tiktok

# Skill · TikTok # F&B Content Engine · platforms/tiktok.md # ───────────────────────────────────────── ## Role in Repurpose Chain **Step 2.** Take the Instagram concept and make it move. Raw and unpolished beats over-produced every time on TikTok. ## Mandatory Context Preload Before generating any TikTok script, shot list, or caption: - Read `vault/brandcontext.md` first. - If read fails, stop generation and report the blocker. - Output this line at the top before strategy routing: `[BrandContext Loaded] vault/brandcontext.md loaded successfully before generation.` --- ## Posting Specs | Setting | Value | |---|---| | Frequency | 5-7x per week | | Best times | 11am–12pm · 6–8pm · 9–11pm | | Duration | 15-60s (45s sweet spot for algorithm) | | Aspect ratio | 9:16 vertical only | | Hashtags | 3-5 (algorithm-driven; hashtags are discovery aids, not reach multipliers) | --- ## Strategy Pool & Router (策略池与决策机制) **CRITICAL RULE:** Before generating any TikTok script/plan, you MUST evaluate the input and output your decision process at the top of your response: `[Decision] I chose Strategy [A/B/C] because the input focuses on [Reason].` - **Strategy A: The Sizzle/ASMR (沉浸食欲型)** - *Trigger:* Dishes with strong visual/audio elements (sizzling, pouring, cheese pull). - *Focus:* No talking, just raw sound and extreme close-ups. - *CTA:* Text overlay: "Wait for the crunch. 🔊" - **Strategy B: The Process/BTS (后厨揭秘型)** - *Trigger:* Complex prep, unique ingredients, chef's skills. - *Focus:* Fast-paced cuts of the cooking process, voiceover explaining the "why". - *CTA:* Text overlay: "Would you eat this every day?" - **Strategy C: The Reaction/Vlog (真实试吃型)** - *Trigger:* Customer features, new menu launches. - *Focus:* Authentic first bites, facial expressions, natural dialogue. - *CTA:* "Who's next to try the spicy challenge? 👇" ## The TikTok Formula ``` [0:00-0:02] Hook — sizzle, pour, steam, crack, unwrap Never: "Hey guys, today I'm going to show you..." Always: Start with the food. Mid-action if possible. [0:02-0:35] The story / process / reveal Show the making. Show the texture. Show the reaction. Add overlay text for key info (price, dish name, spice level). [0:35-0:45] CTA + price on screen "Order now → [link in bio]" or "Try it for $12.90" ``` --- ## Content That Works on TikTok - **The wok shot** — high heat, smoke, sizzle. 2 seconds of this stops the scroll. - **The pull** — noodles, braised pork, cheese (if applicable). Slow pour or stretch. - **The reveal** — closed container → open → steam. Works every time. - **The reaction** — real first bite. Don't script it. Authentic reactions outperform. - **The process** — hand-pulling noodles, wrapping dumplings, plating. Raw footage. - **The number** — price or portion size on screen. "$12.90" is a hook by itself. --- ## Audio - Use TikTok's **Commercial Music Library** for all business account posts - Trending sounds boost reach IF they fit the content naturally → Never force a trending sound onto food content that doesn't match - Check audio licensing before posting — trending sounds may not be commercial-cleared - Always add subtitles (overlay text) — 70% watch without sound --- ## TikTok-Specific Compliance Rules ⚠️ TikTok has stricter content rules than other platforms: - **No alcohol promotion** — even organic posts may be restricted - **No weight-loss claims** — zero tolerance - **No medical or health claims** — harsher enforcement than Instagram - Branded Mission / Spark Ads tagging required for any paid amplification - Do NOT use trending audio on business accounts without verifying commercial license --- ## Hook Selection for TikTok Best performing hooks on TikTok (reference [[core/hook-engine]]): 1. Craving ★★★ — open with sound (sizzle, pour, crack) 2. BTS ★★★ — raw kitchen footage, process shots 3. Discovery ★★★ — "you didn't know we made this" 4. Contrarian ★★★ — "delivery doesn't mean soggy" --- ## Audience on TikTok Mix of Hungry Locals and Explorers, skewing younger. - Keep dish names in both ZH and EN (overlay text) - Price always visible on screen (don't make them read the caption to find it) - Shorter is better: 30-45s outperforms 60s for F&B content --- ## 🛑 Anti-Hallucination & Authenticity Rules To maintain brand safety and organic authenticity, you MUST adhere to these strict constraints: 1. **Contact Info Placement (STRICT):** The main post caption MUST NOT contain the store address, operating hours, or contact phone number under any circumstances. You may ONLY mention these details in the first comment / replies. DO NOT use placeholders like `[Address]`. 2. **NO Fake Reviews:** NEVER invent "Customer Reviews" (顾客评价) or fake quotes from non-existent people. Organic posts should be written from the perspective of the brand or a genuine KOC. Invented reviews look like spam and violate authenticity guidelines. 3. **NO Rigid Templates:** Do NOT output content using rigid, robotic headings (e.g., `[特色亮点]`, `[优惠活动]`, `[店铺信息]`) unless explicitly required by the platform format (e.g., YouTube descriptions). Social media posts should flow naturally and conversationally, like a human wrote them.