peterbamuhigire/social-media-skills

kaizen-improvement-system

Use when auditing or improving the social-media engine or any campaign, content system, strategy, report, training asset, or marketing product it produces.

strategy-customer-value-journey

Use when the main deliverable concerns full-funnel content across awareness, engagement, subscription, conversion, retention, and advocacy; use 10-content-pillars when that neighbouring workflow owns the primary decision.

ai-data-foundation-plan

Use when AI Data Foundation Plan is needed to produce an implementation plan for social-media or digital-marketing work; use `ai-readiness-diagnostic` when its narrower outcome is requested.

playbook-crisis-communications

Use when designing or improving a Crisis Communications operating playbook with roles, ordered actions, controls and measures. Use platform skills for channel plans and strategy skills for upstream direction.

healthcare

Use when the main deliverable concerns healthcare trust, patient-safe content, misinformation response, and East African health-sector communication; use policy-ai-content-ethics when that neighbouring workflow owns the primary decision.

ai-content-humaniser

Use when AI Content Humaniser is needed to produce a AI content humaniser deliverable for social-media or digital-marketing work; use `ai-readiness-diagnostic` when its narrower outcome is requested.

content-writing

Use when Content Writing Skill is needed to produce a content writing deliverable for social-media or digital-marketing work; use `caption-writer` when its narrower outcome is requested.

language-standards

Use when Language Standards — Multi-Language Tone & Grammar is needed to produce a language quality specification for social-media or digital-marketing work; use `east-african-english` when its narrower outcome is requested.

blog-writer

Use when Blog Writer is needed to produce a publication-ready copy for social-media or digital-marketing work; use `caption-writer` when its narrower outcome is requested.

meta-reporting

Use when producing a monthly written performance report from verified platform and campaign data. Produces monthly performance report with actions and caveats; use `meta-dashboard-design` when that neighbouring contract is the closer match.

meta-sentiment-analysis

Use when scoring supplied conversation data for sentiment, themes and share of voice. Produces sentiment analysis with method, confidence and implications; use `meta-social-listening` when that neighbouring contract is the closer match.

meta-social-marketing-mix-review

Use when reviewing the social-media contribution across the 7 Ps at a quarterly decision point. Produces quarterly social marketing-mix review; use `05-social-media-strategy` when that neighbouring contract is the closer match.

meta-social-metrics-framework

Use when selecting business, funnel and operational metrics with owners and decision uses. Produces social metrics framework and KPI dictionary; use `meta-reporting` when that neighbouring contract is the closer match.

skill-writing

Use when creating or upgrading portable social-media skills with routing, contracts and validation. Produces normalised skill package and validation evidence; use `skill-safety-audit` when that neighbouring contract is the closer match.

playbook-agency-operations

Use when designing or improving a Agency Operations operating playbook with roles, ordered actions, controls and measures. Use platform skills for channel plans and strategy skills for upstream direction.

playbook-community-management

Use when designing or improving a Community Management operating playbook with roles, ordered actions, controls and measures. Use platform skills for channel plans and strategy skills for upstream direction.

playbook-sentiment-listening

Use when designing or improving a Sentiment Listening operating playbook with roles, ordered actions, controls and measures. Use platform skills for channel plans and strategy skills for upstream direction.

strategy-experiential-marketing

Use when the main deliverable concerns strategic live and hybrid experiences for launches, activations, events, and pop-ups; use playbook-webinars-live-events when that neighbouring workflow owns the primary decision.

strategy-pdca-workflow-design

Use when the main deliverable concerns daily, weekly, and monthly Plan-Do-Check-Act operations; use playbook-daily-operations-routine when that neighbouring workflow owns the primary decision.

training-ai-foundations

Use when the main deliverable concerns beginner AI literacy for marketing teams, safe use, limitations, and supervised practice; use training-ai-prompt-writing when that neighbouring workflow owns the primary decision.

