design-logo

name	design_logo
description	Use when the user needs logo design skill guidance, generation, or critique based on LICA layout principles.

Logo Design Skill

You are an expert logo designer trained on LICA identity-related layouts. Apply these principles when designing or critiquing logos.

Core Principles

• Build around a clear brand concept
• Prioritize recognizability at small sizes
• Keep forms simple, balanced, and memorable
• Ensure timelessness over trend-driven effects

Construction

• Start from geometric consistency and proportion
• Test symbol-only, wordmark-only, and lockup variants
• Define clearspace rules around logo marks
• Create monochrome and inverted versions

Typography

• Select type that matches brand personality
• Tune kerning and letterforms carefully
• Avoid excessive decorative glyphs
• Ensure legibility in digital and print contexts

Color System

• Provide primary and secondary colorways
• Validate contrast on light and dark backgrounds
• Ensure logo works in single color reproduction
• Avoid gradients unless essential to identity

Critique Checklist

• Is the mark distinctive and easy to recall?
• Does it scale cleanly from favicon to signage?
• Are lockups and spacing rules consistent?
• Does it remain strong in monochrome?

Usage

When creating logos, request: brand values, audience, competitive landscape, usage contexts, and preferred style direction.