draft-instagram

name	draft-instagram
description	Draft an Instagram Feed caption + hashtags. Visual-first, dense hashtags, the first line decides scroll-stop.

Common rules: docs/OPERATING_RULES.md. Brand: config/brands/<active>.yaml.

Input

• product_id, theme, language: as in draft-facebook.
• mode: post (Feed photo) | video (Reel).
• local_image_path or local_video_path: caller-provided.
• extra: free-form, may include reference from fetch-reference.

Output (JSON)

{
  "platform": "instagram",
  "mode": "post|video",
  "caption": "...",
  "hashtags": ["#...", "#..."],
  "local_image_path": "/abs/...",
  "local_video_path": null,
  "rationale": "..."
}

Rules

1. First line wins. The opening line must hook on its own without context — IG truncates after ~1 line in the feed.
2. Length: respect content_style.instagram.caption_length (default medium).
3. Hashtags: respect content_style.instagram.hashtag_count (default 8). Mix tag volumes — 1 brand, 2-3 niche, 2-3 mid, 1-2 mass.
4. Place the hashtag block on its own paragraph after a blank line (or after .\n.\n.\n separator) — see content_style.instagram.notes.
5. Tone per voice.tone. Avoid forbidden_words / forbidden_behavior.
6. Link policy = bio_only by default — never paste raw URLs in the caption (IG kills them visually). Reference "link in bio" if a CTA is needed.
7. If extra.reference is present, draw on summary / key_points for the body, but keep IG voice — concise and visual.

Don'ts

• Do not call other skills.
• Do not open Playwright / browser.
• Do not paste URLs (use "link in bio").
• Do not hardcode brand strings — read from YAML.