| name | humerizer |
| description | Humerizer - Hyper-personalization marketing for email, social, and outreach at scale using AI. Use when: personalizing outreach, customizing messages by segment, 1:1 marketing at scale, personalized ads. Include: personalization tokens, dynamic content, segment-based messaging, behavioral targeting. Works with: Claude Code, OpenCode, Cursor, Any SKILL.md agent.
|
| version | 1.0.0 |
| author | Business Brain |
| license | MIT |
| tags | ["marketing","personalization","outreach","email","hyper-personalization"] |
| agents | ["universal"] |
Humerizer Skill
AI-powered hyper-personalization for marketing at scale.
Personalization Levels
| Level | Example | Effort | Impact |
|---|
| Basic | {{name}} in email | Low | 20% |
| Behavioral | Viewed X, bought Y | Medium | 40% |
| Contextual | Industry + role + time | High | 60% |
| Predictive | AI-predicted needs | Very High | 80% |
Personalization Tokens
Common Tokens
| Token | Data Source |
|---|
| {{first_name}} | Contact |
| {{company}} | Company |
| {{role}} | Contact |
| {{industry}} | Company |
| {{recent_achievement}} | News/Social |
| {{last_interaction}} | Activity |
| {{product_interest}} | Behavior |
| {{similar_companies}} | ICP match |
Advanced Tokens
{{#if recent_blog_read}}
We noticed you read about [Topic]
{{/if}}
{{#if comparison_search}}
Comparing [Us] vs [Competitor]? Here's how we win
{{/if}}
{{#if enterprise_but SMB_pricing}}
Enterprise power at startup prices - let's talk
{{/if}}
Segmentation
B2B Segmentation
| Segment | Traits | Message Focus |
|---|
| Enterprise | 1000+ employees | Value, security, support |
| Mid-Market | 100-999 | ROI, integration |
| SMB | <100 | Ease, speed, price |
| Startup | <2 years | Growth, traction |
| Tech | Tech industry | Integration, API |
B2C Segmentation
| Segment | Traits | Message Focus |
|---|
| Power User | High engagement | New features, beta |
| At-Risk | Declining usage | Win-back, help |
| New | <30 days | Onboarding, success |
| Loyal | 1+ years | VIP, referrals |
Dynamic Content
Email Personalization
Subject: {{first_name}}, quick question about {{company}}
Hi {{first_name}},
I noticed {{company}} is {{company_stage}} in the {{industry}} space.
{{#if recent_funding}}
Congrats on the recent funding! {{/if}}
{{#if expanded_team}}
Growing team? Here's how {{similar_company}} saved 20 hours/week
{{else}}
{{#if looking_for_alternatives}}
Here's why companies switch from {{competitor}}
{{/if}}
{{/if}}
Best,
[Name]
LinkedIn Personalization
{{first_name}} - I saw your post about {{topic}}.
{{#if similar_interest}}
As someone driving {{similar_initiative}}, I'd love to share how {{company}} achieved {{result}}.
{{else}}
Quick question - what's your team's biggest {{challenge}} today?
{{/if}}
Behavioral Triggers
Trigger-Based Messages
| Trigger | Timing | Example |
|---|
| Page visit | Same day | "Saw you visited X" |
| Pricing page | 1 day | "Questions about pricing?" |
| Demo | 3 days | "How was the demo?" |
| Free trial | 7 days | "Getting value?" |
| Inactive | 14 days | "We miss you!" |
| Renewal | 30 days | "Time to renew?" |
Personalization Framework
Research → Customize → Send → Measure
Step 1: Research
- Company: [Website, News, LinkedIn]
- Person: [Role, Background, Posts]
- Context: [Recent events, Challenges]
Step 2: Customize
- Hook: [Personal connection]
- Value: [Relevant to them]
- CTA: [Natural next step]
Step 3: Send
- Channel: [Email, LinkedIn, Twitter]
- Timing: [Best time to reach]
- Format: [Match their style]
Step 4: Measure
- Open rate
- Reply rate
A/B Testing Personalization
Variables to Test
| Variable | Options |
|---|
| Subject line | Personalized vs Generic |
| Hook | Question vs Statement |
| CTA | Direct vs Soft |
| Length | Short vs Long |
Test Setup
Test A: Generic subject + value proposition
Test B: Personalized subject + personalized hook
Test C: Personalized subject + generic value
Winner: 40%+ lift in response rate
Templates by Channel
Cold Email Template
Subject: {{first_name}}, question about {{company}}
Hi {{first_name}},
{{#if mutual_connection}}
{{mutual_connection}} suggested I reach out
{{else}}
Came across {{company}} and had a question
{{/if}}
{{#if recent_news}}
Saw {{recent_achievement}} - congrats!
{{/if}}
{{#if specific_pain}}
We help {{similar_companies}} solve {{specific_pain}}
{{else}}
Quick question - what's the current approach to {{topic}}?
{{/if}}
{{#if time_sensitive}}
If this doesn't make sense now, let me know when's better
{{else}}
Happy to share how {{company_a}} got {{result}} in 30 days
{{/if}}
Best,
[Name]
LinkedIn Connection Request
{{first_name}} - noticed your work in {{industry}} at {{company}}.
{{#if specific_post}}
Your thoughts on {{topic}} really resonated with me
{{/if}}
Would love to connect and hear about {{what_you_do}}.
Ad Personalization
Ad 1 (Enterprise):
"[Company] trusts us for security"
Ad 2 (Startup):
"Fast-growing teams love us"
Ad 3 (By Industry):
"[Industry] companies use us"
Ad 4 (By Role):
"CEOs say this is the tool they can't live without"
Personalization Checklist
Compatible Agents
All SKILL.md compatible agents ✅
See Also
- content-creator-core (content creation)
- digital-marketer (ad campaigns)
- cold-outreach (prospecting)
