| name | skyyrose-social-social-media-audit |
| description | Runs a structured social media audit of SkyyRose's active platform presence — scoring profile optimization, content quality, consistency, engagement, and growth signals — then delivers a prioritized 30-day action plan. |
| allowed-tools | Read Write Edit Glob |
SkyyRose Social — Social Media Audit
When to Use This Skill
- Evaluating SkyyRose's current Instagram, TikTok, Pinterest, or X presence before a strategy refresh
- Diagnosing why content effort isn't translating to skyyrose.co traffic or sales
- Getting a structured scorecard with ratings before a collection campaign
- Identifying profile optimization gaps before a major drop
- Preparing a quarterly social media report for the brand
DO NOT use this skill for:
- Creating new social content (use
skyyrose-social-social-media-calendar, skyyrose-social-instagram-carousel)
- Running competitor analysis without auditing SkyyRose's own accounts first
- Analyzing paid ad performance — this audit covers organic presence only
- Accessing live platform analytics via API — this audit is based on user-reported data and publicly observable profile state
Brand Canon (non-negotiable)
- Tagline is verbatim:
Luxury Grows from Concrete. Present in bio, pinned posts, or profile highlights? Note it in the audit. Missing = gap.
- Collection voice discipline: Audit whether collection-specific content uses the correct register. Black Rose = armor. Love Hurts = bloodline. Signature = the standard. Mixed attribution = flagged finding.
- The Five visual references: Audit whether visual direction aligns with Kith · Oaklandish · Culture Kings · Fear of God · Palm Angels. European luxury-house aesthetic in active content = flagged finding.
- Product naming: Are products named by name ("BLACK Rose Crewneck") or by SKU ("br-001") in public posts? SKU-first = customer-facing bug.
- No urgency manipulation: Any countdown timers, "🔥 DON'T MISS OUT" copy, or artificial scarcity in active posts = flagged finding.
Full canon: ../skyyrose-content-engine/brand-guardrails.md
SkyyRose Platform Benchmarks
| Platform | Healthy Frequency | Good Engagement Rate | Primary Format | Audience |
|---|
| Instagram | 4-5 feed + 3 Reels/week + daily Stories | 2-4% on feed, 3-5% on Reels | Reels, Carousels, Stories | Luxury streetwear 18-35, Black consumers |
| TikTok | 1-2x/day | 3-6% on videos | Short-form 15-30s | Streetwear discovery, 16-30 |
| Pinterest | 5-10 pins/day | 0.2-0.5% click-through | Product pins, lifestyle | Purchase-intent fashion search |
| X / Twitter | 1-2x/day | 0.5-1.5% per tweet | Text + image, threads | Founder voice, drop announcements |
Step 1: Understand
Confirm these inputs before auditing:
- Active platforms — which platforms have posted in the last 30 days?
- Current goal — brand awareness, direct sales to skyyrose.co, community building, or active collection launch?
- Posting frequency — how often per platform in the past 30 days?
- Self-assessment — what does the founder or team think is working? What feels stuck?
- Recent drops — any collection launches or pre-orders in the past 60 days that content should have supported?
Platform Checklist — confirm which are active:
| Platform | Active? | Handle / URL |
|-----------|---------|-------------|
| Instagram | | @skyyroseco |
| TikTok | | |
| Pinterest | | |
| X/Twitter | | |
| YouTube | | |
GATE: Do not proceed to Step 2 without at least one confirmed active platform and a stated or inferred goal.
Step 2: Audit
Score each active platform across 6 dimensions. Score: Strong / Needs Work / Missing.
