power-user-cultivation

name	power-user-cultivation
description	When the user wants to identify and nurture developer advocates, build champion programs, or turn active users into contributors and evangelists. Trigger phrases include "power users," "developer advocates," "ambassador program," "champion program," "community contributors," "referral...
risk	unknown
source	https://github.com/jonathimer/devmarketing-skills/tree/main/skills/power-user-cultivation
source_repo	jonathimer/devmarketing-skills
source_type	community
date_added	2026-07-01T00:00:00.000Z
license	MIT
license_source	https://github.com/jonathimer/devmarketing-skills/blob/main/LICENSE

Power User Cultivation

When to Use

Use this skill when you need when the user wants to identify and nurture developer advocates, build champion programs, or turn active users into contributors and evangelists. Trigger phrases include "power users," "developer advocates," "ambassador program," "champion program," "community contributors," "referral...

This skill helps you identify your most engaged developers and turn them into advocates, contributors, and champions. No forced evangelism — just creating genuine value for developers who already love what you're building.

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Before You Start

1. Load your developer audience context:

   • Check if .agents/developer-audience-context.md exists
   • If not, run the developer-audience-context skill first
   • Understanding where your developers hang out and what motivates them is essential

2. Gather your data:

   • Usage metrics by user
   • Community participation data
   • Support interactions (helpful answers, feature requests)
   • Content created about your product
   • Referral/invitation history

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The Power User Spectrum

Not all engaged users want the same relationship:

Level	Behavior	What They Want	Your Response
Active User	Uses product regularly	Product to keep working	Keep shipping
Engaged User	Participates in community	Help and recognition	Respond quickly
Advocate	Recommends you unprompted	Insider access	Early access, direct line
Champion	Creates content, answers questions	Platform and recognition	Formal program
Contributor	Contributes code, docs, extensions	Impact and ownership	Contributor program

Key insight: Don't try to push everyone up the spectrum. Meet developers where they are. Some just want a great product — that's fine.

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Identifying Potential Advocates

Behavioral Signals