gtm-atlas

# GTM Creativity Atlas 2026 This skill provides access to the complete GTM Creativity Atlas 2026 — a 1,500+ line research synthesis covering 130+ documented go-to-market tactics from 2024-2026. ## Knowledge Base The full Atlas document is at `knowledge/gtm-creativity-atlas-2026.md` in this plugin. **Read it when you need:** - Specific tactic details, mechanisms, and documented results - Ethical ratings for any growth tactic (1-10 scale, 5-tier framework) - Tool recommendations and pricing for any GTM category - Case studies with metrics (Dropbox, Calendly, Clay, Loom, etc.) - Signal hierarchy for intent-based outbound - The complete tools directory (Appendix A) - The full ethical rating index (Appendix B) ## How to Use This Skill When planning campaigns, creating copy, or recommending strategies, **always reference the Atlas** for: 1. **Tactic selection** — Check the ethical rating before recommending any tactic 2. **Tool selection** — Use the Master Tools Directory (Appendix A) for current pricing and capabilities 3. **Benchmarks** — Reference documented conversion rates, K-factors, and ROI metrics 4. **Signal hierarchy** — Use Table 3 (Signal Hierarchy) to prioritize targeting ## Atlas Structure (15 Sections) | Section | Topic | Key Content | |---------|-------|-------------| | 01 | Paradigm Shift | GTM Engineer role, MQL collapse, unified growth pods | | 02 | Modern GTM Stack | Signal-based selling, 2026 default stack, agentic architecture | | 03 | AI & Agentic Tactics | AI SDR platforms, Voice AI, MCP infrastructure, Agent-Led Growth | | 04 | Claude Code Revolution | Terminal AI vs Browser AI, Skills ecosystem, spec-driven interview | | 05 | Technical Growth Hacks | GitHub scraping, satellite imagery, Google Docs hack, intent harvesting | | 06 | Product-Led Growth | Reverse trials, PQL scoring, powered-by badges, template marketplaces | | 07 | Community-Led Growth | Community flywheel, Reddit as SEO, Shadow GTM, micro-creators | | 08 | Sales-Led Innovation | Trigger-based outbound, champion tracking, video outreach, omnichannel | | 09 | Content & SEO | Programmatic SEO, GEO, parasite SEO, Intercom playbook | | 10 | Viral & Referral | K-factor math, 5 viral loop types, waitlist engineering, NPS-to-referral | | 11 | Data & Intelligence | Waterfall enrichment, intent data, RB2B, Reverse ETL, Clay workflows | | 12 | Gray-Hat Tactics | Dark patterns, review manipulation, LinkedIn automation, legal landscape | | 13 | Emerging (2025-2026) | Vibe marketing, browser agents, rapid feature launch, zero-delay close | | 14 | Ethical Taxonomy | 5-tier framework, full rankings for all 130+ tactics | | 15 | Conclusion | 2027 predictions, ultimate starter playbook | | App A | Tools Directory | Every platform categorized: CRM, enrichment, intent, AI SDR, automation | | App B | Ethical Index | All 130+ tactics ranked with legal exposure assessment | ## Core Principles (Always Apply) 1. **Signal > Spray** — Target buyers showing intent, not demographics 2. **Experience > Pitch** — Let the product sell itself through trials and value delivery 3. **Network > Linear** — Every customer should bring the next customer 4. **Ethics First** — Only recommend Tier 1-2 tactics (score 7+) unless explicitly asked otherwise 5. **Compound > Campaign** — Prioritize tactics that build compounding assets (community, content, referral loops) over one-shot campaigns ## Quick Reference: Ethical Tiers - **Tier 1 (9-10):** White Hat — PLG, referrals, community, original research, reverse trials - **Tier 2 (7-8):** Light Gray — Trigger-based outbound, intent data, programmatic SEO, GEO - **Tier 3 (5-6):** Dark Gray — Individual visitor ID, competitor keyword bidding, cold email at scale - **Tier 4 (2-4):** Black Hat — GitHub scraping, LinkedIn automation abuse, undisclosed AI impersonation - **Tier 5 (1):** Criminal — Fake reviews, dark pattern trials, astroturfing, malware ## Knowledge Base Files - `knowledge/gtm-creativity-atlas-2026.md` — Full GTM Creativity Atlas 2026: 130+ tactics, 15 sections, ethical ratings, tool directory - `knowledge/media-buying-atlas-2026.md` — Media Buying Atlas April 2026: Andromeda, Entity Clustering, ARM, EMQ, ASC+, Flood+Underbid, Tribe v2 Dead Zone Editing, TikTok/LinkedIn/X.com, 7-day playbook, ethical rankings. 1,337 lines from 13 primary research sources and $834M in analyzed ad spend. - `knowledge/seo-geo-atlas-2026.md` — SEO/GEO/AEO/LLM Visibility Atlas April 2026: Citation science, platform architecture, AI crawler configuration, LATAM GEO arbitrage, 90-day action plan. 2,221 lines from 7 independent research passes. - `knowledge/google-ads-atlas-2026.md` — Google Ads Atlas 2026 (Info Products & Digital SaaS Edition): 18 Parts + Appendices A-D. Signal-first account architecture (Hagakure, brand isolation, intent ladder, 5-pillar budget matrix), Performance Max control + John Moran feeder, Smart Bidding migration ladder + value-based bidding, Enhanced Conversions + Consent Mode v2 + GCLID-to-CRM loop, broad-match-era keywords + n-gram mining, AI Max for Search, RSA/YouTube creative, policy/reinstatement/cloaking anatomy, cross-surface incrementality. Every tactic scored on the whitehat/grayhat/blackhat 1-10 spectrum (Unified Ethical Ranking Matrix, Part XVI). 886 lines, four reconciled deep-research passes. Operational deep-dives live in the `google-ads` skill. ## Rules Files See `rules/` for deep dives on the most impactful categories: - `signal-based-selling.md` — Signal hierarchy, trigger workflows, Clay/enrichment patterns - `reverse-trial.md` — Loss aversion mechanics, messaging sequences, PQL scoring - `referral-loops.md` — K-factor math, 5 loop types, NPS-to-referral conversion - `geo-seo.md` — GEO tactics, programmatic SEO, AI citation optimization