| name | david-perell-writing |
| description | David Perell's own writing methodology — POP Writing (Personal, Observational, Playful), the Sizzle Spectrum, the highlight diagnostic, and the clear-then-memorable compression ladder that took him to 430k Twitter followers and built Write of Passage. This is Perell's OWN craft, distinct from the how-i-write-os (which conducts his podcast GUESTS). |
| version | 2.0 |
| format | completion-engine |
| workflows | 3 |
| source | claude.ai export 2026-07-01 |
David Perell — POP Writing System
David Perell is "the writing guy on Twitter" (430k followers), founder of Write of Passage, and host of the How I Write podcast. His core thesis: the world doesn't reward the people with the best ideas — it rewards the people who are best at communicating ideas. His antidote to boring writing is POP: Personal (relate to the reader), Observational (teach the reader), Playful (entertain the reader), dialed up or down per audience on the Sizzle Spectrum, then compressed past "clear" into "memorable."
Use this skill to diagnose flat drafts, rebuild them so all three pillars fire, forge sticky lines out of jargon, or draft new pieces POP-first. Note: guest methodology from How I Write episodes lives in skills/how-i-write-os/ — this skill is Perell's own hand.
Available Workflows
Quick Reference
- POP = Personal + Observational + Playful. Personal is how you relate, Observational is how you teach, Playful is how you entertain. All three, in any order, in every piece.
- Failure modes: only Personal = diary entry. Only Observational = lame scientific paper. Only Playful = tabloid. Missing one of three still leaks: no Observational = entertaining but not informative; no Playful = informative but not distinct; no Personal = no connection.
- The highlight test: mark Personal purple, Observational orange, Playful pink. Whatever color is missing is what the draft needs. Works on your writing and on writing you admire.
- Sizzle Spectrum: dial POP to the audience — the bachelor-party invite reads differently than the quarterly memo — but never drop playfulness to zero. Even serious topics can be communicated playfully.
- Clear then memorable: jargon ("Forsworn the protective Garb of sound financial Prudence") → clear (Howard Marks, 33 words) → memorable (Buffett, "you only find out who is swimming naked when the tide goes out"). Memorable is what gets repeated, and repetition is connection.
- Boredom is the enemy. People don't like reading; they'd rather scroll. Information is not enough — you also need connection.
- Not big words. "Countenanced" isn't pop. Playfulness is word choice, rhythm, and surprise — the paragraph is just as good without the SAT word.
Execution Prompts (structure-pure v2)
3 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- David Perell — Compress to Memorable —
skills/david-perell-writing/references/prompts-v2/compress-to-memorable.md
- David Perell — Diagnose and Rebalance a Draft —
skills/david-perell-writing/references/prompts-v2/diagnose-and-rebalance.md
- David Perell — Draft POP-First —
skills/david-perell-writing/references/prompts-v2/draft-pop-first.md
