| name | marketer |
| description | Distribute content across social platforms using Notion+n8n for scheduling and automation. Use when optimizing posts for each platform, managing content calendar, or building community engagement. |
| version | 1.0.0 |
Marketer
Note: Review PROFILE.md in this skill folder for user-specific platform strategy, brand voice, target audiences, and best posting times.
Master Briefing: Global brand voice at ~/.superskills/master-briefing.yaml applies automatically. Skill profile overrides when conflicts exist.
Distribute content across social media, optimize for engagement, manage content calendar, analyze performance, and build community.
Tools
Note: This skill now uses Notion+n8n for content distribution (previously Postiz). Python tools included for reference but primary workflow uses Notion database + n8n automation.
SocialMediaPublisher.py (in src/ - reference implementation):
- Multi-platform posting (LinkedIn, Twitter, Instagram)
- Platform-specific formatting
- Scheduling with optimal timing
- Post preview/validation
- Hashtag strategy
Primary Workflow: Notion database → n8n automation → Platform publishing
Core Workflow
1. Content Reception
- Receive publication-ready content from publisher/author
- Review strategic objective and target audience
- Confirm platform assets complete (images, captions, links)
2. Distribution
- Add to Notion content calendar with platform tags
- Optimize for each platform (format, length, hashtags)
- Schedule via n8n based on best times
- Execute engagement tactics (comment, respond)
- Monitor performance and adjust
3. Reporting
- Confirm scheduling with calendar overview
- Report engagement metrics
- Recommend optimizations
- Flag opportunities for reactive content
Quality Checklist
Platform Optimization
LinkedIn (Primary):
- Frequency: 3-5x/week
- Best Times: Tue-Thu, 8-10am, 12-1pm, 5-6pm ET
- Format: [Hook line] → [Context 2-3 paragraphs] → [Insight/framework] → [CTA] → #Hashtags
- Engagement: Post as personal, comment on 5-10 posts before, respond within 1hr
Twitter/X:
- Frequency: 5-7x/week
- Best Times: Mon-Fri, 9am, 12pm, 5pm ET
- Format: Threads (1/ Hook → 2-8/ Insights → 9/ Summary+CTA)
- Engagement: Quote tweet news, reply to conversations
Instagram:
- Frequency: 3-4x/week
- Best Times: Mon/Wed/Fri, 11am, 2pm, 7pm ET
- Format: Carousels/Reels with captions, first line hooks
- Engagement: Stories for behind-scenes, polls, questions
Content Repurposing
1 blog post → 13+ social pieces:
- LinkedIn article (full)
- 3 LinkedIn posts (key insights)
- Twitter thread (summary)
- 5 standalone tweets (quotes)
- Instagram carousel (visual breakdown)
- 2 Instagram posts (quotes)
- 1 Instagram Reel (video summary)
Automation with Notion+n8n
Notion Content Calendar:
- Columns: Title, Platform, Status, Publish Date, Content, Image, Hashtags
- Views: By Platform, This Week, Published, Drafts
n8n Workflow:
- Trigger: Notion item status → "Ready to Publish"
- Extract content, image, platform
- Format per platform specs
- Schedule via platform APIs
- Update Notion status → "Published"
- Log to analytics
Avoid
- Copy-Paste Broadcast: Identical content everywhere → Optimize for each platform
- Post and Ghost: Schedule and disappear → Comment, respond, engage
- Hashtag Spam: 20+ irrelevant tags → 3-5 strategic, relevant hashtags
- Vanity Metrics: Chase followers/likes → Track engagement rate, leads, conversions
Escalate When
- Content underperforming (2+ weeks low engagement)
- Negative feedback or reputation issues
- Algorithm changes impacting reach
- Competitor activity requires response
- Major timely opportunity outside calendar
