social-media-skills

Social media strategy for healthcare organisations and medical professionals in East Africa — covering patient trust architecture, compliance with the Uganda Data Protection and Privacy Act 2019, content strategy for combating health misinformation, patient network engagement, and healthcare crisis communication. Invoke when the client is a hospital, clinic, health NGO, pharmaceutical company, public health department, or individual medical professional building a social media presence, developing a social media policy, or managing a reputational or clinical communication challenge.

Design and implement autonomous AI marketing agent systems using the PRAL, BDI, and OODA frameworks. Invoke when a client is ready to move beyond reactive GenAI prompting to proactive, autonomous marketing workflows, or when planning an AI-first marketing operations architecture.

Generates an operational guide and all supporting content — tool selection rationale, avatar design brief, scripts, use-case plans, and distribution protocol — for deploying AI avatar video at scale in B2B outreach, client communications, and social content production. Invoke when a client wants to use AI-generated video for personalised outreach or branded video content, when production time on talking-head video needs to be reduced, or when a scalable video communications system is being built.

Transforms AI-generated marketing drafts into brand-voiced, human-quality content by applying a structured quality-control process covering vocabulary, cultural localisation, factual accuracy, and voice consistency. Invoke immediately after any AI-assisted draft and before any client delivery — for captions, blog posts, email copy, strategy documents, and proposals.

Transform one piece of long-form content into 10 platform-ready assets using AI tools. Solves the content creation bottleneck for resource-constrained East African marketing teams. Invoke when a client needs more content output from their existing content investment.

Runs a structured pre-delivery audit of AI-generated content — copy, images, and personas — for cultural bias, Western default assumptions, and inaccurate cultural representation, with specific attention to East African and non-Western contexts. Invoke before any AI-assisted deliverable is sent to a client, whenever AI tools have generated content depicting people, communities, or cultural settings, or when an internal review flags that content feels generically "Western" or generically "African" rather than accurately localised.

Audit and prepare client data for AI marketing readiness. Produces a completed data hygiene checklist, a data mapping framework, and a 30-day remediation plan so that the client's data is clean and structured before any AI marketing tool is deployed. Invoke before any AI marketing tool deployment — this skill establishes the data quality foundation that all AI marketing activities depend on. Also invoke when a client reports inconsistent AI outputs, poor personalisation results, or chatbot errors.

Audits a client's existing data assets, designs a customer-focused minimum viable data schema, and produces a 90-day action plan to build the data infrastructure required for AI marketing. Invoke this skill when a client at Canvas Step 1 (Foundation) needs to structure their data before any AI tools can function, or when a client at Step 2–3 discovers data gaps that limit AI effectiveness. Based on Venkatesan and Lecinski (2026) The AI Marketing Canvas, 2nd edition, Stanford Business Books.

Optimise client content for AI-native search engines and LLM citation. Invoke when a client wants their brand and content to appear in ChatGPT, Perplexity, Google AI Overviews, and other generative search results, or when auditing existing content for AI-readiness.

Use when designing AI-powered marketing, sales, social media, content, analytics, personalization, social listening, or automation systems that must create measurable growth and client economic value.

AI-assisted influencer identification, vetting, and campaign design — including the strategic choice between human and virtual/CGI influencers and AI-powered fraud detection. Invoke when a client is planning an influencer campaign and needs a data-informed approach to influencer selection, when engagement fraud is suspected, or when the client is considering virtual influencers as part of a brand innovation initiative. Influencer contracts and payments are out of scope — refer to a lawyer for contractual matters.

Generates a completed AI Marketing Canvas for a client based on Venkatesan & Lecinski's five-step framework (The AI Marketing Canvas, 2nd ed., Stanford Business Books, 2026). Diagnoses the client's current step (1–5), maps AI readiness across the four customer moments (acquisition, retention, growth, advocacy), and produces a concrete 12-month roadmap. Invoke when a client wants to understand where they stand on AI adoption in marketing and what to do next — particularly useful at strategy kick-off, annual planning, or following an AI audit.

Apply predictive analytics to social media strategy and content decisions. Invoke when a client wants to move beyond vanity metrics to data-driven forecasting of audience behaviour, content performance, and campaign ROI on social media platforms. Based on Johnsen (2024) and Lamplugh (2024).

Build a client-specific RAG (Retrieval-Augmented Generation) knowledge base for accurate, on-brand AI output. Invoke when a client uses AI tools for content creation and needs consistent, factually correct outputs grounded in their brand, products, and audience.

Conducts a 41-item diagnostic to assess a client's AI marketing maturity, identify their current AI Marketing Canvas step (1–5), and produce a scored maturity profile with a prioritised action plan. Invoke this skill when a client wants to understand where they stand on AI adoption, before beginning any AI strategy, tool selection, or training investment. Based on Venkatesan and Lecinski (2026) The AI Marketing Canvas, 2nd edition, Stanford Business Books.