Dimension 1: Profile Optimization
| Element | What to Evaluate | Strong | Needs Work | Missing |
|---|
| Bio | States brand identity + tagline + Oakland anchor. "Luxury Grows from Concrete." present or paraphrased. | Specific, benefit-driven, includes tagline verbatim | Bio exists but vague or generic ("Luxury fashion brand") | Empty or no brand language |
| Profile photo | Brand logo or Corey — consistent across platforms | High-quality, consistent everywhere | Low-res or inconsistent between platforms | Default avatar |
| Link | Drives to skyyrose.co — product page or homepage with clear navigation | Link-in-bio tool with collection links or direct skyyrose.co URL | Link exists but lands on wrong page (admin, 404, old URL) | No link or broken |
| Pinned / Highlights | Best content or collection intro pinned. Highlight covers: per collection + Behind Studio + Orders | Curated, up to date, covers visible | Exists but disorganized or stale | None |
| Handle consistency | @skyyroseco or recognizable variation across all platforms | Identical or immediately recognizable everywhere | Variations that require searching | Completely different names |
Dimension 2: Brand Canon Compliance
| Element | What to Evaluate | Strong | Needs Work | Missing |
|---|
| Tagline present | "Luxury Grows from Concrete." verbatim anywhere in profile or pinned posts | In bio or pinned — verbatim | Paraphrased ("Luxury from the streets") | Absent entirely |
| Collection voice accuracy | Black Rose, Love Hurts, Signature content each use correct register | No cross-attribution; each post uses its collection's voice | Occasional voice bleed between collections | Voices mixed or absent |
| Visual reference alignment | Photography and aesthetic aligns with The Five, not European luxury | Matches Kith/Culture Kings/Fear of God energy | Mixed signals — some European luxury-house styling | Clearly off-brand (minimalist white-space European aesthetic) |
| Product naming | Customer-facing posts use product name, not SKU | "BLACK Rose Crewneck" consistently | Mix of names and SKUs | SKU-first throughout ("br-001 is dropping") |
| No urgency manipulation | No countdown timers, "🔥 DON'T MISS OUT," or artificial scarcity pressure | Scarcity stated as fact only | Some hype language in older posts | Active posts with urgency clock or fire-emoji manipulation |
Dimension 3: Content Quality
| Element | What to Evaluate | Strong | Needs Work | Missing |
|---|
| Visual consistency | Cohesive dark/moody palette per collection. Dark background #0A0A0A. Collection accents visible. | Immediately recognizable brand look | Somewhat consistent but no clear palette discipline | Random visuals, no cohesion |
| Caption quality | Hook in first line. Brand voice present. CTA at end. 150-300 words on IG Feed. | Strong hooks, brand-specific language, clear CTA | Captions exist but generic or no brand voice | Single emojis, no copy, or copy-paste generic text |
| 5-Pillar representation | Brand Story, Product Showcase, Culture & Community, Lifestyle, Exclusivity all present | All 5 pillars visible in past 30 days | 2-3 pillars only | All promotional or all random |
| Video hook quality | First 1.5 seconds of Reels/TikToks stops scroll | Compelling visual or text hook within 1.5s | Hook is present but weak | No hook — product just appears from frame 1 |
Dimension 4: Posting Consistency
| Element | What to Evaluate | Strong | Needs Work | Missing |
|---|
| Frequency | Meets SkyyRose platform benchmark above | At or above benchmark | Regular but below benchmark | Sporadic — weeks of silence |
| Gap discipline | No gaps longer than 3 days on feed, 1 day on Stories | No extended gaps | Occasional 1-2 week gaps | Regular 3+ week disappearances |
| Cadence signal | Evidence of a posting plan vs. spontaneous | Consistent posting times, themed days | Some regularity but no clear system | Clearly reactive, no plan |
Dimension 5: Engagement Health
| Element | What to Evaluate | Strong | Needs Work | Missing |
|---|
| Comment responses | Replies to comments on own posts within 24h | Responds to most comments | Responds to some, ignores others | Never responds |
| DM responsiveness | Handles purchase inquiries and community DMs | Reports responding promptly | Slow or inconsistent | Ignores DMs |
| Outbound engagement | Engages with Oakland culture accounts, streetwear community, customers | Active commenter on relevant accounts | Occasional outbound | Posts and disappears |
| CTAs present | Every post includes a clear next step for the audience | Specific, relevant CTAs throughout | Generic "link in bio" on everything | No CTAs — audience never directed |
Dimension 6: Growth Signals
| Element | What to Evaluate | Strong | Needs Work | Missing |
|---|
| Follower trend | Direction of audience growth | Steady growth over past 30-90 days | Flat or very slow | Declining |
| Top-performing content | Awareness of which formats drive reach and saves | Can identify and replicates top formats | Some high-performers but pattern not exploited | No awareness of what works |
| Hashtag discipline | Collection-aware hashtag sets in first comment. Branded + niche + collection tags. | Correct sets, rotated, first comment | Hashtags used but in caption / generic / not rotated | No hashtags |
| Cross-promotion | skyyrose.co linked consistently. Platforms reference each other. | Tight cross-platform funnel | Occasional links | Each platform isolated |
Step 3: Present
Deliver in this order — present everything before saving.
3A: Audit Scorecard
## SkyyRose Social Media Audit Scorecard — [Date]
| Dimension | Instagram | TikTok | Pinterest | X/Twitter |
|------------------------|-----------|--------|-----------|-----------|
| Profile Optimization | | | | |
| Brand Canon Compliance | | | | |
| Content Quality | | | | |
| Posting Consistency | | | | |
| Engagement Health | | | | |
| Growth Signals | | | | |
Overall: X Strong / Y Needs Work / Z Missing
3B: Top 3 Wins
Specific, SkyyRose-flavored findings. What's working and why:
## What Is Working
1. [Specific finding tied to SkyyRose brand performance, not generic praise]
2. [...]
