القائمة
Email marketing campaigns, automation sequences, newsletter optimization, and deliverability best practices.
التثبيت باستخدام Codex أو Claude انسخ هذا Prompt والصقه في Codex أو Claude أو مساعد آخر ليراجع صفحة Skill ويثبّتها لك.
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Orchestrates a professional reporting workflow by combining design system intelligence with high-fidelity PDF generation.
Use this skill when visual quality and design identity matter for a PDF. CREATE (generate from scratch): "make a PDF", "generate a report", "write a proposal", "create a resume", "beautiful PDF", "professional document", "cover page", "polished PDF", "client-ready document". FILL (complete form fields): "fill in the form", "fill out this PDF", "complete the form fields", "write values into PDF", "what fields does this PDF have". REFORMAT (apply design to an existing doc): "reformat this document", "apply our style", "convert this Markdown/text to PDF", "make this doc look good", "re-style this PDF". This skill uses a token-based design system: color, typography, and spacing are derived from the document type and flow through every page. The output is print-ready. Prefer this skill when appearance matters, not just when any PDF output is needed.
Specialized in creating high-converting instructional videos and software tutorials using structured scripts and automated production.
Design intelligence for marketing UI/UX with custom design system generation.
Create stunning, animation-rich HTML presentations from scratch or by converting PowerPoint files. Use when the user wants to build a presentation, convert a PPT/PPTX to web, or create slides for a talk/pitch. Helps non-designers discover their aesthetic through visual exploration rather than abstract choices.
Marketing analytics, attribution models, KPI tracking, dashboards, and data-driven decision making.
| name | email-marketing |
| description | Email marketing campaigns, automation sequences, newsletter optimization, and deliverability best practices. |
| allowed-tools | Read, Glob, Grep |
Master email marketing for nurturing leads and driving conversions.
| Type | Purpose | Frequency | Key Metric |
|---|---|---|---|
| Newsletter | Nurture, value | Weekly/Bi-weekly | Open rate |
| Promotional | Sales, offers | As needed | CTR, conversions |
| Transactional | Confirm, update | Triggered | Delivery rate |
| Welcome series | Onboard | Automated | Completion rate |
| Re-engagement | Win back | Triggered | Reactivation rate |
| Abandoned cart | Recover sales | Triggered | Recovery rate |
| Element | Best Practice |
|---|---|
| Subject line | 6-10 words, curiosity/benefit |
| Preview text | Complement subject, 40-90 chars |
| Header | Logo, navigation links |
| Hero | Strong visual, headline |
| Body | Scannable, benefit-focused |
| CTA | Clear, action-oriented, above fold |
| Footer | Unsubscribe, address, social |
| Formula | Example |
|---|---|
| Question | "Ready to double your traffic?" |
| How-to | "How to write emails that convert" |
| Number | "7 mistakes killing your conversions" |
| Urgency | "Last chance: 50% off ends tonight" |
| Curiosity | "The secret top marketers don't share" |
| Personal | "{{FirstName}}, your custom report is ready" |
| FOMO | "Everyone's talking about this..." |
| Do ✅ | Don't ❌ |
|---|---|
| Keep 6-10 words | ALL CAPS |
| Use power words | Spam triggers (FREE!!!) |
| A/B test always | Misleading promises |
| Match content | Multiple punctuation!!! |
| Personalize | Start with "Newsletter" |
| Email # | Timing | Content |
|---|---|---|
| 1 | Immediate | Welcome, deliver promise |
| 2 | Day 2 | Best content/resource |
| 3 | Day 4 | Your story, mission |
| 4 | Day 6 | Social proof, testimonials |
| 5 | Day 8 | First offer |
| 6 | Day 10 | Reminder/scarcity |
| 7 | Day 14 | Transition to regular |
| Email # | Timing | Content |
|---|---|---|
| 1 | 1 hour | Reminder, cart items |
| 2 | 24 hours | Benefits, overcome objections |
| 3 | 48 hours | Urgency, limited time |
| 4 | 72 hours | Final offer/discount |
| Email # | Timing | Content |
|---|---|---|
| 1 | Day 1 | "We miss you" |
| 2 | Day 4 | Best content recap |
| 3 | Day 7 | Special offer |
| 4 | Day 10 | Last chance warning |
| 5 | Day 14 | Remove if no response |
| Criteria | Examples |
|---|---|
| Demographic | Age, location, industry |
| Behavioral | Opens, clicks, purchases |
| Engagement | Active, dormant, new |
| Lifecycle | Lead, customer, VIP |
| Preference | Content type, frequency |
| Segment | Criteria | Strategy |
|---|---|---|
| New subscribers | < 30 days | Welcome, educate |
| Engaged | Opens > 50% | Premium content |
| At-risk | No opens 60 days | Re-engagement |
| Buyers | Has purchased | Upsell, loyalty |
| VIP | High LTV | Exclusive offers |
| Element | Purpose |
|---|---|
| SPF | Authorize sending servers |
| DKIM | Verify email authenticity |
| DMARC | Prevent spoofing |
| Dedicated IP | Reputation control (high volume) |
| Practice | Frequency |
|---|---|
| Remove bounces | Automatic |
| Clean inactive | Quarterly |
| Verify new emails | On signup |
| Monitor complaints | Weekly |
| Do ✅ | Don't ❌ |
|---|---|
| Authenticate domain | Buy email lists |
| Clean list regularly | Use spam trigger words |
| Honor unsubscribes | Hide unsubscribe link |
| Balance text/images | Image-only emails |
| Test before sending | Ignore bounce rates |
| Metric | Benchmark | Formula |
|---|---|---|
| Open rate | 20-25% | Opens / Delivered × 100 |
| CTR | 2-5% | Clicks / Delivered × 100 |
| CTOR | 10-15% | Clicks / Opens × 100 |
| Conversion rate | 1-5% | Conversions / Clicks × 100 |
| Bounce rate | < 2% | Bounces / Sent × 100 |
| Unsubscribe rate | < 0.5% | Unsubs / Delivered × 100 |
| Metric | Healthy | Warning | Critical |
|---|---|---|---|
| Open rate | > 20% | 15-20% | < 15% |
| Bounce rate | < 2% | 2-5% | > 5% |
| Spam complaints | < 0.1% | 0.1-0.3% | > 0.3% |
| Unsubscribe | < 0.5% | 0.5-1% | > 1% |
| Element | Priority |
|---|---|
| Subject line | High |
| Send time | High |
| CTA button | High |
| From name | Medium |
| Preview text | Medium |
| Email length | Medium |
| Images | Low |
| Rule | Reason |
|---|---|
| Test one variable | Clear results |
| Min sample 1000 | Statistical significance |
| Run 2-4 hours | Capture behavior |
| Document results | Build knowledge base |
| Element | Best Practice |
|---|---|
| Width | 600px max |
| Font size | 16px+ body, 22px+ headers |
| CTA buttons | 44px+ height, thumb-friendly |
| Images | Alt text, max-width: 100% |
| Single column | Easy to scan |
| Consideration | Solution |
|---|---|
| Logo | Transparent PNG or dark version |
| Images | Add white border/background |
| Colors | Test contrast in both modes |
| Tool | Best For | Pricing Model |
|---|---|---|
| Mailchimp | SMB, beginners | Contact-based |
| Klaviyo | E-commerce | Contact-based |
| ConvertKit | Creators | Subscriber-based |
| ActiveCampaign | Automation | Contact-based |
| Brevo | Transactional | Email volume |
| Beehiiv | Newsletters | Subscriber-based |
Remember: Email is permission-based. Respect your subscribers, provide value, and they'll reward you with loyalty.
