| name | competitor-research |
| description | Research competitors: products, pricing, team, funding, strategy, and positioning. Use when asked to analyze a competitor, compare products, or understand competitive landscape. For general company info without comparison angle, see company-intel. |
| user-invocable | true |
[YOUR_PRODUCT] Context
Before helping, check MEMORY.md for: current competitors list, wedge, positioning.
Output in Russian (product names and company names in original).
For chat platforms: actionable summary with "so what" for [YOUR_PRODUCT].
Competitor Research
Gather competitive intelligence: products, pricing, team, funding, strategy.
Workflow
Step 1: Company Overview (Brand.dev)
orth run brand-dev /v1/brand/retrieve -q domain=COMPETITOR_DOMAIN
Step 2: Find Similar Companies (Exa)
Discover competitors you might not know about:
orth run exa /findSimilar -d '{"url": "https://COMPETITOR_DOMAIN", "numResults": 10}'
Step 3: Products & Pricing (ScrapeGraph)
orth run scrapegraph /v1/smartscraper -d '{"website_url": "https://COMPETITOR_DOMAIN/pricing", "user_prompt": "Extract all pricing tiers, features per tier, enterprise options, and free tier limits"}'
Step 4: Leadership & Key Hires (Fiber)
orth run fiber /v1/people-search -d '{"searchParams": {"company_names": ["COMPETITOR"], "job_titles": ["CEO", "CTO", "VP Product", "VP Engineering", "VP Sales"]}}'
Step 5: Recent Activity (Exa)
orth run exa /search -d '{"query": "COMPETITOR_NAME announcement launch funding 2026", "numResults": 15, "contents": {"text": true}}'
Output Format
**[Competitor]** vs [YOUR_PRODUCT]
Overview: [what they do, positioning]
Stage: [funding, team size]
Products: [list with pricing]
Strengths: [what they do well]
Weaknesses: [gaps, complaints]
Recent moves: [launches, hires, funding]
Implications for [YOUR_PRODUCT]:
- [actionable takeaway 1]
- [actionable takeaway 2]
Always end with "Implications for [YOUR_PRODUCT]" — raw data without analysis is not useful.
Tips
- Check their job postings (Step 4) — hiring reveals strategy
- Scrape their changelog/blog for recent product moves
- Use Exa findSimilar to discover competitors you didn't know about
- Compare pricing tiers directly with [YOUR_PRODUCT] pricing
Related Skills
- signal-scanner — detects competitor mentions as buying signals
- company-intel — general company report (not competition-focused)
- competitive-analysis — strategic framework for competitive positioning
- positioning-messaging — refine positioning based on competitive findings
- social-listening — monitor what people say about competitors
- exa-company-research — web research on companies via Exa
