| name | market-audit |
| description | Auditoría completa de marketing con 5 subagentes paralelos. Evalúa y puntúa copy, SEO, funnel, social y competidores en una sola pasada. Usar cuando: "auditoría de marketing", "analiza mi sitio completo", "qué está mal con mi marketing", "audit this URL". Genera MARKETING-AUDIT.md.
|
Marketing Audit Orchestrator
Full marketing audit engine for /market audit <url>. Launch 5 parallel subagents, aggregate results, produce unified MARKETING-AUDIT.md.
Phase 1: Discovery (Pre-Analysis)
1.1 Fetch the Target URL
Use WebFetch to retrieve homepage and up to 5 key interior pages (pricing, about, product/features, blog, contact). Store raw content for subagents.
1.2 Detect Business Type
| Business Type | Detection Signals | Analysis Focus |
|---|
| SaaS/Software | Free trial CTA, pricing tiers, feature pages, "login", API docs | Trial-to-paid, onboarding, feature differentiation, churn |
| E-commerce | Product listings, cart, checkout, categories, reviews | Product pages, cart abandonment, upsells, reviews, AOV |
| Agency/Services | Case studies, portfolio, "work with us", testimonials, contact forms | Trust signals, case studies, positioning, lead qualification |
| Local Business | Address, phone, hours, "near me", Google Maps | Local SEO, Google Business Profile, reviews, NAP consistency |
| Creator/Course | Lead magnets, email capture, course listings, community links | Email capture rate, funnel design, testimonials, content quality |
| Marketplace | Two-sided messaging, buyer/seller flows, listing pages | Supply/demand balance, trust mechanisms, network effects |
1.3 Map Key Pages
Identify: Homepage, primary landing pages, pricing, product/feature pages, about/team, blog/content hub, contact/signup/trial. Pass page map to every subagent.
Phase 2: Parallel Subagent Execution
Launch all 5 simultaneously. Each receives: business type, page map, fetched content.
Subagent 1: market-content
Focus: Content quality, messaging clarity, copy effectiveness
- Headline clarity (5-second test), value proposition strength, body copy persuasion, social proof quality, content depth, brand voice consistency
- Scores: Content & Messaging (0-100)
Subagent 2: market-conversion
Focus: CRO, funnels, landing pages, signup flows
- CTA effectiveness, form friction, visual hierarchy, trust signals near conversion, mobile experience, signup/checkout flow, pricing page
- Scores: Conversion Optimization (0-100)
Subagent 3: market-competitive
Focus: Competitive positioning, market landscape
- Positioning clarity, competitor awareness signals, category definition, pricing relative to competitors, feature differentiation, review/reputation presence
- Scores: Competitive Positioning (0-100)
Subagent 4: market-technical
Focus: Technical SEO, site architecture, page speed
- Title tags, meta descriptions, header hierarchy, URL structure, internal linking, image optimization, mobile responsiveness, load speed, schema markup, sitemap/robots.txt, Core Web Vitals, accessibility basics
- Scores: SEO & Discoverability (0-100)
Subagent 5: market-strategy
Focus: Overall strategy, pricing, growth opportunities
- Business model clarity, pricing strategy, growth loops, retention signals, expansion revenue, market timing, brand trust signals
- Scores: Brand & Trust (0-100), Growth & Strategy (0-100)
Phase 3: Synthesis
3.1 Composite Score
Marketing Score = (
Content_Score × 0.25 +
Conversion_Score × 0.20 +
SEO_Score × 0.20 +
Competitive_Score × 0.15 +
Brand_Score × 0.10 +
Growth_Score × 0.10
)
| Score | Grade | Meaning |
|---|
| 85-100 | A | Excellent — minor optimizations only |
| 70-84 | B | Good — clear opportunities |
| 55-69 | C | Average — significant gaps |
| 40-54 | D | Below average — major overhaul needed |
| 0-39 | F | Critical — fundamental issues |
3.2 Aggregate Recommendations
Classify by effort and timeline:
Quick Wins (< 1 week): Copy changes, missing meta descriptions, trust signals near CTAs, broken links, urgency/social proof additions.
Strategic (1-4 weeks): Pricing page redesign, comparison pages, lead magnets, email sequences, A/B test designs.
Long-Term (1-3 months): Content strategy overhaul, SEO content gap campaign, funnel redesign, brand repositioning, new growth channels.
3.3 Revenue Impact Estimates
For each recommendation:
Monthly Traffic × Conversion Rate Improvement × Average Deal Value = Est. Monthly Lift
| Impact Level | Monthly Lift | Confidence |
|---|
| High | >$5,000/mo or >20% improvement | Clear evidence from audit |
| Medium | $1,000-$5,000/mo or 5-20% | Industry benchmarks |
| Low | <$1,000/mo or <5% | Incremental optimization |
3.4 Competitor Comparison Table
If competitors identified, create comparison table scoring: Headline Clarity, Value Prop Strength, Trust Signals, CTA Effectiveness, Pricing Clarity, Content Depth (each X/10).
Output Format
Formato de salida: ver references/output-template.md.
Error Handling
- URL unreachable: report error, suggest checking URL
- Subagent failure: continue with remaining, note gap in report
- Site behind auth: note what was accessible, recommend manual review for gated content
- Minimal content (single page): adapt analysis, note limited scope
Cross-Skill Integration
- If
COMPETITOR-REPORT.md exists, incorporate into competitive section
- If
BRAND-VOICE.md exists, contextualize content/copy analysis
- Reference any other available analyses in executive summary
- Suggest follow-up:
/market copy, /market funnel, /market competitors
