hook-library

name	hook-library
description	20+ proven hook types for F&B content across platforms, with EN and ZH variants — extends core hook-engine from 6 to 20+ patterns
version	1.0.0
tier	community
category	copywriting
author	12eat AI Lab
license	MIT
min_plugin_version	0.5.5

Hook Library

Extends the core hook-engine skill (6 hook types) with 20+ additional patterns proven for F&B and restaurant content. Hooks are the first 1–2 lines of any post — if they fail, nothing else matters.

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When to Use

Load this skill whenever writing the opening line of any social post, video script, or caption. Use in combination with aida-engine or pas-engine for the full copy structure.

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Hook Types

Curiosity Hooks

Trigger: when the dish has an unusual origin, technique, or ingredient.

#	Pattern	Example
C1	The secret ingredient	"The reason our dumplings taste different: we use pork from one specific farm in Iowa."
C2	The counterintuitive fact	"The best char siu isn't sweet. Here's why."
C3	The hidden story	"This dish was almost taken off the menu. Then something happened."
C4	The unspoken truth	"Every Chinese restaurant has this on their menu. Almost none make it correctly."

Identity Hooks

Trigger: when targeting a specific community or occasion.

#	Pattern	Example
I1	The insider signal	"If you grew up eating congee for breakfast, you already know."
I2	The shared experience (EN)	"Moving to a new city means finding a new 'your restaurant.'"
I3	身份认同 (ZH)	"身在海外，这一口才是真正的家乡味。"
I4	The generational bridge	"My grandmother's recipe. My kitchen. Your delivery order."

Sensory Hooks

Trigger: when the dish has strong visual, aural, or taste qualities.

#	Pattern	Example
S1	Sound first	"That sound when the hot oil hits the dry chili. You know the one."
S2	Texture lead	"Crispy outside. Molten inside. The contrast you've been craving."
S3	Smell memory	"There's a smell that takes you somewhere before you even take a bite."
S4	感官中文 (ZH)	"那一声"滋——"，就够了。"

Urgency / Scarcity Hooks

Trigger: limited-time dishes, weekend specials, high-demand items.

#	Pattern	Example
U1	The honest countdown	"We make 40 portions of this every Friday. They're usually gone by 7pm."
U2	The calendar moment	"One weekend a year. This is the weekend."
U3	The soft FOMO	"Last week people waited 45 minutes for this. Now you can just tap."

Social Proof Hooks

Trigger: high-rated dishes, repeat orders, media mentions.

#	Pattern	Example
P1	The number	"Over 2,000 five-star reviews mention one dish specifically."
P2	The quote	'"I drove 40 minutes for this and I'd do it again." — actual customer review'
P3	The community fact	"Our most reordered dish, 3 months running. There's a reason."

Challenge / Contrarian Hooks

Trigger: when the brand wants to stand out or challenge a perception.

#	Pattern	Example
X1	The unpopular opinion	"Chinese takeout doesn't have to be greasy. We'll prove it."
X2	The myth-bust	"Fortune cookies aren't Chinese. But our dumplings absolutely are."
X3	The dare	"Name a better Friday night than this. We'll wait."

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Hook Selection Matrix

Platform	Best Hook Types	Avoid
Instagram feed	S1–S4, C1–C4	U1–U3 (too salesy for feed)
Instagram Stories	U1–U3, P1–P3	Long curiosity hooks
TikTok (video script)	S1, S4, X3	Identity hooks (too niche for cold TikTok)
Facebook	I1–I4, P1–P3	Contrarian (FB audience skews warmer)
小红书	I3, S4, I4	English patterns — always ZH
Google Maps posts	P1–P3	All emotional hooks — keep factual

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Notes

• Never stack more than 2 hook types in one opening — pick the strongest one
• ZH hooks marked (ZH) are written for Chinese-first platforms (小红书, WeChat)
• For TikTok video scripts, the hook must work as SPOKEN words — read it aloud first
• Hooks C3 and I4 work best when the brand has a genuine story to back them up