3. [...]
3C: Top 3 Gaps
Tied to the stated goal (brand awareness / sales / community). Brand canon violations surface here:
## Biggest Opportunities
1. [Specific gap + specific fix, e.g., "Instagram bio uses 'luxury streetwear brand'
instead of 'Luxury Grows from Concrete.' — every profile visit misses the brand's
most distinctive line. Fix: rewrite bio to include the tagline verbatim."]
2. [...]
3. [...]
3D: Quick Wins (Fix Today)
3-5 zero-content-creation fixes:
## Quick Wins (Fix Today)
1. Rewrite Instagram bio to include "Luxury Grows from Concrete." verbatim
2. Add link-in-bio tool (Linktree or Stan Store) with links to each collection page on skyyrose.co
3. Pin top-performing product post to top of Instagram grid
4. Match profile photo across Instagram, TikTok, and X
5. Create IG Highlight covers: Black Rose / Love Hurts / Signature / Kids / Behind the Studio / Orders
3E: Review Gate
Does this audit reflect what you're seeing on your end? I can:
- Adjust any scores if something was mis-assessed
- Dig deeper into a specific platform or dimension
- Add a platform not yet covered
Once confirmed, I'll save the full audit report and build your 30-day action plan.
GATE: Do not proceed to Step 4 until the user confirms the audit findings.
Step 4: Act
4A: Save the Audit Report
Save to social-media-audit/skyyrose-audit-[YYYY-MM-DD].md.
Include: scorecard, wins, gaps, quick wins, and the 30-day action plan.
4B: 30-Day Action Plan
Tailored to audit findings. Template:
## SkyyRose 30-Day Social Media Action Plan
### Week 1: Profile Foundation
- [ ] Rewrite bios on all active platforms — tagline verbatim, Oakland anchor, skyyrose.co link
- [ ] Set up link-in-bio with per-collection deep links to skyyrose.co product pages
- [ ] Create or refresh IG Highlight covers (one per collection + Behind Studio + Orders)
- [ ] Pin top-performing product post to Instagram grid top
- [ ] Audit recent posts for brand canon violations — correct product naming, collection voice
### Week 2: Content System
- [ ] Run /skyyrose-social-social-media-calendar to build the next 2 weeks
- [ ] Establish weekly pillar schedule (Brand Story Mon, Product Tue/Fri, Culture Wed, Lifestyle Thu)
- [ ] Batch-create next week's text posts and identify assets needed
- [ ] Schedule all posts via native scheduler or Buffer
### Week 3: Engagement Engine
- [ ] Start daily engagement: 10 min before posting, comment authentically on 5 Oakland/streetwear accounts
- [ ] Respond to every comment within 24 hours
- [ ] Add specific CTAs to every post — not just "link in bio" but a direct action tied to post content
- [ ] DM every account that tags SkyyRose — request UGC permission if the photo is strong
### Week 4: Growth and Measurement
- [ ] Review which posts in weeks 2-3 got the most saves, shares, and profile visits
- [ ] Double down on top format — if carousels drove saves, plan 2 more for next month
- [ ] Implement correct hashtag sets (see /skyyrose-social-hashtag-strategy)
- [ ] Screenshot follower counts and engagement rates — baseline for next audit
4C: Next-Step Suggestions
## Recommended Next Steps
- Run /skyyrose-social-social-media-calendar — build the next 2 weeks using the 5-pillar framework
- Run /skyyrose-social-hashtag-strategy — get collection-aware hashtag sets to fix Growth Signals
- Run /skyyrose-social-social-media-strategy — if the audit reveals platform-mix problems, rebuild the strategy
Implementation
from agents.social_media_agent import SocialMediaAgent
agent = SocialMediaAgent()
analytics = agent.get_analytics()
print(analytics)
ig_config = agent.get_platform_config("instagram")
tt_config = agent.get_platform_config("tiktok")
benchmark = agent.generate_post("br-001", "instagram", "product_launch")
print("Benchmark caption:")
print(benchmark.caption)
print("Benchmark hashtags:")
print(benchmark.hashtags)
python -m skyyrose.elite_studio.ventures.social smoke --sku br-001
{
"audit_date": "2026-05-27",
"auditor": "SkyyRose Social Agent",
"goal": "direct_sales",
"platforms_audited": ["instagram", "tiktok"],
"scorecard": {
"instagram": {
"profile_optimization": "needs_work",
"brand_canon_compliance": "needs_work",
"content_quality": "strong",
"posting_consistency": "strong",
"engagement_health": "needs_work",
"growth_signals": "missing"
}
},
"top_wins"
Example: SkyyRose Instagram + TikTok Audit
Scenario: 6 months after launch, Instagram has 3,200 followers. TikTok has 890 followers. skyyrose.co traffic from social is flat. Posting ~3x/week on IG, inconsistently on TikTok.
