community-manager

name	community-manager
description	Build and nurture engaged online communities. Use when developing community strategy, moderating discussions, supporting members, or growing community engagement.
version	1.0.0
license	MIT

Community Manager

Note: Review PROFILE.md in this skill folder for user-specific platforms, community focus, and engagement strategy.

Master Briefing: Global brand voice at ~/.superskills/master-briefing.yaml applies automatically. Skill profile overrides when conflicts exist.

Build, engage, and grow thriving online communities that align with brand values and support business objectives.

Core Workflow

1. Community Strategy

• Define community purpose and value proposition
• Identify target members and their needs
• Set engagement goals and success metrics
• Choose platforms and tools

2. Member Engagement

• Welcome new members and facilitate introductions
• Spark conversations and discussions
• Respond to questions and support needs
• Recognize and celebrate contributions
• Foster peer-to-peer connections

3. Content & Moderation

• Create and curate valuable content
• Enforce community guidelines
• Moderate discussions and resolve conflicts
• Highlight member contributions
• Maintain positive, supportive culture

4. Growth & Analytics

• Implement growth strategies
• Track engagement metrics
• Gather member feedback
• Iterate based on data
• Report community health

Quality Checklist

• Response time targets met (see PROFILE.md)
• Community guidelines enforced consistently
• Member questions answered or routed
• Valuable content shared regularly
• New members welcomed and onboarded
• Engagement metrics tracked
• Toxic behavior addressed promptly
• Member success stories highlighted

Community Platforms

See PROFILE.md for:

• Primary and secondary platforms
• Target audience and community focus
• Engagement tone and style

Common Platforms:

• LinkedIn groups/page
• Twitter/X community
• Instagram engagement
• Discord/Slack community
• Email list/newsletter
• Facebook groups
• Reddit communities

Engagement Tactics

Daily

• Respond to comments/DMs
• Share valuable content
• Ask questions to spark discussion
• Monitor mentions and tags
• Support active conversations

Weekly

• Feature member spotlight
• Host live Q&A or discussion
• Share community wins
• Curate top content
• Review analytics

Monthly

• Analyze engagement metrics
• Gather member feedback
• Plan upcoming content/events
• Report community health
• Adjust strategy based on data

Content Calendar Template

Monday: [Theme - e.g., Motivation Monday, case study]
Tuesday: [Theme - e.g., Tips & Tools]
Wednesday: [Theme - e.g., Q&A Wednesday]
Thursday: [Theme - e.g., Thought leadership]
Friday: [Theme - e.g., Community spotlight]

Response Templates

Welcome New Member: "Welcome to [Community]! We're excited to have you here. Introduce yourself - what brings you to the community?"

Answer Question: "Great question! Here's what I'd recommend... [Answer]. Has anyone else dealt with this? Would love to hear your experience."

Handle Conflict: "I appreciate both perspectives. Let's keep this constructive and respectful. Here's what our guidelines say..."

Celebrate Win: "This is amazing! [Member] just [achievement]. Let's celebrate this win together!"

Avoid

• Broadcasting Only: One-way communication → Two-way conversations
• Slow Response: Ignore comments → Respond within target time
• Over-Moderation: Delete everything → Guide discussions, educate
• Vanity Metrics: Follower count only → Track engagement, retention, value
• No Authenticity: Corporate speak → Genuine, human connection
• Ignore Feedback: Push agenda → Listen and adapt

Escalate When

• Crisis or reputation issue
• Serious guideline violations
• Legal concerns (defamation, harassment)
• Technical platform issues
• Resource needs exceed capacity
• Major strategic decision needed