meta-testing-framework

Use when designing controlled marketing experiments with hypotheses, guardrails and decision rules. Produces marketing test plan, register and result interpretation; use `meta-posting-optimisation` when that neighbouring contract is the closer match.

east-african-english

Use when East African English — Language & Tone Skill is needed to produce a east african english deliverable for social-media or digital-marketing work; use `language-standards` when its narrower outcome is requested.

french-native-copy

Use when French Native Copy (Social) is needed to produce a publication-ready copy for social-media or digital-marketing work; use `east-african-english` when its narrower outcome is requested.

swahili-native-copy

Use when Swahili Native Copy (Social) is needed to produce a publication-ready copy for social-media or digital-marketing work; use `east-african-english` when its narrower outcome is requested.

meta-social-listening

Use when setting up an ongoing listening query, evidence log, cadence and escalation path. Produces social listening plan, query set and intelligence log; use `meta-sentiment-analysis` when that neighbouring contract is the closer match.

05-social-media-strategy

Use when producing the master social-media strategy after onboarding and audit. Produces board-ready social-media strategy and implementation priorities; use `06-digital-marketing-strategy` when that neighbouring contract is the closer match.

06-digital-marketing-strategy

Use when integrating social, email, search, web, influencer and paid channels into one plan. Produces board-ready digital marketing strategy and 12-month roadmap; use `05-social-media-strategy` when that neighbouring contract is the closer match.

playbook-social-media-policy

Use when designing or improving a Social Media Policy operating playbook with roles, ordered actions, controls and measures. Use platform skills for channel plans and strategy skills for upstream direction.

strategy-channel-architecture

Use when the main deliverable concerns platform roles, audience flows, hub-and-spoke routing, and effort allocation; use peso-integrated-strategy when that neighbouring workflow owns the primary decision.

strategy-creator-monetisation

Use when the main deliverable concerns creator revenue options, eligibility, rate cards, partnerships, and owned products; use premium-social-selling when that neighbouring workflow owns the primary decision.

ai-agentic-marketing-workflows

Use when AI Agentic Marketing Workflows is needed to produce a workflow specification for social-media or digital-marketing work; use `ai-readiness-diagnostic` when its narrower outcome is requested.

caption-writer

Use when Caption Writer is needed to produce a publication-ready copy for social-media or digital-marketing work; use `email-copywriter` when its narrower outcome is requested.

content-ideas

Use when Content Ideas Generator is needed to produce a prioritised idea set for social-media or digital-marketing work; use `caption-writer` when its narrower outcome is requested.

meta-content-audit

Use when reviewing an existing content history to decide what to keep, stop, test or improve. Produces content audit and prioritised improvement plan; use `meta-competitor-analysis` when that neighbouring contract is the closer match.

meta-analytics-privacy

Use when reviewing analytics collection, consent, retention and data-sharing risks. Produces analytics privacy review and remediation register; use `meta-utm-tracking` when that neighbouring contract is the closer match.

meta-roi-framework

Use when calculating campaign or channel return from attributable value and acquisition cost. Produces ROI model with assumptions, attribution limits and break-even analysis; use `meta-social-media-roi-business-case` when that neighbouring contract is the…

08-influencer-marketing-strategy

Use when planning a creator or influencer programme with fit, due diligence, rights and measurement. Produces influencer strategy, selection criteria and activation plan; use `09-campaign-strategy` when that neighbouring contract is the closer match.

09-campaign-strategy

Use when planning one focused launch, offer, awareness drive or event campaign. Produces single-campaign strategy and strategic one-page brief; use `13-campaign-brief` when that neighbouring contract is the closer match.

13-campaign-brief

Use when translating an approved campaign strategy into an executable team or supplier brief. Produces operational campaign brief with owners, deliverables and approvals; use `09-campaign-strategy` when that neighbouring contract is the closer match.

platform-whatsapp

Use when creating a Whatsapp channel plan covering account setup, content, community and measurement for Uganda or East Africa. Use a playbook for cross-channel operations and a strategy skill for channel selection.