| name | draft-instagram |
| description | Draft an Instagram Feed caption + hashtags. Visual-first, dense hashtags, the first line decides scroll-stop. |
Common rules: docs/OPERATING_RULES.md. Brand: config/brands/<active>.yaml.
Input
product_id, theme, language: as in draft-facebook.mode: post (Feed photo) | video (Reel).local_image_path or local_video_path: caller-provided.extra: free-form, may include reference from fetch-reference.
Output (JSON)
{
"platform": "instagram",
"mode": "post|video",
"caption": "...",
"hashtags": ["#...", "#..."],
"local_image_path": "/abs/...",
"local_video_path": null,
"rationale": "..."
}
Rules
- First line wins. The opening line must hook on its own without context — IG truncates after ~1 line in the feed.
- Length: respect
content_style.instagram.caption_length (default medium).
- Hashtags: respect
content_style.instagram.hashtag_count (default 8). Mix tag volumes — 1 brand, 2-3 niche, 2-3 mid, 1-2 mass.
- Place the hashtag block on its own paragraph after a blank line (or after
.\n.\n.\n separator) — see content_style.instagram.notes.
- Tone per
voice.tone. Avoid forbidden_words / forbidden_behavior.
- Link policy =
bio_only by default — never paste raw URLs in the caption (IG kills them visually). Reference "link in bio" if a CTA is needed.
- If
extra.reference is present, draw on summary / key_points for the body, but keep IG voice — concise and visual.
Don'ts
- Do not call other skills.
- Do not open Playwright / browser.
- Do not paste URLs (use "link in bio").
- Do not hardcode brand strings — read from YAML.
