partnership-evaluation

name	partnership-evaluation
description	Evaluate a potential partnership for strategic fit, reciprocal value, execution burden, incentives, risk, and measurable outcomes.

Partnership Evaluation

Use before entering integrations, co-marketing, channel, ecosystem, reseller, or strategic partnerships.

Procedure

1. Define the objective the partnership is meant to achieve.
2. Identify what each party contributes and receives, including audience, product capability, distribution, data, support, brand, or revenue.
3. Test incentive alignment over time, not just at launch.
4. Estimate execution cost, technical/operational dependencies, legal/security requirements, and ongoing ownership.
5. Identify concentration, reputation, exclusivity, data, and exit risks.
6. Define a small pilot or measurable success criteria where uncertainty is high.
7. Recommend proceed, negotiate, pilot, or decline with rationale.

Quality gate

A partnership is not attractive because the other party is famous. The value exchange and execution economics must work for both sides.