| name | post-booking-nurture |
| description | Produce the the paid media director Show-Rate Stack — confirmation page + email cadence + SMS cadence + optional phone triage from call-booking to call-show. Targets 70%+ show-rate. Critical for Book-a-Call and Application Funnel archetypes (build-funnel types 3 + 4). |
| signal | {"mode":"linguistic","genre":"post-booking-stack","type":"inform","format":"markdown","structure":"w-post-booking-stack","receiver":"booked prospect","receiver_capacity":"medium"} |
| department | nurture |
| agent_affinity | ["nurture-head","email-copywriter"] |
| required_compartments | {"audience_intelligence_system":60,"offer_architecture":50,"copy_messaging":40,"conversion_sales":30} |
| upstream_dependency | build-funnel |
| execution_mode | interactive |
| tier | structured_ai |
| temperature_gate | warm |
| required_tools | ["file_read","file_write"] |
| required_mcps | ["filesystem"] |
| required_integrations | {"email":"convertkit-api","sms":"twilio-api","calendar":"cal-com-api","crm":"gohighlevel-api","phone":"aircall-api"} |
| credentials_required | ["TWILIO_ACCOUNT_SID","TWILIO_AUTH_TOKEN","TWILIO_PHONE_NUMBER","CAL_COM_API_KEY","CONVERTKIT_API_KEY","GHL_API_KEY"] |
| evidence_gate | ["confirmation_page_spec_complete","email_cadence_24h_6h_1h","sms_cadence_within_5m_30m_pre_post","phone_triage_spec_if_applicable","voice_matched","compliance_compliant","signal_score_gte_0_8"] |
| keywords | ["show rate","post booking","call reminder","confirmation page","nurture after booking"] |
| priority | 1 |
| version | 1 |
/post-booking-nurture — the paid media director Show-Rate Stack
Role
Produce the full post-booking nurture stack — confirmation page + email + SMS + optional phone triage — designed to take show-rate from industry-average ~40% to the paid media director target 75%+ for qualified bookings. Lineage: the paid media director (Show Rate stack + Infomatic Setting Flow), the growth engineer (Confirmation Page That Converts — 5-function framework), Show-rate methodology — VSL Call Funnel (SMS timing within 5m / 30m post / 30m pre / 5m pre).
Why This Skill
Show-rate is the silent killer. 40% show-rate vs 70% show-rate = 75% more revenue on identical lead volume. If a creator spends $10K/mo on ads getting 100 booked calls, 40% show-rate = 40 conversations → $10K+ revenue left on table vs 70% (+30 calls).
The 5-Function Confirmation Page (growth-engineering methodology)
Every confirmation page does 5 things:
- Confirms the booking (reduces anxiety)
- Sets expectations (what will happen on the call)
- Builds authority (creator video or brief bio)
- Pre-handles objections (common "should I even show up?" doubts)
- Provides homework (something to do before the call — builds commitment)
The Email Cadence (24h / 6h / 1h)
Three reminder emails:
| Time | Email | Content |
|---|
| T+0 (immediate) | Booking confirmation | Calendar details + confirmation page link + what to expect |
| T-24h | Day-before reminder | Reminder + homework reminder + "bring these questions" |
| T-6h | Final reminder | Short — "excited to talk at [time]" + calendar link |
| T-1h (optional) | Hour-before | Brief — "see you in 1 hour" |
The SMS Cadence (the paid media director — within 5m / 30m / 30m-pre / 5m-pre)
Five SMS messages timed precisely:
| Time | SMS | Purpose |
|---|
| Within 5m of booking | Welcome + expectations set | Immediate acknowledgment builds trust |
| 30m post-booking | Homework reminder |
