competitor-research

name	competitor-research
description	Research competitors: products, pricing, team, funding, strategy, and positioning. Use when asked to analyze a competitor, compare products, or understand competitive landscape. For general company info without comparison angle, see company-intel.
user-invocable	true

[YOUR_PRODUCT] Context

Before helping, check MEMORY.md for: current competitors list, wedge, positioning. Output in Russian (product names and company names in original). For chat platforms: actionable summary with "so what" for [YOUR_PRODUCT].

Competitor Research

Gather competitive intelligence: products, pricing, team, funding, strategy.

Workflow

Step 1: Company Overview (Brand.dev)

orth run brand-dev /v1/brand/retrieve -q domain=COMPETITOR_DOMAIN

Step 2: Find Similar Companies (Exa)

Discover competitors you might not know about:

orth run exa /findSimilar -d '{"url": "https://COMPETITOR_DOMAIN", "numResults": 10}'

Step 3: Products & Pricing (ScrapeGraph)

orth run scrapegraph /v1/smartscraper -d '{"website_url": "https://COMPETITOR_DOMAIN/pricing", "user_prompt": "Extract all pricing tiers, features per tier, enterprise options, and free tier limits"}'

Step 4: Leadership & Key Hires (Fiber)

orth run fiber /v1/people-search -d '{"searchParams": {"company_names": ["COMPETITOR"], "job_titles": ["CEO", "CTO", "VP Product", "VP Engineering", "VP Sales"]}}'

Step 5: Recent Activity (Exa)

orth run exa /search -d '{"query": "COMPETITOR_NAME announcement launch funding 2026", "numResults": 15, "contents": {"text": true}}'

Output Format

**[Competitor]** vs [YOUR_PRODUCT]

Overview: [what they do, positioning]
Stage: [funding, team size]
Products: [list with pricing]
Strengths: [what they do well]
Weaknesses: [gaps, complaints]
Recent moves: [launches, hires, funding]

Implications for [YOUR_PRODUCT]:
- [actionable takeaway 1]
- [actionable takeaway 2]

Always end with "Implications for [YOUR_PRODUCT]" — raw data without analysis is not useful.

Tips

• Check their job postings (Step 4) — hiring reveals strategy
• Scrape their changelog/blog for recent product moves
• Use Exa findSimilar to discover competitors you didn't know about
• Compare pricing tiers directly with [YOUR_PRODUCT] pricing

Related Skills

• signal-scanner — detects competitor mentions as buying signals
• company-intel — general company report (not competition-focused)
• competitive-analysis — strategic framework for competitive positioning
• positioning-messaging — refine positioning based on competitive findings
• social-listening — monitor what people say about competitors
• exa-company-research — web research on companies via Exa