gtm-atlas

name	gtm-atlas
description	GTM Creativity Atlas 2026 — 130+ documented tactics across 15 sections, ethical ratings, tool directory. The full knowledge base for autonomous GTM engineering.

GTM Creativity Atlas 2026

This skill provides access to the complete GTM Creativity Atlas 2026 — a 1,500+ line research synthesis covering 130+ documented go-to-market tactics from 2024-2026.

Knowledge Base

The full Atlas document is at knowledge/gtm-creativity-atlas-2026.md in this plugin. Read it when you need:

• Specific tactic details, mechanisms, and documented results
• Ethical ratings for any growth tactic (1-10 scale, 5-tier framework)
• Tool recommendations and pricing for any GTM category
• Case studies with metrics (Dropbox, Calendly, Clay, Loom, etc.)
• Signal hierarchy for intent-based outbound
• The complete tools directory (Appendix A)
• The full ethical rating index (Appendix B)

How to Use This Skill

When planning campaigns, creating copy, or recommending strategies, always reference the Atlas for:

1. Tactic selection — Check the ethical rating before recommending any tactic
2. Tool selection — Use the Master Tools Directory (Appendix A) for current pricing and capabilities
3. Benchmarks — Reference documented conversion rates, K-factors, and ROI metrics
4. Signal hierarchy — Use Table 3 (Signal Hierarchy) to prioritize targeting

Atlas Structure (15 Sections)

Section	Topic	Key Content
01	Paradigm Shift	GTM Engineer role, MQL collapse, unified growth pods
02	Modern GTM Stack	Signal-based selling, 2026 default stack, agentic architecture
03	AI & Agentic Tactics	AI SDR platforms, Voice AI, MCP infrastructure, Agent-Led Growth
04	Claude Code Revolution	Terminal AI vs Browser AI, Skills ecosystem, spec-driven interview
05	Technical Growth Hacks	GitHub scraping, satellite imagery, Google Docs hack, intent harvesting
06	Product-Led Growth	Reverse trials, PQL scoring, powered-by badges, template marketplaces
07	Community-Led Growth	Community flywheel, Reddit as SEO, Shadow GTM, micro-creators
08	Sales-Led Innovation	Trigger-based outbound, champion tracking, video outreach, omnichannel
09	Content & SEO	Programmatic SEO, GEO, parasite SEO, Intercom playbook
10	Viral & Referral	K-factor math, 5 viral loop types, waitlist engineering, NPS-to-referral
11	Data & Intelligence	Waterfall enrichment, intent data, RB2B, Reverse ETL, Clay workflows
12	Gray-Hat Tactics	Dark patterns, review manipulation, LinkedIn automation, legal landscape
13	Emerging (2025-2026)	Vibe marketing, browser agents, rapid feature launch, zero-delay close
14	Ethical Taxonomy	5-tier framework, full rankings for all 130+ tactics
15	Conclusion	2027 predictions, ultimate starter playbook
App A	Tools Directory	Every platform categorized: CRM, enrichment, intent, AI SDR, automation
App B	Ethical Index	All 130+ tactics ranked with legal exposure assessment

Core Principles (Always Apply)

1. Signal > Spray — Target buyers showing intent, not demographics
2. Experience > Pitch — Let the product sell itself through trials and value delivery
3. Network > Linear — Every customer should bring the next customer
4. Ethics First — Only recommend Tier 1-2 tactics (score 7+) unless explicitly asked otherwise
5. Compound > Campaign — Prioritize tactics that build compounding assets (community, content, referral loops) over one-shot campaigns

Quick Reference: Ethical Tiers

• Tier 1 (9-10): White Hat — PLG, referrals, community, original research, reverse trials
• Tier 2 (7-8): Light Gray — Trigger-based outbound, intent data, programmatic SEO, GEO
• Tier 3 (5-6): Dark Gray — Individual visitor ID, competitor keyword bidding, cold email at scale
• Tier 4 (2-4): Black Hat — GitHub scraping, LinkedIn automation abuse, undisclosed AI impersonation
• Tier 5 (1): Criminal — Fake reviews, dark pattern trials, astroturfing, malware

Knowledge Base Files

• knowledge/gtm-creativity-atlas-2026.md — Full GTM Creativity Atlas 2026: 130+ tactics, 15 sections, ethical ratings, tool directory
• knowledge/media-buying-atlas-2026.md — Media Buying Atlas April 2026: Andromeda, Entity Clustering, ARM, EMQ, ASC+, Flood+Underbid, Tribe v2 Dead Zone Editing, TikTok/LinkedIn/X.com, 7-day playbook, ethical rankings. 1,337 lines from 13 primary research sources and $834M in analyzed ad spend.
• knowledge/seo-geo-atlas-2026.md — SEO/GEO/AEO/LLM Visibility Atlas April 2026: Citation science, platform architecture, AI crawler configuration, LATAM GEO arbitrage, 90-day action plan. 2,221 lines from 7 independent research passes.
• knowledge/google-ads-atlas-2026.md — Google Ads Atlas 2026 (Info Products & Digital SaaS Edition): 18 Parts + Appendices A-D. Signal-first account architecture (Hagakure, brand isolation, intent ladder, 5-pillar budget matrix), Performance Max control + John Moran feeder, Smart Bidding migration ladder + value-based bidding, Enhanced Conversions + Consent Mode v2 + GCLID-to-CRM loop, broad-match-era keywords + n-gram mining, AI Max for Search, RSA/YouTube creative, policy/reinstatement/cloaking anatomy, cross-surface incrementality. Every tactic scored on the whitehat/grayhat/blackhat 1-10 spectrum (Unified Ethical Ranking Matrix, Part XVI). 886 lines, four reconciled deep-research passes. Operational deep-dives live in the google-ads skill.

Rules Files

See rules/ for deep dives on the most impactful categories:

• signal-based-selling.md — Signal hierarchy, trigger workflows, Clay/enrichment patterns
• reverse-trial.md — Loss aversion mechanics, messaging sequences, PQL scoring
• referral-loops.md — K-factor math, 5 loop types, NPS-to-referral conversion
• geo-seo.md — GEO tactics, programmatic SEO, AI citation optimization