القائمة
Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants
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| name | ads-copywriter |
| description | Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants |
| version | 1.0.0 |
| author | claude-office-skills |
| license | MIT |
| category | marketing |
| tags | ["advertising","copywriting","google-ads","facebook-ads","tiktok"] |
| department | Marketing |
| models | {"recommended":["claude-sonnet-4","claude-opus-4"],"compatible":["gpt-4","gpt-4o"]} |
| capabilities | ["ad_copy_generation","headline_variants","platform_optimization","ab_testing","cta_optimization"] |
| languages | ["en","zh"] |
| related_skills | ["tiktok-marketing","content-writer","landing-page"] |
Generate high-converting ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn with platform-specific optimization and A/B testing variants.
google_ads_formats:
responsive_search_ad:
headlines:
count: 15 (min 3)
max_chars: 30
requirements:
- Include keyword in 3+ headlines
- Include brand name in 2+ headlines
- Include CTA in 2+ headlines
- Include numbers/stats in 2+ headlines
descriptions:
count: 4 (min 2)
max_chars: 90
requirements:
- Expand on headline promise
meta_ads_formats:
feed_ad:
primary_text: 125 chars (visible), 500 max
headline: 40 chars
description: 30 chars
cta_options: [Learn More, Shop Now, Sign Up, Get Offer, Book Now]
stories_ad:
text_overlay: 125 chars
headline: 40 chars
reels_ad:
caption: 2200 chars max
first_line_visible: ~100 chars
tiktok_ads:
in_feed:
ad_text: 100 chars max
display_name: 40 chars
spark_ads:
caption: 150 chars recommended
hashtags: 3-5
linkedin_ads:
sponsored_content:
intro_text: 150 chars (mobile visible)
headline: 70 chars
description: 100 chars
message_ad:
subject: 60 chars
message: 500 chars
cta: 20 chars
Attention → Interest → Desire → Action
Example:
A: "Struggling with [problem]?"
I: "Our [product] helps [target] achieve [benefit]"
D: "[Social proof] + [Unique value]"
A: "[CTA] - [Urgency/Offer]"
Problem → Agitation → Solution
Example:
P: "Tired of [pain point]?"
A: "Every day, [worse scenario]. [Emotional impact]."
S: "[Product] solves this by [mechanism]. [CTA]"
Before → After → Bridge
Example:
B: "Before: [current state]"
A: "After: [desired state]"
B: "Bridge: [your product] makes it possible. [CTA]"
headline_templates:
keyword_focused:
- "[Keyword] - Save 20% Today"
- "Best [Keyword] of 2026"
- "[Keyword] Starting at $X"
- "Top-Rated [Keyword]"
benefit_focused:
- "Save X Hours Per Week"
- "Boost [Metric] by X%"
- "Get Results in X Days"
- "No [Pain Point] Ever Again"
urgency_focused:
- "Limited Time Offer"
- "Only X Spots Left"
- "Sale Ends [Date]"
- "Don't Miss Out"
trust_focused:
- "X+ Happy Customers"
- "★★★★★ Rated"
- "As Seen in [Publication]"
- "Trusted by [Brands]"
cta_focused:
- "Get Your Free Trial"
- "Start Now - It's Free"
- "Book a Demo Today"
- "Download Free Guide"
Template 1: Problem-Solution
🚨 Still struggling with [problem]?
You're not alone. [X%] of [target audience] face this every day.
Here's the thing: [brief insight about why old solutions fail]
That's why we created [Product] – the only [category] that:
✅ [Benefit 1]
✅ [Benefit 2]
✅ [Benefit 3]
[Social proof: "X customers have already [achieved result]"]
👉 [CTA] and see the difference for yourself.
[Offer/Urgency if applicable]
Template 2: Story-Based
I used to [relatable struggle]...
Then I discovered [insight/product] and everything changed.
In just [timeframe], I was able to:
• [Result 1]
• [Result 2]
• [Result 3]
If you're ready to [achieve goal], here's your chance.
