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Email marketing campaigns, automation sequences, newsletter optimization, and deliverability best practices.
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Basado en la clasificación ocupacional SOC
Orchestrates a professional reporting workflow by combining design system intelligence with high-fidelity PDF generation.
Use this skill when visual quality and design identity matter for a PDF. CREATE (generate from scratch): "make a PDF", "generate a report", "write a proposal", "create a resume", "beautiful PDF", "professional document", "cover page", "polished PDF", "client-ready document". FILL (complete form fields): "fill in the form", "fill out this PDF", "complete the form fields", "write values into PDF", "what fields does this PDF have". REFORMAT (apply design to an existing doc): "reformat this document", "apply our style", "convert this Markdown/text to PDF", "make this doc look good", "re-style this PDF". This skill uses a token-based design system: color, typography, and spacing are derived from the document type and flow through every page. The output is print-ready. Prefer this skill when appearance matters, not just when any PDF output is needed.
Specialized in creating high-converting instructional videos and software tutorials using structured scripts and automated production.
Design intelligence for marketing UI/UX with custom design system generation.
Create stunning, animation-rich HTML presentations from scratch or by converting PowerPoint files. Use when the user wants to build a presentation, convert a PPT/PPTX to web, or create slides for a talk/pitch. Helps non-designers discover their aesthetic through visual exploration rather than abstract choices.
Marketing analytics, attribution models, KPI tracking, dashboards, and data-driven decision making.
| name | email-marketing |
| description | Email marketing campaigns, automation sequences, newsletter optimization, and deliverability best practices. |
| allowed-tools | Read, Glob, Grep |
Master email marketing for nurturing leads and driving conversions.
| Type | Purpose | Frequency | Key Metric |
|---|---|---|---|
| Newsletter | Nurture, value | Weekly/Bi-weekly | Open rate |
| Promotional | Sales, offers | As needed | CTR, conversions |
| Transactional | Confirm, update | Triggered | Delivery rate |
| Welcome series | Onboard | Automated | Completion rate |
| Re-engagement | Win back | Triggered | Reactivation rate |
| Abandoned cart | Recover sales | Triggered | Recovery rate |
| Element | Best Practice |
|---|---|
| Subject line | 6-10 words, curiosity/benefit |
| Preview text | Complement subject, 40-90 chars |
| Header | Logo, navigation links |
| Hero | Strong visual, headline |
| Body | Scannable, benefit-focused |
| CTA | Clear, action-oriented, above fold |
| Footer | Unsubscribe, address, social |
| Formula | Example |
|---|---|
| Question | "Ready to double your traffic?" |
| How-to | "How to write emails that convert" |
| Number | "7 mistakes killing your conversions" |
| Urgency | "Last chance: 50% off ends tonight" |
| Curiosity | "The secret top marketers don't share" |
| Personal | "{{FirstName}}, your custom report is ready" |
| FOMO | "Everyone's talking about this..." |
| Do ✅ | Don't ❌ |
|---|---|
| Keep 6-10 words | ALL CAPS |
| Use power words | Spam triggers (FREE!!!) |
| A/B test always | Misleading promises |
| Match content | Multiple punctuation!!! |
| Personalize | Start with "Newsletter" |
| Email # | Timing | Content |
|---|---|---|
| 1 | Immediate | Welcome, deliver promise |
| 2 | Day 2 | Best content/resource |
| 3 | Day 4 | Your story, mission |
| 4 | Day 6 | Social proof, testimonials |
| 5 | Day 8 | First offer |
| 6 | Day 10 | Reminder/scarcity |
| 7 | Day 14 | Transition to regular |
| Email # | Timing | Content |
|---|---|---|
| 1 | 1 hour | Reminder, cart items |
| 2 | 24 hours | Benefits, overcome objections |
| 3 | 48 hours | Urgency, limited time |
| 4 | 72 hours | Final offer/discount |
| Email # | Timing | Content |
|---|---|---|
| 1 | Day 1 | "We miss you" |
| 2 | Day 4 | Best content recap |
| 3 | Day 7 | Special offer |
| 4 | Day 10 | Last chance warning |
| 5 | Day 14 | Remove if no response |
| Criteria | Examples |
|---|---|
| Demographic | Age, location, industry |
| Behavioral | Opens, clicks, purchases |
| Engagement | Active, dormant, new |
| Lifecycle | Lead, customer, VIP |
| Preference | Content type, frequency |
| Segment | Criteria | Strategy |
|---|---|---|
| New subscribers | < 30 days | Welcome, educate |
| Engaged | Opens > 50% | Premium content |
| At-risk | No opens 60 days | Re-engagement |
| Buyers | Has purchased | Upsell, loyalty |
| VIP | High LTV | Exclusive offers |
| Element | Purpose |
|---|---|
| SPF | Authorize sending servers |
| DKIM | Verify email authenticity |
| DMARC | Prevent spoofing |
| Dedicated IP | Reputation control (high volume) |
| Practice | Frequency |
|---|---|
| Remove bounces | Automatic |
| Clean inactive | Quarterly |
| Verify new emails | On signup |
| Monitor complaints | Weekly |
| Do ✅ | Don't ❌ |
|---|---|
| Authenticate domain | Buy email lists |
| Clean list regularly | Use spam trigger words |
| Honor unsubscribes | Hide unsubscribe link |
| Balance text/images | Image-only emails |
| Test before sending | Ignore bounce rates |
| Metric | Benchmark | Formula |
|---|---|---|
| Open rate | 20-25% | Opens / Delivered × 100 |
| CTR | 2-5% | Clicks / Delivered × 100 |
| CTOR | 10-15% | Clicks / Opens × 100 |
| Conversion rate | 1-5% | Conversions / Clicks × 100 |
| Bounce rate | < 2% | Bounces / Sent × 100 |
| Unsubscribe rate | < 0.5% | Unsubs / Delivered × 100 |
| Metric | Healthy | Warning | Critical |
|---|---|---|---|
| Open rate | > 20% | 15-20% | < 15% |
| Bounce rate | < 2% | 2-5% | > 5% |
| Spam complaints | < 0.1% | 0.1-0.3% | > 0.3% |
| Unsubscribe | < 0.5% | 0.5-1% | > 1% |
| Element | Priority |
|---|---|
| Subject line | High |
| Send time | High |
| CTA button | High |
| From name | Medium |
| Preview text | Medium |
| Email length | Medium |
| Images | Low |
| Rule | Reason |
|---|---|
| Test one variable | Clear results |
| Min sample 1000 | Statistical significance |
| Run 2-4 hours | Capture behavior |
| Document results | Build knowledge base |
| Element | Best Practice |
|---|---|
| Width | 600px max |
| Font size | 16px+ body, 22px+ headers |
| CTA buttons | 44px+ height, thumb-friendly |
| Images | Alt text, max-width: 100% |
| Single column | Easy to scan |
| Consideration | Solution |
|---|---|
| Logo | Transparent PNG or dark version |
| Images | Add white border/background |
| Colors | Test contrast in both modes |
| Tool | Best For | Pricing Model |
|---|---|---|
| Mailchimp | SMB, beginners | Contact-based |
| Klaviyo | E-commerce | Contact-based |
| ConvertKit | Creators | Subscriber-based |
| ActiveCampaign | Automation | Contact-based |
| Brevo | Transactional | Email volume |
| Beehiiv | Newsletters | Subscriber-based |
Remember: Email is permission-based. Respect your subscribers, provide value, and they'll reward you with loyalty.
