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Problem → Agitation → Solution
Example:
P: "Tired of [pain point]?"
A: "Every day, [worse scenario]. [Emotional impact]."
S: "[Product] solves this by [mechanism]. [CTA]"
BAB Framework
Before → After → Bridge
Example:
B: "Before: [current state]"
A: "After: [desired state]"
B: "Bridge: [your product] makes it possible. [CTA]"
Ad Copy Templates
Google Ads Headlines (30 chars)
headline_templates:keyword_focused:-"[Keyword] - Save 20% Today"-"Best [Keyword] of 2026"-"[Keyword] Starting at $X"-"Top-Rated [Keyword]"benefit_focused:-"Save X Hours Per Week"-"Boost [Metric] by X%"-"Get Results in X Days"-"No [Pain Point] Ever Again"urgency_focused:-"Limited Time Offer"-"Only X Spots Left"-"Sale Ends [Date]"-"Don't Miss Out"trust_focused:-"X+ Happy Customers"-"★★★★★ Rated"-"As Seen in [Publication]"-"Trusted by [Brands]"cta_focused:-"Get Your Free Trial"-"Start Now - It's Free"-"Book a Demo Today"-"Download Free Guide"
Facebook Ad Templates
Template 1: Problem-Solution
🚨 Still struggling with [problem]?
You're not alone. [X%] of [target audience] face this every day.
Here's the thing: [brief insight about why old solutions fail]
That's why we created [Product] – the only [category] that:
✅ [Benefit 1]
✅ [Benefit 2]
✅ [Benefit 3]
[Social proof: "X customers have already [achieved result]"]
👉 [CTA] and see the difference for yourself.
[Offer/Urgency if applicable]
Template 2: Story-Based
I used to [relatable struggle]...
Then I discovered [insight/product] and everything changed.
In just [timeframe], I was able to:
• [Result 1]
• [Result 2]
• [Result 3]
If you're ready to [achieve goal], here's your chance.
🔗 [CTA] (Link in comments)
Template 3: Direct Offer
🎁 [Offer headline]
For a limited time, get [product/service] at [discount/special price].
What you get:
📦 [Item 1]
📦 [Item 2]
📦 [Item 3]
Total value: $XXX
Your price: $XX
⏰ Offer ends [date]
[CTA Button] 👆
A/B Testing Variants
Generating Test Variants
ab_test_strategy:elements_to_test:-headlines:emotionalvsrational-cta:softvshard-social_proof:numbersvstestimonial-urgency:scarcityvsdeadline-benefit:primaryvssecondaryvariant_generation:per_ad_group:3-5variantstest_duration:7-14daysminimumstatistical_significance:95%example_variants:headline_test:A:"Save 50% on Your First Order"# Offer-focusedB:"Join 10,000+ Happy Customers"# Social proofC:"Stop Wasting Money on [X]"# Problem-focusedcta_test:A:"Get Started Free"# Low commitmentB:"Claim Your Discount"# UrgencyC:"See How It Works"# Curiosity
Output Example
Request: "Create Google Ads copy for a project management SaaS tool"
Output:
# Google Ads Copy - Project Management Tool## Responsive Search Ad### Headlines (15 variants, 30 chars each)**Keyword Headlines:**1. "Project Management Made Easy"
2. "#1 Project Management Tool"
3. "Best PM Software 2026"
**Benefit Headlines:**4. "Save 10 Hours Per Week"
5. "Boost Team Productivity 40%"
6. "Never Miss a Deadline Again"
**CTA Headlines:**7. "Try Free for 14 Days"
8. "Start Your Free Trial"
9. "Get Started in 2 Minutes"
**Trust Headlines:**10. "50,000+ Teams Trust Us"
11. "★★★★★ on G2 & Capterra"
12. "Used by Fortune 500"
**Urgency Headlines:**13. "Limited: 30% Off Annual"
14. "Special Offer Ends Soon"
**Brand Headlines:**15. "[BrandName] - Work Smarter"
### Descriptions (4 variants, 90 chars each)1. "Manage projects, track time, and collaborate with your team in one powerful platform. Try free!"
2. "Trusted by 50,000+ teams worldwide. Kanban, Gantt, time tracking & more. No credit card required."
3. "Stop juggling apps. One tool for tasks, docs, and communication. Start your 14-day free trial today."
4. "Rated #1 for ease of use. Set up in minutes, not days. See why teams love [BrandName]. Try it free!"
---
## Facebook/Meta Ad### Variant A: Problem-Solution
🤯 Still managing projects with spreadsheets and endless email threads?
You're not alone. 73% of teams say they waste 5+ hours/week on project chaos.
That's why 50,000+ teams switched to [BrandName]:
✅ All tasks, docs & chat in one place
✅ See who's doing what at a glance
✅ Never miss another deadline
"We cut meeting time by 40% in the first month" - Sarah, Marketing Director
👉 Start your free 14-day trial (no credit card needed)
### Variant B: Direct Offer
🎁 Get [BrandName] Pro FREE for 14 days
The all-in-one project management tool trusted by 50,000+ teams.
What you get:
📋 Unlimited projects & tasks
👥 Team collaboration tools
📊 Reports & dashboards
📱 Mobile apps included
No credit card required. Cancel anytime.
[Start Free Trial] 👆
---
## TikTok Ad**Caption (100 chars):**
"POV: You finally have ONE app for all your projects 🙌 Link in bio for free trial #productivity #work"
**Spark Ad Caption:**
"We were drowning in spreadsheets until we found this... 50K+ teams can't be wrong. Try it free 🔗"
---
## LinkedIn Ad**Intro Text (150 chars):**
"73% of project managers say tool overload hurts productivity. There's a better way. See how 50,000+ teams work smarter."
**Headline (70 chars):**
"The Project Management Tool Teams Actually Want to Use"
**Description:**
"All-in-one platform for tasks, docs, and team collaboration. Start free."
Ads Copywriter Skill - Part of Claude Office Skills