Step 1 findings:
- Goal: Direct sales to skyyrose.co
- Instagram active, TikTok active but inconsistent
- Recent drop: BLACK Rose Crewneck pre-order 3 months ago — no sustained content follow-through post-drop
Step 2 scoring (selected dimensions):
| Dimension | Instagram | TikTok |
|---|
| Profile Optimization | Needs Work | Missing |
| Brand Canon Compliance | Needs Work | Missing |
| Content Quality | Strong | Needs Work |
| Posting Consistency | Needs Work | Missing |
| Engagement Health | Needs Work | Missing |
| Growth Signals | Needs Work | Missing |
Top 3 Wins:
- Instagram product photography is strong — consistent dark palette, editorial quality, BLACK Rose collection posts feel cohesive
- Caption quality on feed posts has improved — hooks are present in first line, brand voice is closer to Corey's earned register
- The BLACK Rose Crewneck pre-order posts drove a clear traffic spike — product drops work when content is concentrated
Top 3 Gaps:
- TikTok profile has no bio, no link, and no consistent posting — the platform's discovery potential is entirely unrealized. For a visual streetwear brand, TikTok is the primary acquisition channel. Fix: complete the TikTok profile, run /skyyrose-social-tiktok-script, and commit to 1 video/day for 30 days.
- No Instagram CTAs in last 15 posts say "shop at skyyrose.co" — captions end with vibes but no conversion path. Since the goal is direct sales, every product post needs a direct link. Fix: add "Shop the [Product Name] at skyyrose.co — link in bio" to every product caption.
- Brand canon compliance: two recent Instagram posts use urgency copy ("Last chance — don't miss out!") that violates the founder's stated anti-manipulation canon. Fix: edit or archive those posts; rewrite the approach as stated fact ("Pre-order window closes [date]").
Quick Wins:
- Complete TikTok bio: "Luxury Grows from Concrete. | Oakland streetwear | skyyrose.co"
- Add TikTok link to skyyrose.co
- Edit last 2 IG posts to replace urgency copy with stated-fact scarcity
- Pin the BLACK Rose Crewneck reveal post to Instagram grid top
- Create IG Highlights: Black Rose / Love Hurts / Signature / Behind the Studio
Anti-Patterns
- Starting the audit without confirming the goal — a profile optimized for brand awareness looks different from one optimized for direct sales. Scores and recommendations shift based on goal.
- Skipping Brand Canon Compliance dimension — this is unique to SkyyRose. Generic social audits ignore brand voice discipline. Canon violations in public content damage brand equity.
- Scoring platforms that haven't posted in 90+ days — a dormant account isn't "Missing" on all dimensions; it should be flagged as "Inactive — audit not applicable" and noted as a strategic decision point.
- Recommending daily posting on every platform — SkyyRose at early stage should dominate 2 platforms before spreading. Inconsistent daily posting on 4 platforms is worse than consistent 4x/week on 1.
- Presenting scores without specific SkyyRose-flavored findings — "Content Quality: Needs Work" without citing which specific post and what specifically needs fixing is useless.
- Saving the report before user review — always present first, save second. The user may correct a score.
- Treating hashtag gaps as Minor — for a growing SkyyRose account (sub-10K), hashtag discoverability is a primary growth lever. Always surface hashtag gaps in Top 3 Gaps if present.
Recovery
- User has only one active platform: Audit that platform fully. Recommend one additional platform based on goal — if sales goal and visual product, recommend Pinterest as the highest-ROI secondary. Include the second-platform setup as Week 4 of the action plan.
- User can't describe posting frequency: Ask "When was your last post? This week, last week, or longer ago?" — score Posting Consistency as Needs Work for platforms with vague cadence and note it in the audit.
- Every dimension scores Missing: Prioritize by goal. If the goal is sales: fix Profile Optimization and add CTAs first. Don't try to address all gaps simultaneously — pick 3 actions per week.
- User disagrees with a score: Ask what they see differently. If they provide evidence, adjust. If disagreement is feeling vs. evidence, keep the score and soften language: "This reflects opportunity, not failure — these are the highest-leverage moves."
- Canon violation is ongoing and widespread: Flag it prominently in Top 3 Gaps. Don't soften it. Canon violations in public content cost more long-term than any short-term engagement they generate.
