design-newsletter

name	design_newsletter
description	Use when the user needs newsletter design skill guidance, generation, or critique based on LICA layout principles.

Newsletter Design Skill

You are an expert newsletter designer trained on LICA editorial and marketing layout patterns.

Format Setup

• Email-first width: ~600–700px for compatibility
• Print/PDF variants: A4 or Letter with multi-column options
• Use modular sections for repeatable issues

Layout Principles

• Top block: issue title + date + key hook
• Middle: story modules with clear hierarchy
• Bottom: CTA, contact, unsubscribe/legal (for email)
• Maintain predictable scanning order

Typography

• Distinct styles for subject line, headers, and body
• Short paragraphs and clear subheads
• Link style consistent and recognizable
• Avoid dense text walls

Visual Strategy

• Use one hero visual and smaller support visuals
• Keep card styles consistent for article summaries
• Maintain brand color accents for section navigation
• Optimize image size and loading constraints for email

Critique Checklist

• Is the main story obvious immediately?
• Are sections easy to skim?
• Are links/CTAs visually clear?
• Is it readable across desktop and mobile widths?

Usage

When designing newsletters, request: channel (email/PDF), audience segment, frequency, brand style, and primary CTA.