product-listing-optimizer

name	product-listing-optimizer
description	Optimizes e-commerce product listings with titles, bullet points, descriptions, backend keywords, and images for Amazon, Shopify, and other platforms. Use to increase conversions.
allowed-tools	Read Write Glob
metadata	{"author":"matthewhitcham","version":"1.0"}

Product Listing Optimizer

When to Use This Skill

Use this skill when you need to:

• Optimize an existing product listing for higher conversion rates
• Write a new product listing from scratch for Amazon, Shopify, Etsy, or other platforms
• Improve SEO and discoverability of product pages
• Audit a product listing against platform best practices

DO NOT use this skill for product photography, advertising campaigns, or store-wide SEO strategy. This is for individual product listing copy and optimization.

---

Core Principle

A PRODUCT LISTING MUST ANSWER EVERY QUESTION A BUYER HAS BEFORE THEY CLICK "ADD TO CART" — MISSING INFORMATION KILLS CONVERSIONS.

---

Phase 1: Brief

Required Inputs

Input	What to Ask	Default
Product	"What product are you listing?"	Must be provided
Platform	"Where is it listed? (Amazon, Shopify, Etsy, Walmart, other)"	Amazon
Target keywords	"What search terms should this product rank for?"	Will research
Current listing	"Share the existing listing URL or copy."	Starting fresh
Unique selling points	"What makes this product different from competitors?"	Must be provided
Target buyer	"Who is your ideal buyer? What problem does this solve for them?"	Must be provided
Price point	"What is the selling price?"	Must be provided

GATE: Confirm brief before optimizing.

---

Phase 2: Audit (if existing listing)

Listing Scorecard

Evaluate the current listing on:

• Title optimization — keywords, character count, readability (score 1-10)
• Bullet points — benefit-driven, scannable, complete info (score 1-10)
• Description — compelling, keyword-rich, answers objections (score 1-10)
• Images — main image quality, lifestyle images, infographics (score 1-10)
• Backend keywords — search terms coverage, no duplication (score 1-10)

For new listings, skip to Phase 3.

GATE: Present the audit scorecard and confirm optimization priorities.

---

Phase 3: Optimize

Platform-Specific Rules

Amazon:

• Title: 150-200 characters, primary keyword first, Brand + Product + Key Feature + Size/Variant
• Bullets: 5 bullets, start each with a CAPITALIZED benefit phrase, 200 characters max each
• Description: Use A+ Content if Brand Registered, otherwise 2,000 character description
• Backend keywords: 250 bytes max, no punctuation, no repeated words from title

Shopify:

• Title: Clear and descriptive, 70 characters max for SEO
• Description: HTML-formatted with headers, benefits, specs, and lifestyle context
• Meta description: 155 characters with primary keyword
• Tags: 10-15 relevant tags for internal search and collections

Deliverables

1. Optimized Product Title

• Primary keyword integrated naturally
• Key differentiators visible
• Platform character limits respected

2. Bullet Points / Key Features

• 5 benefit-driven bullets (Amazon) or feature list (Shopify)
• Each bullet: benefit statement → supporting feature → specific detail
• Address top buyer concerns and objections

3. Product Description

• Opening paragraph: emotional hook connecting to buyer's problem
• Middle: features with benefits, specifications, use cases
• Close: confidence builder (warranty, guarantee, quality assurance)

4. Backend Keywords / SEO Tags

• Keyword list not already in the title or bullets
• Long-tail variations and misspellings (Amazon)
• Meta title and meta description (Shopify)

5. Image Recommendations

• Main image requirements per platform
• Suggested lifestyle and infographic images
• Alt text for each image slot

---

Phase 4: Polish

Conversion Checklist

• Title includes primary keyword
• All 5 bullet points are benefit-first
• Description addresses at least 3 common objections
• Specs are complete (dimensions, weight, materials, compatibility)
• Social proof referenced (reviews, awards, certifications)
• Call to action present in description
• Backend keywords have no overlap with visible copy
• Mobile preview checked (how does it look on phone?)

Performance Monitoring

Track weekly for 30 days post-optimization:

• Impressions, clicks, conversion rate
• Keyword ranking changes
• Review sentiment for new information-related complaints

---

Example 1: Amazon Product Listing (Kitchen Gadget)

Title: "ProChop Vegetable Dicer — 12-in-1 Food Chopper with 8 Blades, Catch Container, and Non-Slip Base — Dishwasher Safe Kitchen Prep Tool for Onions, Tomatoes, Potatoes" Bullet 1: "CUTS PREP TIME BY 70% — Dice, slice, and chop vegetables in seconds instead of minutes with 8 interchangeable stainless steel blades."

Example 2: Shopify Product Listing (Digital Course)

Title: "The Freelancer's Pricing Masterclass" Description opening: "Stop undercharging and start earning what you're worth. This self-paced course gives you the exact frameworks, scripts, and calculators 2,000+ freelancers have used to raise their rates by an average of 40%."

---

Anti-Patterns

• Keyword stuffing — unreadable titles crammed with keywords hurt conversion. Write for humans first, algorithms second.
• Feature-only bullets — "Made of stainless steel" is a feature. "Never rusts or stains — looks brand new for years" is a benefit. Lead with benefits.
• Missing specifications — "Will this fit my XYZ?" If the listing does not answer, the buyer leaves. Include every relevant spec.
• Ignoring mobile — 70%+ of Amazon shoppers browse on mobile. Only the title and first 3 bullets are visible without scrolling.
• Copy-paste from manufacturer — generic manufacturer descriptions do not sell. Rewrite with your buyer's language and concerns.

---

Recovery

• No keyword data: Use Amazon search autocomplete, Etsy search suggestions, or Google Keyword Planner for free keyword research.
• Product has no clear differentiator: Focus on the buying experience — warranty, customer support, fast shipping, or bundled extras.
• Listing conversion is low despite optimization: Problem may be price, images, or reviews, not copy. Diagnose which element is the bottleneck.
• Platform rejected the listing: Review platform-specific content policies. Common issues: prohibited claims, restricted keywords, or formatting violations.