| name | outlier-hunter |
| description | Find outlier videos (3x+ above channel average) across niches. Extract the FORMAT, not the topic. Adapt with your brand voice. MrBeast's 'copy with taste' method. Use when hunting for video ideas. |
| argument-hint | [your niche, or specific channels/topics to analyze] |
Outlier Hunter — "Copy With Taste"
Hunt outliers for: $ARGUMENTS
Research-First Protocol
Do not guess when a recommendation depends on current market reality. If the user asks about a specific niche, channel, competitor, or trend, collect evidence first.
Minimum useful research set:
- Top 10 current videos/channels in the niche or adjacent niche
- Outlier multiple vs each channel's recent average
- Packaging patterns: title structure, thumbnail elements, first 5 seconds when available
- Trend signal: search interest, platform momentum, or recurring audience questions
- Budget/ROI reality: what the format costs and whether the upside can justify it
If public data is weak, ask for the creator's last 3 videos with CTR, AVD, retention at 30 seconds, and net subscribers. Without those numbers, label assumptions clearly.
The Method (MrBeast)
"Don't copy and paste. Copy with taste."
"There's only one time you should aim for originality: when you're adapting winning formats to your unique brand."
Step 1: Find Outliers
An outlier video gets 3x+ above the channel's average views. These are format signals, not topic signals.
Where to Look
- Your direct niche — channels covering similar topics
- Adjacent niches — similar audience, different topic
- Completely different niches — same format, different everything
- Trending/breakout — new channels that blew up with one video
What to Measure
For each channel you study:
- Calculate average views per video (last 20 videos)
- Flag any video at 3x+ that average
- Note: exclude outliers caused by external events (news mentions, algorithm bugs)
Study Cadence (Jake Thomas)
- Study outlier videos across 5 industries weekly
- Spend 4 hours/week studying YouTube across niches (Paddy Galloway)
- After 50 of your own uploads: analyze YOUR top 5 and bottom 5
Step 2: Extract the Format
For each outlier, deconstruct:
Packaging
- Title structure: What pattern does the title follow? (Number? Question? Claim? Comparison?)
- Thumbnail elements: What's in the thumbnail? (Face? Object? Text? Contrast?)
- Title-thumbnail relationship: How do they complement each other?
Content Structure
- Hook (first 30 seconds): What did they open with?
- Pacing: How are segments structured? Fast/slow/narrative?
- Stakes: What keeps you watching? What's the tension?
- Payoff: How does it end? Satisfying? Cliffhanger?
The Format (the extractable pattern)
- Strip away the specific topic
- What's the underlying STRUCTURE?
- Example: "Person tries [extreme thing] for [time period] and documents results" — works for any niche
- Example: "[Tool A] vs [Tool B]: I tested both for [X] days" — works for any category
- Translate expensive formats down to the creator's budget: keep the core tension, reduce the spend.
Step 3: Adapt to Your Brand
Take the format and apply:
- Your niche topic
- Your voice and tone
- Your unique angle (expertise, experience, contrarian take)
- Your audience's specific pain points
Quality Check
- Does this feel authentic to your brand? (MrBeast: if it doesn't excite you, kill it)
- Can you deliver more value than the original? (expertise advantage)
- Is the packaging naturally different because of your angle?
Step 4: Validate Before Filming
Run through these checks:
Roberto Blake Stats for Context
- 88% of YouTube videos never reach 1,000 views
- You're competing with the top 5 in YOUR niche, not all of YouTube
- Educational content gets 80% of views 6+ months post-upload
- Fewer than 0.05% of channels reach 1M subscribers
Output Format
## Outlier Analysis: [Niche/Topic]
### Channels Analyzed
| Channel | Avg Views | Subscribers | Niche |
|---------|-----------|-------------|-------|
| [name] | [avg] | [subs] | [niche] |
### Outlier Videos Found
| Video | Channel | Views | Channel Avg | Multiple | Why It Hit |
|-------|---------|-------|-------------|----------|-----------|
| [title] | [channel] | [views] | [avg] | [X]x | [reason] |
### Formats Extracted
1. **[Format Name]**: [description of the pattern]
- Proven by: [which outliers]
- Your adaptation: "[your title idea using this format]"
- Why it fits your brand: [reason]
2. **[Format Name]**: [description]
[same structure]
### Top 3 Adaptations (Ready to Film)
**#1: "[Your Title]"**
- Format source: [which outlier inspired this]
- Your unique angle: [what makes yours different]
- Thumbnail direction: [what the thumbnail shows]
- Estimated ceiling: [views potential based on format performance]
- Excitement check: [honest gut feeling]
[Repeat for #2 and #3]
