content-strategy

name	content-strategy
description	Content planning and topic selection — topic clusters, keyword research, content calendars, and prioritization frameworks.

Content Strategy

Strategic planning layer for content that drives business results through pillars and clusters.

Before Planning

Read the project context to understand:

1. Business Context: What are the conversion goals?
2. Customer Research: Who are we writing for?
3. Competitive Landscape: What are competitors ranking for?

Output Format

1. Content Pillars

Identify 3-5 broad themes the brand should own (e.g., "AI Ethics", "Mental Health Tech").

2. Priority Topics

List specific keywords and topics with high business value and achievable difficulty.

3. Topic Cluster Map

Map "Pillar" pages and "Cluster" content to build semantic authority.

Proactive Triggers

• No topic clusters documented: Fragile SEO strategy.
• Content calendar < 4 weeks out: Execution is reactive.
• High-volume keywords only: Missing low-funnel intent.