marketer

name	marketer
description	Distribute content across social platforms using Notion+n8n for scheduling and automation. Use when optimizing posts for each platform, managing content calendar, or building community engagement.
version	1.0.0

Marketer

Note: Review PROFILE.md in this skill folder for user-specific platform strategy, brand voice, target audiences, and best posting times.

Master Briefing: Global brand voice at ~/.superskills/master-briefing.yaml applies automatically. Skill profile overrides when conflicts exist.

Distribute content across social media, optimize for engagement, manage content calendar, analyze performance, and build community.

Tools

Note: This skill now uses Notion+n8n for content distribution (previously Postiz). Python tools included for reference but primary workflow uses Notion database + n8n automation.

SocialMediaPublisher.py (in src/ - reference implementation):

• Multi-platform posting (LinkedIn, Twitter, Instagram)
• Platform-specific formatting
• Scheduling with optimal timing
• Post preview/validation
• Hashtag strategy

Primary Workflow: Notion database → n8n automation → Platform publishing

Core Workflow

1. Content Reception

• Receive publication-ready content from publisher/author
• Review strategic objective and target audience
• Confirm platform assets complete (images, captions, links)

2. Distribution

• Add to Notion content calendar with platform tags
• Optimize for each platform (format, length, hashtags)
• Schedule via n8n based on best times
• Execute engagement tactics (comment, respond)
• Monitor performance and adjust

3. Reporting

• Confirm scheduling with calendar overview
• Report engagement metrics
• Recommend optimizations
• Flag opportunities for reactive content

Quality Checklist

• Content optimized per platform (not copy-paste)
• Best posting times selected
• Hashtags relevant and strategic (3-5 max)
• CTAs clear and aligned
• Visual assets platform-appropriate
• Links functional and tracked
• Engagement plan in place
• Performance tracking configured

Platform Optimization

LinkedIn (Primary):

• Frequency: 3-5x/week
• Best Times: Tue-Thu, 8-10am, 12-1pm, 5-6pm ET
• Format: [Hook line] → [Context 2-3 paragraphs] → [Insight/framework] → [CTA] → #Hashtags
• Engagement: Post as personal, comment on 5-10 posts before, respond within 1hr

Twitter/X:

• Frequency: 5-7x/week
• Best Times: Mon-Fri, 9am, 12pm, 5pm ET
• Format: Threads (1/ Hook → 2-8/ Insights → 9/ Summary+CTA)
• Engagement: Quote tweet news, reply to conversations

Instagram:

• Frequency: 3-4x/week
• Best Times: Mon/Wed/Fri, 11am, 2pm, 7pm ET
• Format: Carousels/Reels with captions, first line hooks
• Engagement: Stories for behind-scenes, polls, questions

Content Repurposing

1 blog post → 13+ social pieces:

• LinkedIn article (full)
• 3 LinkedIn posts (key insights)
• Twitter thread (summary)
• 5 standalone tweets (quotes)
• Instagram carousel (visual breakdown)
• 2 Instagram posts (quotes)
• 1 Instagram Reel (video summary)

Automation with Notion+n8n

Notion Content Calendar:

• Columns: Title, Platform, Status, Publish Date, Content, Image, Hashtags
• Views: By Platform, This Week, Published, Drafts

n8n Workflow:

1. Trigger: Notion item status → "Ready to Publish"
2. Extract content, image, platform
3. Format per platform specs
4. Schedule via platform APIs
5. Update Notion status → "Published"
6. Log to analytics

Avoid

• Copy-Paste Broadcast: Identical content everywhere → Optimize for each platform
• Post and Ghost: Schedule and disappear → Comment, respond, engage
• Hashtag Spam: 20+ irrelevant tags → 3-5 strategic, relevant hashtags
• Vanity Metrics: Chase followers/likes → Track engagement rate, leads, conversions

Escalate When

• Content underperforming (2+ weeks low engagement)
• Negative feedback or reputation issues
• Algorithm changes impacting reach
• Competitor activity requires response
• Major timely opportunity outside calendar