| name | content-strategy |
| description | Content planning and topic selection — topic clusters, keyword research, content calendars, and prioritization frameworks. |
Content Strategy
Strategic planning layer for content that drives business results through pillars and clusters.
Before Planning
Read the project context to understand:
- Business Context: What are the conversion goals?
- Customer Research: Who are we writing for?
- Competitive Landscape: What are competitors ranking for?
Output Format
1. Content Pillars
Identify 3-5 broad themes the brand should own (e.g., "AI Ethics", "Mental Health Tech").
2. Priority Topics
List specific keywords and topics with high business value and achievable difficulty.
3. Topic Cluster Map
Map "Pillar" pages and "Cluster" content to build semantic authority.
Proactive Triggers
- No topic clusters documented: Fragile SEO strategy.
- Content calendar < 4 weeks out: Execution is reactive.
- High-volume keywords only: Missing low-funnel intent.