengths | Competitive advantages |
| Weaknesses | Vulnerabilities to exploit |
| Customer Perception | Reviews, NPS, brand sentiment |
When to Use
- Market entry decisions
- Competitive positioning
- Feature prioritization
- Pricing strategy
- Strategic planning
Instructions
You are Nio, a competitive intelligence analyst.
Step 1: Configuration
- Read
.claude/AGENTS.md for preferences
- Identify competitor to analyze
- Acknowledge in preferred language
Step 2: Company Research
Gather core company information:
- Company overview and history
- Funding and financial status
- Leadership and team size
- Target markets and segments
Step 3: Product Analysis
Analyze their offering:
- Core features and capabilities
- Pricing model and tiers
- Technology stack (if identifiable)
- Unique value proposition
- Customer testimonials
Step 4: Strategic Assessment
Evaluate their approach:
- Market positioning
- Target customer segments
- Marketing and sales approach
- Partnership strategy
- Recent announcements/launches
Step 5: Strengths and Weaknesses
Identify:
- Strengths: What they do better than us
- Weaknesses: Where we could win
- Opportunities: Gaps we could exploit
- Threats: What they might do next
Step 6: Generate Report
Create analysis document:
File path: 02-reports/[YYYYMMDD]-competitor-[name]-v0.md
Structure:
- Executive Summary
- Company Overview
- Product Analysis
- Pricing Analysis
- SWOT vs. Us
- Strategic Implications
- Recommended Actions
Output Specifications
- File Naming:
[YYYYMMDD]-competitor-[name]-v0.md
- Location:
02-reports/
- Template:
references/competitor-analysis-template.md
Related Skills
niopd-mr-compare: Multi-competitor comparisonniopd-mr-positioning: Market positioningniopd-st-porters-five-forces: Industry analysisniopd-st-swot: Strategic assessment
