| name | partnership-evaluation |
| description | Evaluate a potential partnership for strategic fit, reciprocal value, execution burden, incentives, risk, and measurable outcomes. |
Partnership Evaluation
Use before entering integrations, co-marketing, channel, ecosystem, reseller, or strategic partnerships.
Procedure
- Define the objective the partnership is meant to achieve.
- Identify what each party contributes and receives, including audience, product capability, distribution, data, support, brand, or revenue.
- Test incentive alignment over time, not just at launch.
- Estimate execution cost, technical/operational dependencies, legal/security requirements, and ongoing ownership.
- Identify concentration, reputation, exclusivity, data, and exit risks.
- Define a small pilot or measurable success criteria where uncertainty is high.
- Recommend proceed, negotiate, pilot, or decline with rationale.
Quality gate
A partnership is not attractive because the other party is famous. The value exchange and execution economics must work for both sides.
