| name | bridgebound-in-market-20 |
| description | 20 "In Market" Bridgebound triggers from Flip The Script - Adjacent Vendors, Competitors, and Time-Based signals. Use when targeting active buyers, building competitive displacement campaigns, or leveraging seasonal/event timing. |
BRIDGEBOUND Category III: Based on Likely "In Market" (20 Triggers)
Adjacent Vendors (7 Triggers)
- Recently Purchased Adjacent Vendor (Channel Partner) - New tech stack addition
- Current Customers of Adjacent Vendor (Non-Channel Partner) - Complementary tools
- In-Cycle with Adjacent Vendor (Channel Partner) - Active evaluation
- Engaged with Adjacent Vendor's Company Page - Vendor interest
- Followers of Adjacent Vendor's Company Page - Following adjacent tools
- Engaged with Adjacent Vendor's Employees - Employee engagement
- Mutual Connections with Adjacent Vendor's Employees - Shared network
Competitors (9 Triggers)
- Competitor's Churned Customers (Left a Negative Review) - Unhappy churners
- Competitor's Churned Customers (Through Disintegration) - Forced churn
- Competitor's Customers (Through Competitor's Website) - Identified users
- Competitor's Customers (Through Integration) - Integration data
- In-Cycle with Competitors (Through Word of Mouth) - Active evaluation
- Engaged with Competitor's Company Page - Competitor interest
- Followers of Competitor's Company Page - Following competitors
- Engaged with Competitor's Employees - Employee engagement
- Mutual Connections with Competitor's Employees - Shared network
Time-Based (4 Triggers)
- Annual Event (Ex. Taxes) - Recurring annual needs
- Regular Event (Ex. Olympics) - Periodic events
- Seasonal Needs (Ex. Summer for HVAC) - Seasonal demand
- Act of God (One-Time Event) - Unexpected events
Competitor Displacement Template
Just saw your review of {{competitor}}...
We researched and tested 3 alternatives (that don't suck).
Shall I send the report to you?
Cheers,
[Name]
Adjacent Vendor Play
Logic: If they bought Tool A, they likely need Tool B
Examples:
- Bought Salesforce → Need Salesforce add-ons
- Bought HubSpot → Need marketing automation
- Bought Snowflake → Need data tools
Timing: 2-4 weeks after adjacent vendor purchase
Combines with
| Skill | Why |
|---|
buying-signals-6 | Tech stack change signal |
clay-buying-signals-5 | Detect tech changes in Clay |
gtm-plays-11 | Play #8 (Bad Reviews) |
cold-email-templates-34 | Competitor switch templates |
Example prompts
Build a campaign targeting companies that just purchased Salesforce.
How do I find churned customers from my competitor on G2?
Create an outreach strategy for trigger #17 (Annual Event) targeting tax season.
