market-audit

name	market-audit
description	Auditoría completa de marketing con 5 subagentes paralelos. Evalúa y puntúa copy, SEO, funnel, social y competidores en una sola pasada. Usar cuando: "auditoría de marketing", "analiza mi sitio completo", "qué está mal con mi marketing", "audit this URL". Genera MARKETING-AUDIT.md.

Marketing Audit Orchestrator

Full marketing audit engine for /market audit <url>. Launch 5 parallel subagents, aggregate results, produce unified MARKETING-AUDIT.md.

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Phase 1: Discovery (Pre-Analysis)

1.1 Fetch the Target URL

Use WebFetch to retrieve homepage and up to 5 key interior pages (pricing, about, product/features, blog, contact). Store raw content for subagents.

1.2 Detect Business Type

Business Type	Detection Signals	Analysis Focus
SaaS/Software	Free trial CTA, pricing tiers, feature pages, "login", API docs	Trial-to-paid, onboarding, feature differentiation, churn
E-commerce	Product listings, cart, checkout, categories, reviews	Product pages, cart abandonment, upsells, reviews, AOV
Agency/Services	Case studies, portfolio, "work with us", testimonials, contact forms	Trust signals, case studies, positioning, lead qualification
Local Business	Address, phone, hours, "near me", Google Maps	Local SEO, Google Business Profile, reviews, NAP consistency
Creator/Course	Lead magnets, email capture, course listings, community links	Email capture rate, funnel design, testimonials, content quality
Marketplace	Two-sided messaging, buyer/seller flows, listing pages	Supply/demand balance, trust mechanisms, network effects

1.3 Map Key Pages

Identify: Homepage, primary landing pages, pricing, product/feature pages, about/team, blog/content hub, contact/signup/trial. Pass page map to every subagent.

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Phase 2: Parallel Subagent Execution

Launch all 5 simultaneously. Each receives: business type, page map, fetched content.

Subagent 1: market-content

Focus: Content quality, messaging clarity, copy effectiveness

• Headline clarity (5-second test), value proposition strength, body copy persuasion, social proof quality, content depth, brand voice consistency
• Scores: Content & Messaging (0-100)

Subagent 2: market-conversion

Focus: CRO, funnels, landing pages, signup flows

• CTA effectiveness, form friction, visual hierarchy, trust signals near conversion, mobile experience, signup/checkout flow, pricing page
• Scores: Conversion Optimization (0-100)

Subagent 3: market-competitive

Focus: Competitive positioning, market landscape

• Positioning clarity, competitor awareness signals, category definition, pricing relative to competitors, feature differentiation, review/reputation presence
• Scores: Competitive Positioning (0-100)

Subagent 4: market-technical

Focus: Technical SEO, site architecture, page speed

• Title tags, meta descriptions, header hierarchy, URL structure, internal linking, image optimization, mobile responsiveness, load speed, schema markup, sitemap/robots.txt, Core Web Vitals, accessibility basics
• Scores: SEO & Discoverability (0-100)

Subagent 5: market-strategy

Focus: Overall strategy, pricing, growth opportunities

• Business model clarity, pricing strategy, growth loops, retention signals, expansion revenue, market timing, brand trust signals
• Scores: Brand & Trust (0-100), Growth & Strategy (0-100)

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Phase 3: Synthesis

3.1 Composite Score

Marketing Score = (
    Content_Score      × 0.25 +
    Conversion_Score   × 0.20 +
    SEO_Score          × 0.20 +
    Competitive_Score  × 0.15 +
    Brand_Score        × 0.10 +
    Growth_Score       × 0.10
)

Score	Grade	Meaning
85-100	A	Excellent — minor optimizations only
70-84	B	Good — clear opportunities
55-69	C	Average — significant gaps
40-54	D	Below average — major overhaul needed
0-39	F	Critical — fundamental issues

3.2 Aggregate Recommendations

Classify by effort and timeline:

Quick Wins (< 1 week): Copy changes, missing meta descriptions, trust signals near CTAs, broken links, urgency/social proof additions.

Strategic (1-4 weeks): Pricing page redesign, comparison pages, lead magnets, email sequences, A/B test designs.

Long-Term (1-3 months): Content strategy overhaul, SEO content gap campaign, funnel redesign, brand repositioning, new growth channels.

3.3 Revenue Impact Estimates

For each recommendation:

Monthly Traffic × Conversion Rate Improvement × Average Deal Value = Est. Monthly Lift

Impact Level	Monthly Lift	Confidence
High	>$5,000/mo or >20% improvement	Clear evidence from audit
Medium	$1,000-$5,000/mo or 5-20%	Industry benchmarks
Low	<$1,000/mo or <5%	Incremental optimization

3.4 Competitor Comparison Table

If competitors identified, create comparison table scoring: Headline Clarity, Value Prop Strength, Trust Signals, CTA Effectiveness, Pricing Clarity, Content Depth (each X/10).

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Output Format

Formato de salida: ver references/output-template.md.

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Error Handling

• URL unreachable: report error, suggest checking URL
• Subagent failure: continue with remaining, note gap in report
• Site behind auth: note what was accessible, recommend manual review for gated content
• Minimal content (single page): adapt analysis, note limited scope

Cross-Skill Integration

• If COMPETITOR-REPORT.md exists, incorporate into competitive section
• If BRAND-VOICE.md exists, contextualize content/copy analysis
• Reference any other available analyses in executive summary
• Suggest follow-up: /market copy, /market funnel, /market competitors