Uses AI as a strategic thought partner throughout marketing strategy development — not as a drafting tool, but as a challenger, option generator, and assumption tester. Invoke when developing brand strategy, campaign strategy, or social media strategy, and when the consultant needs to explore options, pressure-test logic, or generate alternatives before making recommendations. Distinct from prompt-engineering-library, which handles co-pilot drafting tasks.

Generate research-grade audience personas using AI when primary fieldwork is unavailable or too costly. Invoke when a client needs audience personas for strategy development but cannot commission primary research, or when quick validation of messaging concepts is needed.

Maps a client's marketing activities against the 2×2 AI Use Case Framework (Venkatesan & Lecinski, 2026) — Productivity/Growth × Internal/External — to identify the highest-priority AI opportunities across all four quadrants and produce a prioritised implementation shortlist with a 90-day action sequence. Invoke when a client wants to know where AI can add the most value to their marketing operations, or as the diagnostic step before building an AI-assisted workflow (see also: playbook-ai-automation-workflow).

Structured 8-factor vendor evaluation framework for AI marketing tools, based on Venkatesan & Lecinski's The AI Marketing Canvas (2nd ed., Stanford Business Books, 2026). Scores each tool against EA market accessibility, data requirements, integration compatibility, team capability, and total cost in UGX, then produces a shortlist with 30-day experiment briefs. Invoke when a client has completed the ai-readiness-diagnostic and is at Canvas Step 2 (Experimentation) and is ready to select specific AI tools for structured trials. Also invoke when a client wants to compare 2–4 named tools before purchasing or committing budget.

Design WhatsApp LLM chatbots for East African markets: conversation flows, social presence principles, trust-building, local language registers, and human escalation protocols. Invoke when a client wants to automate WhatsApp customer service, sales enquiries, or support using AI.

Captures a client's authentic brand voice and encodes it into a reusable Brand Context Block — a standardised prompt header pasted at the start of every AI session to ensure consistent, on-brand output across all content types and platforms. Invoke at the start of every new client relationship, before any AI-assisted content is produced. Update whenever the client rebrands or when voice drift is detected in AI-assisted output.

Produces a risk-free "first date" engagement offer for a prospective client — the core acquisition tool of the results-first agency model. Rather than pitching a monthly retainer upfront, the consultant proposes a short, low-commitment test campaign that generates measurable results within 7–10 days before any ongoing engagement is agreed. The skill produces: the written offer document, the verbal/written pitch script, the profit-share or flat-fee options, and the expectations sign-off document covering Results, Time, Cost, and Communication. Invoke when approaching a new prospect, when a prospect has declined a standard retainer proposal, or when building a pipeline of "hell yes" clients who enter the relationship already convinced by results rather than promises. Based on Fihn's Beyond Agency model (2025).

Generates a polished client case study in two formats — a 1-page written version and a 3-slide deck outline — from raw information the consultant provides. Invoke when a consultant needs to document and publish a client success story for use in credentials documents, proposals, the agency website, or pitches.

Generates the agency credentials document — the "who we are" document sent to prospective clients — plus a matching 8-slide deck outline for in-person presentations. Invoke when a consultant or agency needs to produce a credentials pack, capabilities document, or credentials presentation to share with a prospective client.

Define the strategic market position for a client or for the consultancy itself — covering USP development, niche definition, the 15-second pitch, mission and vision statements, and preeminence strategy. Use when a client (or the consultancy) needs to articulate what makes them different, who they serve, and why prospects should choose them over alternatives.

Helps a social media consultant position their own practice — covering niche selection, USP articulation, social proof strategy, LinkedIn thought leadership, and referral system design. This is an internal business development skill for the consultant, not a client-facing deliverable. Invoke when starting out and defining a market position, when rebranding or repositioning after experience in the market, when business development has stalled and the consultant cannot clearly articulate why a client should hire them, or when competing for clients against other agencies or freelancers.

Generates two documents: (1) a client-facing services and pricing menu with three tiers and add-on options, and (2) a consultant-only pricing rationale guide covering objection handling, tier upsell tactics, and red flags. Invoke when a consultant needs a pricing document to share with new enquiries, or when they need to prepare for a pricing conversation with a prospective client.

Generates a professional service proposal and Statement of Work (SOW) for a prospective client — ready to send or sign without major editing. Invoke when a consultant needs to respond to a client enquiry, follow up after a discovery meeting, or formalise a verbal agreement into a written proposal.

