| name | product-listing-optimizer |
| description | Optimizes e-commerce product listings with titles, bullet points, descriptions, backend keywords, and images for Amazon, Shopify, and other platforms. Use to increase conversions. |
| allowed-tools | Read Write Glob |
| metadata | {"author":"matthewhitcham","version":"1.0"} |
Product Listing Optimizer
When to Use This Skill
Use this skill when you need to:
- Optimize an existing product listing for higher conversion rates
- Write a new product listing from scratch for Amazon, Shopify, Etsy, or other platforms
- Improve SEO and discoverability of product pages
- Audit a product listing against platform best practices
DO NOT use this skill for product photography, advertising campaigns, or store-wide SEO strategy. This is for individual product listing copy and optimization.
Core Principle
A PRODUCT LISTING MUST ANSWER EVERY QUESTION A BUYER HAS BEFORE THEY CLICK "ADD TO CART" — MISSING INFORMATION KILLS CONVERSIONS.
Phase 1: Brief
Required Inputs
| Input | What to Ask | Default |
|---|
| Product | "What product are you listing?" | Must be provided |
| Platform | "Where is it listed? (Amazon, Shopify, Etsy, Walmart, other)" | Amazon |
| Target keywords | "What search terms should this product rank for?" | Will research |
| Current listing | "Share the existing listing URL or copy." | Starting fresh |
| Unique selling points | "What makes this product different from competitors?" | Must be provided |
| Target buyer | "Who is your ideal buyer? What problem does this solve for them?" | Must be provided |
| Price point | "What is the selling price?" | Must be provided |
GATE: Confirm brief before optimizing.
Phase 2: Audit (if existing listing)
Listing Scorecard
Evaluate the current listing on:
- Title optimization — keywords, character count, readability (score 1-10)
- Bullet points — benefit-driven, scannable, complete info (score 1-10)
- Description — compelling, keyword-rich, answers objections (score 1-10)
- Images — main image quality, lifestyle images, infographics (score 1-10)
- Backend keywords — search terms coverage, no duplication (score 1-10)
For new listings, skip to Phase 3.
GATE: Present the audit scorecard and confirm optimization priorities.
Phase 3: Optimize
Platform-Specific Rules
Amazon:
- Title: 150-200 characters, primary keyword first, Brand + Product + Key Feature + Size/Variant
- Bullets: 5 bullets, start each with a CAPITALIZED benefit phrase, 200 characters max each
- Description: Use A+ Content if Brand Registered, otherwise 2,000 character description
- Backend keywords: 250 bytes max, no punctuation, no repeated words from title
Shopify:
- Title: Clear and descriptive, 70 characters max for SEO
- Description: HTML-formatted with headers, benefits, specs, and lifestyle context
- Meta description: 155 characters with primary keyword
- Tags: 10-15 relevant tags for internal search and collections
Deliverables
1. Optimized Product Title
- Primary keyword integrated naturally
- Key differentiators visible
- Platform character limits respected
2. Bullet Points / Key Features
- 5 benefit-driven bullets (Amazon) or feature list (Shopify)
- Each bullet: benefit statement → supporting feature → specific detail
- Address top buyer concerns and objections
3. Product Description
- Opening paragraph: emotional hook connecting to buyer's problem
- Middle: features with benefits, specifications, use cases
- Close: confidence builder (warranty, guarantee, quality assurance)
4. Backend Keywords / SEO Tags
- Keyword list not already in the title or bullets
- Long-tail variations and misspellings (Amazon)
- Meta title and meta description (Shopify)
5. Image Recommendations
- Main image requirements per platform
- Suggested lifestyle and infographic images
- Alt text for each image slot
Phase 4: Polish
Conversion Checklist
Performance Monitoring
Track weekly for 30 days post-optimization:
- Impressions, clicks, conversion rate
- Keyword ranking changes
- Review sentiment for new information-related complaints
Example 1: Amazon Product Listing (Kitchen Gadget)
Title: "ProChop Vegetable Dicer — 12-in-1 Food Chopper with 8 Blades, Catch Container, and Non-Slip Base — Dishwasher Safe Kitchen Prep Tool for Onions, Tomatoes, Potatoes"
Bullet 1: "CUTS PREP TIME BY 70% — Dice, slice, and chop vegetables in seconds instead of minutes with 8 interchangeable stainless steel blades."
Example 2: Shopify Product Listing (Digital Course)
Title: "The Freelancer's Pricing Masterclass"
Description opening: "Stop undercharging and start earning what you're worth. This self-paced course gives you the exact frameworks, scripts, and calculators 2,000+ freelancers have used to raise their rates by an average of 40%."
Anti-Patterns
- Keyword stuffing — unreadable titles crammed with keywords hurt conversion. Write for humans first, algorithms second.
- Feature-only bullets — "Made of stainless steel" is a feature. "Never rusts or stains — looks brand new for years" is a benefit. Lead with benefits.
- Missing specifications — "Will this fit my XYZ?" If the listing does not answer, the buyer leaves. Include every relevant spec.
- Ignoring mobile — 70%+ of Amazon shoppers browse on mobile. Only the title and first 3 bullets are visible without scrolling.
- Copy-paste from manufacturer — generic manufacturer descriptions do not sell. Rewrite with your buyer's language and concerns.
Recovery
- No keyword data: Use Amazon search autocomplete, Etsy search suggestions, or Google Keyword Planner for free keyword research.
- Product has no clear differentiator: Focus on the buying experience — warranty, customer support, fast shipping, or bundled extras.
- Listing conversion is low despite optimization: Problem may be price, images, or reviews, not copy. Diagnose which element is the bottleneck.
- Platform rejected the listing: Review platform-specific content policies. Common issues: prohibited claims, restricted keywords, or formatting violations.
