tiktok

name	tiktok
description	Raw video, 15–60s, 2-second hook rule
plugin	git-plugin-amc

Skill · TikTok

F&B Content Engine · platforms/tiktok.md

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Role in Repurpose Chain

Step 2. Take the Instagram concept and make it move. Raw and unpolished beats over-produced every time on TikTok.

Mandatory Context Preload

Before generating any TikTok script, shot list, or caption:

• Read vault/brandcontext.md first.
• If read fails, stop generation and report the blocker.
• Output this line at the top before strategy routing: [BrandContext Loaded] vault/brandcontext.md loaded successfully before generation.

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Posting Specs

Setting	Value
Frequency	5-7x per week
Best times	11am–12pm · 6–8pm · 9–11pm
Duration	15-60s (45s sweet spot for algorithm)
Aspect ratio	9:16 vertical only
Hashtags	3-5 (algorithm-driven; hashtags are discovery aids, not reach multipliers)

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Strategy Pool & Router (策略池与决策机制)

CRITICAL RULE: Before generating any TikTok script/plan, you MUST evaluate the input and output your decision process at the top of your response: [Decision] I chose Strategy [A/B/C] because the input focuses on [Reason].

• Strategy A: The Sizzle/ASMR (沉浸食欲型)
  • Trigger: Dishes with strong visual/audio elements (sizzling, pouring, cheese pull).
  • Focus: No talking, just raw sound and extreme close-ups.
  • CTA: Text overlay: "Wait for the crunch. 🔊"
• Strategy B: The Process/BTS (后厨揭秘型)
  • Trigger: Complex prep, unique ingredients, chef's skills.
  • Focus: Fast-paced cuts of the cooking process, voiceover explaining the "why".
  • CTA: Text overlay: "Would you eat this every day?"
• Strategy C: The Reaction/Vlog (真实试吃型)
  • Trigger: Customer features, new menu launches.
  • Focus: Authentic first bites, facial expressions, natural dialogue.
  • CTA: "Who's next to try the spicy challenge? 👇"

The TikTok Formula

[0:00-0:02] Hook — sizzle, pour, steam, crack, unwrap
            Never: "Hey guys, today I'm going to show you..."
            Always: Start with the food. Mid-action if possible.

[0:02-0:35] The story / process / reveal
            Show the making. Show the texture. Show the reaction.
            Add overlay text for key info (price, dish name, spice level).

[0:35-0:45] CTA + price on screen
            "Order now → [link in bio]" or "Try it for $12.90"

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Content That Works on TikTok

• The wok shot — high heat, smoke, sizzle. 2 seconds of this stops the scroll.
• The pull — noodles, braised pork, cheese (if applicable). Slow pour or stretch.
• The reveal — closed container → open → steam. Works every time.
• The reaction — real first bite. Don't script it. Authentic reactions outperform.
• The process — hand-pulling noodles, wrapping dumplings, plating. Raw footage.
• The number — price or portion size on screen. "$12.90" is a hook by itself.

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Audio

• Use TikTok's Commercial Music Library for all business account posts
• Trending sounds boost reach IF they fit the content naturally → Never force a trending sound onto food content that doesn't match
• Check audio licensing before posting — trending sounds may not be commercial-cleared
• Always add subtitles (overlay text) — 70% watch without sound

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TikTok-Specific Compliance Rules

⚠️ TikTok has stricter content rules than other platforms:

• No alcohol promotion — even organic posts may be restricted
• No weight-loss claims — zero tolerance
• No medical or health claims — harsher enforcement than Instagram
• Branded Mission / Spark Ads tagging required for any paid amplification
• Do NOT use trending audio on business accounts without verifying commercial license

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Hook Selection for TikTok

Best performing hooks on TikTok (reference [[core/hook-engine]]):

1. Craving ★★★ — open with sound (sizzle, pour, crack)
2. BTS ★★★ — raw kitchen footage, process shots
3. Discovery ★★★ — "you didn't know we made this"
4. Contrarian ★★★ — "delivery doesn't mean soggy"

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Audience on TikTok

Mix of Hungry Locals and Explorers, skewing younger.

• Keep dish names in both ZH and EN (overlay text)
• Price always visible on screen (don't make them read the caption to find it)
• Shorter is better: 30-45s outperforms 60s for F&B content

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🛑 Anti-Hallucination & Authenticity Rules

To maintain brand safety and organic authenticity, you MUST adhere to these strict constraints:

1. Contact Info Placement (STRICT): The main post caption MUST NOT contain the store address, operating hours, or contact phone number under any circumstances. You may ONLY mention these details in the first comment / replies. DO NOT use placeholders like [Address].
2. NO Fake Reviews: NEVER invent "Customer Reviews" (顾客评价) or fake quotes from non-existent people. Organic posts should be written from the perspective of the brand or a genuine KOC. Invented reviews look like spam and violate authenticity guidelines.
3. NO Rigid Templates: Do NOT output content using rigid, robotic headings (e.g., [特色亮点], [优惠活动], [店铺信息]) unless explicitly required by the platform format (e.g., YouTube descriptions). Social media posts should flow naturally and conversationally, like a human wrote them.