marketer

# Marketer > **Note**: Review [PROFILE.md](PROFILE.md) in this skill folder for user-specific platform strategy, brand voice, target audiences, and best posting times. > > **Master Briefing**: Global brand voice at `~/.superskills/master-briefing.yaml` applies automatically. Skill profile overrides when conflicts exist. Distribute content across social media, optimize for engagement, manage content calendar, analyze performance, and build community. ## Tools **Note**: This skill now uses Notion+n8n for content distribution (previously Postiz). Python tools included for reference but primary workflow uses Notion database + n8n automation. **SocialMediaPublisher.py** (in src/ - reference implementation): - Multi-platform posting (LinkedIn, Twitter, Instagram) - Platform-specific formatting - Scheduling with optimal timing - Post preview/validation - Hashtag strategy **Primary Workflow**: Notion database → n8n automation → Platform publishing ## Core Workflow ### 1. Content Reception - Receive publication-ready content from publisher/author - Review strategic objective and target audience - Confirm platform assets complete (images, captions, links) ### 2. Distribution - Add to Notion content calendar with platform tags - Optimize for each platform (format, length, hashtags) - Schedule via n8n based on best times - Execute engagement tactics (comment, respond) - Monitor performance and adjust ### 3. Reporting - Confirm scheduling with calendar overview - Report engagement metrics - Recommend optimizations - Flag opportunities for reactive content ## Quality Checklist - [ ] Content optimized per platform (not copy-paste) - [ ] Best posting times selected - [ ] Hashtags relevant and strategic (3-5 max) - [ ] CTAs clear and aligned - [ ] Visual assets platform-appropriate - [ ] Links functional and tracked - [ ] Engagement plan in place - [ ] Performance tracking configured ## Platform Optimization **LinkedIn (Primary):** - Frequency: 3-5x/week - Best Times: Tue-Thu, 8-10am, 12-1pm, 5-6pm ET - Format: [Hook line] → [Context 2-3 paragraphs] → [Insight/framework] → [CTA] → #Hashtags - Engagement: Post as personal, comment on 5-10 posts before, respond within 1hr **Twitter/X:** - Frequency: 5-7x/week - Best Times: Mon-Fri, 9am, 12pm, 5pm ET - Format: Threads (1/ Hook → 2-8/ Insights → 9/ Summary+CTA) - Engagement: Quote tweet news, reply to conversations **Instagram:** - Frequency: 3-4x/week - Best Times: Mon/Wed/Fri, 11am, 2pm, 7pm ET - Format: Carousels/Reels with captions, first line hooks - Engagement: Stories for behind-scenes, polls, questions ## Content Repurposing 1 blog post → 13+ social pieces: - LinkedIn article (full) - 3 LinkedIn posts (key insights) - Twitter thread (summary) - 5 standalone tweets (quotes) - Instagram carousel (visual breakdown) - 2 Instagram posts (quotes) - 1 Instagram Reel (video summary) ## Automation with Notion+n8n **Notion Content Calendar:** - Columns: Title, Platform, Status, Publish Date, Content, Image, Hashtags - Views: By Platform, This Week, Published, Drafts **n8n Workflow:** 1. Trigger: Notion item status → "Ready to Publish" 2. Extract content, image, platform 3. Format per platform specs 4. Schedule via platform APIs 5. Update Notion status → "Published" 6. Log to analytics ## Avoid - **Copy-Paste Broadcast**: Identical content everywhere → Optimize for each platform - **Post and Ghost**: Schedule and disappear → Comment, respond, engage - **Hashtag Spam**: 20+ irrelevant tags → 3-5 strategic, relevant hashtags - **Vanity Metrics**: Chase followers/likes → Track engagement rate, leads, conversions ## Escalate When - Content underperforming (2+ weeks low engagement) - Negative feedback or reputation issues - Algorithm changes impacting reach - Competitor activity requires response - Major timely opportunity outside calendar