Produces a complete customer reactivation campaign for a client — a 4-part email and/or SMS sequence sent to a dormant customer list to generate immediate revenue within 48–72 hours. This is the single highest-ROI marketing activity available to most businesses: existing customers already trust the brand, require no new acquisition cost, and are statistically 5–9x more likely to buy than a cold prospect. The skill produces: the campaign strategy, all four email/SMS copy pieces, an optional referral offer embedded in the sequence, and a WhatsApp-adapted version for East African markets. Invoke when a client has an existing customer database and needs immediate revenue; when a client says "we've tried ads but they don't work"; or as the proof-of-value deliverable in a risk-free "first date" agency engagement before any retainer is agreed.

Turns a free 30-minute social media diagnostic into a business development tool — structuring the audit, framing findings to demonstrate expertise, and scripting the transition from free audit to paid engagement. Invoke when a consultant wants to offer a free audit as a lead generation technique, when preparing for a discovery meeting with a prospective client, or when converting an audit presentation into a paid proposal.

Produces the script and structure for a personalised video audit outreach message — the primary client-acquisition tool for the results- first agency model. The consultant records a 3–5 minute screen-capture video (using Loom, Screencastify, or a WhatsApp voice note) reviewing a prospect's existing digital presence, naming 2–3 specific improvements, and ending with a soft invitation to discuss a risk-free test campaign. No cold calling. No generic email. Each video is personalised to one prospect and converts at approximately 1 paying client per 10 videos sent (Fihn, 2025). Invoke when prospecting for new clients, when following up on a referral, or when building a pipeline of warm prospects before presenting the biz-dev-beyond-agency-offer skill.

Generate 15-25 targeted blog post ideas with 200-word summaries for any client website. Reads website content, assesses available information, adaptively selects from 20 ideation methods, and conducts a guided interview. Each idea includes a narrative brief + structured specs. Use when the user says "generate blog ideas", "what should I blog about", "blog topic ideas", "content ideas", or wants to populate docs/blogs/topics.md.

Write a complete, publication-ready blog post from a content brief. Produces the full article text with SEO title, meta description, body with H2/H3 structure, and a closing CTA. Use when the user says "write a blog post", "write a blog article", "write about [topic]", or provides a content brief and wants a finished article. Output is a standalone markdown document — no web page building, no image pipelines.

Writes social media captions for any platform from a brief. Generates 3 variations — short, medium, and long — with a hashtag set for each. Invoke when the user says "write a caption", "write captions for", "I need post copy for", "draft some caption options", or when a content brief is provided and the user needs caption text. Also invoke when working through a content calendar and post copy is needed for specific items.

Generates 30 fresh content ideas for a client, structured as a table with platform, content type, pillar, and a 2-sentence brief for each idea. Run quarterly as a content bank refresh. Invoke when the user says "give me content ideas", "I need post ideas", "generate content ideas for", "fill the content calendar", or when a quarterly content bank refresh is due. Output includes 30 idea entries plus 5 evergreen series formats.

Produces a complete long-form content asset — either a whitepaper (research-led, evidence-based) or an eBook (practical guide, how-to) — for a client operating in Uganda or East Africa. Invoke this skill when a client needs a 2,000–5,000 word PDF-ready document for lead generation, thought leadership, donor reporting, investor communications, or conference distribution. Triggers: "write a whitepaper", "create an eBook", "lead magnet document", "thought leadership report", "donor report", "investor document", "long-form content asset".

Write the complete copy for a client brochure — covering structure, headlines, benefits positioning, proof elements, and calls to action. Use when a client needs a printed or digital brochure for sales meetings, trade shows, direct mail inserts, or website downloads.

Write complete direct mail letters, postcard campaigns, and email campaigns for clients — covering offer design, list strategy, copy structure, and testing methodology. Use when a client wants to reach a known or purchased audience with a targeted, measurable written offer via post or email.

Design direct-response funnels and long-form social/email/WhatsApp sales copy using Brunson's DotComSecrets Ignite framework (Secret Formula, Value Ladder, 3 traffic types, 7 phases of a lead, Star-Story-Solution script, Perfect Webinar close) and Kennedy's sales letter sequencing, 5-proposition stack, and takeaway selling. Use when a social campaign must not just build awareness but actually close sales — info products, coaching, masterminds, high-ticket services, memberships, events, and webinar-driven offers.

Writes email marketing copy — newsletters, promotional emails, welcome sequence emails, and reactivation emails. Invoke when the user says "write an email", "write a newsletter", "write a welcome email", "write a promotional email", "write a reactivation email", or provides an email copy brief. Also invoke when a client's email marketing strategy (from 07-email-marketing-strategy) moves into execution and copy is needed. Output is complete, send-ready email copy — not a structural outline.