humerizer

name	humerizer
description	Humerizer - Hyper-personalization marketing for email, social, and outreach at scale using AI. Use when: personalizing outreach, customizing messages by segment, 1:1 marketing at scale, personalized ads. Include: personalization tokens, dynamic content, segment-based messaging, behavioral targeting. Works with: Claude Code, OpenCode, Cursor, Any SKILL.md agent.
version	1.0.0
author	Business Brain
license	MIT
tags	["marketing","personalization","outreach","email","hyper-personalization"]
agents	["universal"]

Humerizer Skill

AI-powered hyper-personalization for marketing at scale.

Personalization Levels

Level	Example	Effort	Impact
Basic	{{name}} in email	Low	20%
Behavioral	Viewed X, bought Y	Medium	40%
Contextual	Industry + role + time	High	60%
Predictive	AI-predicted needs	Very High	80%

Personalization Tokens

Common Tokens

Token	Data Source
{{first_name}}	Contact
{{company}}	Company
{{role}}	Contact
{{industry}}	Company
{{recent_achievement}}	News/Social
{{last_interaction}}	Activity
{{product_interest}}	Behavior
{{similar_companies}}	ICP match

Advanced Tokens

{{#if recent_blog_read}}
We noticed you read about [Topic]
{{/if}}

{{#if comparison_search}}
Comparing [Us] vs [Competitor]? Here's how we win
{{/if}}

{{#if enterprise_but SMB_pricing}}
Enterprise power at startup prices - let's talk
{{/if}}

Segmentation

B2B Segmentation

Segment	Traits	Message Focus
Enterprise	1000+ employees	Value, security, support
Mid-Market	100-999	ROI, integration
SMB	<100	Ease, speed, price
Startup	<2 years	Growth, traction
Tech	Tech industry	Integration, API

B2C Segmentation

Segment	Traits	Message Focus
Power User	High engagement	New features, beta
At-Risk	Declining usage	Win-back, help
New	<30 days	Onboarding, success
Loyal	1+ years	VIP, referrals

Dynamic Content

Email Personalization

Subject: {{first_name}}, quick question about {{company}}

Hi {{first_name}},

I noticed {{company}} is {{company_stage}} in the {{industry}} space.

{{#if recent_funding}}
Congrats on the recent funding! {{/if}}

{{#if expanded_team}}
Growing team? Here's how {{similar_company}} saved 20 hours/week
{{else}}
{{#if looking_for_alternatives}}
Here's why companies switch from {{competitor}}
{{/if}}
{{/if}}

Best,
[Name]

LinkedIn Personalization

{{first_name}} - I saw your post about {{topic}}.

{{#if similar_interest}}
As someone driving {{similar_initiative}}, I'd love to share how {{company}} achieved {{result}}.
{{else}}
Quick question - what's your team's biggest {{challenge}} today?
{{/if}}

Behavioral Triggers

Trigger-Based Messages

Trigger	Timing	Example
Page visit	Same day	"Saw you visited X"
Pricing page	1 day	"Questions about pricing?"
Demo	3 days	"How was the demo?"
Free trial	7 days	"Getting value?"
Inactive	14 days	"We miss you!"
Renewal	30 days	"Time to renew?"

Personalization Framework

Research → Customize → Send → Measure

Step 1: Research
- Company: [Website, News, LinkedIn]
- Person: [Role, Background, Posts]
- Context: [Recent events, Challenges]

Step 2: Customize
- Hook: [Personal connection]
- Value: [Relevant to them]
- CTA: [Natural next step]

Step 3: Send
- Channel: [Email, LinkedIn, Twitter]
- Timing: [Best time to reach]
- Format: [Match their style]

Step 4: Measure
- Open rate
- Reply rate
  

A/B Testing Personalization

Variables to Test

Variable	Options
Subject line	Personalized vs Generic
Hook	Question vs Statement
CTA	Direct vs Soft
Length	Short vs Long

Test Setup

Test A: Generic subject + value proposition
Test B: Personalized subject + personalized hook
Test C: Personalized subject + generic value

Winner: 40%+ lift in response rate

Templates by Channel

Cold Email Template

Subject: {{first_name}}, question about {{company}}

Hi {{first_name}},

{{#if mutual_connection}}
{{mutual_connection}} suggested I reach out
{{else}}
Came across {{company}} and had a question
{{/if}}

{{#if recent_news}}
Saw {{recent_achievement}} - congrats!
{{/if}}

{{#if specific_pain}}
We help {{similar_companies}} solve {{specific_pain}}
{{else}}
Quick question - what's the current approach to {{topic}}?
{{/if}}

{{#if time_sensitive}}
If this doesn't make sense now, let me know when's better
{{else}}
Happy to share how {{company_a}} got {{result}} in 30 days
{{/if}}

Best,
[Name]

LinkedIn Connection Request

{{first_name}} - noticed your work in {{industry}} at {{company}}.

{{#if specific_post}}
Your thoughts on {{topic}} really resonated with me
{{/if}}

Would love to connect and hear about {{what_you_do}}.

Ad Personalization

Ad 1 (Enterprise): 
"[Company] trusts us for security"

Ad 2 (Startup):
"Fast-growing teams love us"

Ad 3 (By Industry):
"[Industry] companies use us"

Ad 4 (By Role):
"CEOs say this is the tool they can't live without"

Personalization Checklist

• Research subject and company
• Add personalization tokens
• Reference specific achievement/event
• Match tone to recipient
• Include social proof
• Clear CTA
• Test variations
• Track results

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Compatible Agents

All SKILL.md compatible agents ✅

See Also

• content-creator-core (content creation)
• digital-marketer (ad campaigns)
• cold-outreach (prospecting)