🔗 [CTA] (Link in comments)
Template 3: Direct Offer
🎁 [Offer headline]
For a limited time, get [product/service] at [discount/special price].
What you get:
📦 [Item 1]
📦 [Item 2]
📦 [Item 3]
Total value: $XXX
Your price: $XX
⏰ Offer ends [date]
[CTA Button] 👆
ab_test_strategy:
elements_to_test:
- headlines: emotional vs rational
- cta: soft vs hard
- social_proof: numbers vs testimonial
- urgency: scarcity vs deadline
- benefit: primary vs secondary
variant_generation:
per_ad_group: 3-5 variants
test_duration: 7-14 days minimum
statistical_significance: 95%
example_variants:
headline_test:
A: "Save 50% on Your First Order" # Offer-focused
B: "Join 10,000+ Happy Customers" # Social proof
C: "Stop Wasting Money on [X]" # Problem-focused
cta_test:
A: "Get Started Free" # Low commitment
B: "Claim Your Discount" # Urgency
C: "See How It Works" # Curiosity
Request: "Create Google Ads copy for a project management SaaS tool"
Output:
# Google Ads Copy - Project Management Tool
## Responsive Search Ad
### Headlines (15 variants, 30 chars each)
**Keyword Headlines:**
1. "Project Management Made Easy"
2. "#1 Project Management Tool"
3. "Best PM Software 2026"
**Benefit Headlines:**
4. "Save 10 Hours Per Week"
5. "Boost Team Productivity 40%"
6. "Never Miss a Deadline Again"
**CTA Headlines:**
7. "Try Free for 14 Days"
8. "Start Your Free Trial"
9. "Get Started in 2 Minutes"
**Trust Headlines:**
10. "50,000+ Teams Trust Us"
11. "★★★★★ on G2 & Capterra"
12. "Used by Fortune 500"
**Urgency Headlines:**
13. "Limited: 30% Off Annual"
14. "Special Offer Ends Soon"
**Brand Headlines:**
15. "[BrandName] - Work Smarter"
### Descriptions (4 variants, 90 chars each)
1. "Manage projects, track time, and collaborate with your team in one powerful platform. Try free!"
2. "Trusted by 50,000+ teams worldwide. Kanban, Gantt, time tracking & more. No credit card required."
3. "Stop juggling apps. One tool for tasks, docs, and communication. Start your 14-day free trial today."
4. "Rated #1 for ease of use. Set up in minutes, not days. See why teams love [BrandName]. Try it free!"
---
## Facebook/Meta Ad
### Variant A: Problem-Solution
🤯 Still managing projects with spreadsheets and endless email threads?
You're not alone. 73% of teams say they waste 5+ hours/week on project chaos.
That's why 50,000+ teams switched to [BrandName]:
✅ All tasks, docs & chat in one place
✅ See who's doing what at a glance
✅ Never miss another deadline
"We cut meeting time by 40% in the first month" - Sarah, Marketing Director
👉 Start your free 14-day trial (no credit card needed)
### Variant B: Direct Offer
🎁 Get [BrandName] Pro FREE for 14 days
The all-in-one project management tool trusted by 50,000+ teams.
What you get:
📋 Unlimited projects & tasks
👥 Team collaboration tools
📊 Reports & dashboards
📱 Mobile apps included
No credit card required. Cancel anytime.
[Start Free Trial] 👆
---
## TikTok Ad
**Caption (100 chars):**
"POV: You finally have ONE app for all your projects 🙌 Link in bio for free trial #productivity #work"
**Spark Ad Caption:**
"We were drowning in spreadsheets until we found this... 50K+ teams can't be wrong. Try it free 🔗"
---
## LinkedIn Ad
**Intro Text (150 chars):**
"73% of project managers say tool overload hurts productivity. There's a better way. See how 50,000+ teams work smarter."
**Headline (70 chars):**
"The Project Management Tool Teams Actually Want to Use"
**Description:**
"All-in-one platform for tasks, docs, and team collaboration. Start free."
Ads Copywriter Skill - Part of Claude Office Skills