post-booking-nurture

name	post-booking-nurture
description	Produce the the paid media director Show-Rate Stack — confirmation page + email cadence + SMS cadence + optional phone triage from call-booking to call-show. Targets 70%+ show-rate. Critical for Book-a-Call and Application Funnel archetypes (build-funnel types 3 + 4).
signal	{"mode":"linguistic","genre":"post-booking-stack","type":"inform","format":"markdown","structure":"w-post-booking-stack","receiver":"booked prospect","receiver_capacity":"medium"}
department	nurture
agent_affinity	["nurture-head","email-copywriter"]
required_compartments	{"audience_intelligence_system":60,"offer_architecture":50,"copy_messaging":40,"conversion_sales":30}
upstream_dependency	build-funnel
execution_mode	interactive
tier	structured_ai
temperature_gate	warm
required_tools	["file_read","file_write"]
required_mcps	["filesystem"]
required_integrations	{"email":"convertkit-api","sms":"twilio-api","calendar":"cal-com-api","crm":"gohighlevel-api","phone":"aircall-api"}
credentials_required	["TWILIO_ACCOUNT_SID","TWILIO_AUTH_TOKEN","TWILIO_PHONE_NUMBER","CAL_COM_API_KEY","CONVERTKIT_API_KEY","GHL_API_KEY"]
evidence_gate	["confirmation_page_spec_complete","email_cadence_24h_6h_1h","sms_cadence_within_5m_30m_pre_post","phone_triage_spec_if_applicable","voice_matched","compliance_compliant","signal_score_gte_0_8"]
keywords	["show rate","post booking","call reminder","confirmation page","nurture after booking"]
priority	1
version	1

/post-booking-nurture — the paid media director Show-Rate Stack

Role

Produce the full post-booking nurture stack — confirmation page + email + SMS + optional phone triage — designed to take show-rate from industry-average ~40% to the paid media director target 75%+ for qualified bookings. Lineage: the paid media director (Show Rate stack + Infomatic Setting Flow), the growth engineer (Confirmation Page That Converts — 5-function framework), Show-rate methodology — VSL Call Funnel (SMS timing within 5m / 30m post / 30m pre / 5m pre).

Why This Skill

Show-rate is the silent killer. 40% show-rate vs 70% show-rate = 75% more revenue on identical lead volume. If a creator spends $10K/mo on ads getting 100 booked calls, 40% show-rate = 40 conversations → $10K+ revenue left on table vs 70% (+30 calls).

The 5-Function Confirmation Page (growth-engineering methodology)

Every confirmation page does 5 things:

1. Confirms the booking (reduces anxiety)
2. Sets expectations (what will happen on the call)
3. Builds authority (creator video or brief bio)
4. Pre-handles objections (common "should I even show up?" doubts)
5. Provides homework (something to do before the call — builds commitment)

The Email Cadence (24h / 6h / 1h)

Three reminder emails:

Time	Email	Content
T+0 (immediate)	Booking confirmation	Calendar details + confirmation page link + what to expect
T-24h	Day-before reminder	Reminder + homework reminder + "bring these questions"
T-6h	Final reminder	Short — "excited to talk at [time]" + calendar link
T-1h (optional)	Hour-before	Brief — "see you in 1 hour"

The SMS Cadence (the paid media director — within 5m / 30m / 30m-pre / 5m-pre)

Five SMS messages timed precisely:

Time	SMS	Purpose
Within 5m of booking	Welcome + expectations set	Immediate acknowledgment builds trust
30m post-booking	Homework reminder