skyyrose-social-social-media-audit

name	skyyrose-social-social-media-audit
description	Runs a structured social media audit of SkyyRose's active platform presence — scoring profile optimization, content quality, consistency, engagement, and growth signals — then delivers a prioritized 30-day action plan.
allowed-tools	Read Write Edit Glob

SkyyRose Social — Social Media Audit

When to Use This Skill

• Evaluating SkyyRose's current Instagram, TikTok, Pinterest, or X presence before a strategy refresh
• Diagnosing why content effort isn't translating to skyyrose.co traffic or sales
• Getting a structured scorecard with ratings before a collection campaign
• Identifying profile optimization gaps before a major drop
• Preparing a quarterly social media report for the brand

DO NOT use this skill for:

• Creating new social content (use skyyrose-social-social-media-calendar, skyyrose-social-instagram-carousel)
• Running competitor analysis without auditing SkyyRose's own accounts first
• Analyzing paid ad performance — this audit covers organic presence only
• Accessing live platform analytics via API — this audit is based on user-reported data and publicly observable profile state

---

Brand Canon (non-negotiable)

• Tagline is verbatim: Luxury Grows from Concrete. Present in bio, pinned posts, or profile highlights? Note it in the audit. Missing = gap.
• Collection voice discipline: Audit whether collection-specific content uses the correct register. Black Rose = armor. Love Hurts = bloodline. Signature = the standard. Mixed attribution = flagged finding.
• The Five visual references: Audit whether visual direction aligns with Kith · Oaklandish · Culture Kings · Fear of God · Palm Angels. European luxury-house aesthetic in active content = flagged finding.
• Product naming: Are products named by name ("BLACK Rose Crewneck") or by SKU ("br-001") in public posts? SKU-first = customer-facing bug.
• No urgency manipulation: Any countdown timers, "🔥 DON'T MISS OUT" copy, or artificial scarcity in active posts = flagged finding.

Full canon: ../skyyrose-content-engine/brand-guardrails.md

---

SkyyRose Platform Benchmarks

Platform	Healthy Frequency	Good Engagement Rate	Primary Format	Audience
Instagram	4-5 feed + 3 Reels/week + daily Stories	2-4% on feed, 3-5% on Reels	Reels, Carousels, Stories	Luxury streetwear 18-35, Black consumers
TikTok	1-2x/day	3-6% on videos	Short-form 15-30s	Streetwear discovery, 16-30
Pinterest	5-10 pins/day	0.2-0.5% click-through	Product pins, lifestyle	Purchase-intent fashion search
X / Twitter	1-2x/day	0.5-1.5% per tweet	Text + image, threads	Founder voice, drop announcements

---

Step 1: Understand

Confirm these inputs before auditing:

1. Active platforms — which platforms have posted in the last 30 days?
2. Current goal — brand awareness, direct sales to skyyrose.co, community building, or active collection launch?
3. Posting frequency — how often per platform in the past 30 days?
4. Self-assessment — what does the founder or team think is working? What feels stuck?
5. Recent drops — any collection launches or pre-orders in the past 60 days that content should have supported?

Platform Checklist — confirm which are active:

| Platform  | Active? | Handle / URL |
|-----------|---------|-------------|
| Instagram |         | @skyyroseco  |
| TikTok    |         |              |
| Pinterest |         |              |
| X/Twitter |         |              |
| YouTube   |         |              |

GATE: Do not proceed to Step 2 without at least one confirmed active platform and a stated or inferred goal.

---

Step 2: Audit

Score each active platform across 6 dimensions. Score: Strong / Needs Work / Missing.

Dimension 1: Profile Optimization

Element	What to Evaluate	Strong	Needs Work	Missing
Bio	States brand identity + tagline + Oakland anchor. "Luxury Grows from Concrete." present or paraphrased.	Specific, benefit-driven, includes tagline verbatim	Bio exists but vague or generic ("Luxury fashion brand")	Empty or no brand language
Profile photo	Brand logo or Corey — consistent across platforms	High-quality, consistent everywhere	Low-res or inconsistent between platforms	Default avatar
Link	Drives to skyyrose.co — product page or homepage with clear navigation	Link-in-bio tool with collection links or direct skyyrose.co URL	Link exists but lands on wrong page (admin, 404, old URL)	No link or broken
Pinned / Highlights	Best content or collection intro pinned. Highlight covers: per collection + Behind Studio + Orders	Curated, up to date, covers visible	Exists but disorganized or stale	None
Handle consistency	@skyyroseco or recognizable variation across all platforms	Identical or immediately recognizable everywhere	Variations that require searching	Completely different names

Dimension 2: Brand Canon Compliance

Element	What to Evaluate	Strong	Needs Work	Missing
Tagline present	"Luxury Grows from Concrete." verbatim anywhere in profile or pinned posts	In bio or pinned — verbatim	Paraphrased ("Luxury from the streets")	Absent entirely
Collection voice accuracy	Black Rose, Love Hurts, Signature content each use correct register	No cross-attribution; each post uses its collection's voice	Occasional voice bleed between collections	Voices mixed or absent
Visual reference alignment	Photography and aesthetic aligns with The Five, not European luxury	Matches Kith/Culture Kings/Fear of God energy	Mixed signals — some European luxury-house styling	Clearly off-brand (minimalist white-space European aesthetic)
Product naming	Customer-facing posts use product name, not SKU	"BLACK Rose Crewneck" consistently	Mix of names and SKUs	SKU-first throughout ("br-001 is dropping")
No urgency manipulation	No countdown timers, "🔥 DON'T MISS OUT," or artificial scarcity pressure	Scarcity stated as fact only	Some hype language in older posts	Active posts with urgency clock or fire-emoji manipulation

Dimension 3: Content Quality

Element	What to Evaluate	Strong	Needs Work	Missing
Visual consistency	Cohesive dark/moody palette per collection. Dark background #0A0A0A. Collection accents visible.	Immediately recognizable brand look	Somewhat consistent but no clear palette discipline	Random visuals, no cohesion
Caption quality	Hook in first line. Brand voice present. CTA at end. 150-300 words on IG Feed.	Strong hooks, brand-specific language, clear CTA	Captions exist but generic or no brand voice	Single emojis, no copy, or copy-paste generic text
5-Pillar representation	Brand Story, Product Showcase, Culture & Community, Lifestyle, Exclusivity all present	All 5 pillars visible in past 30 days	2-3 pillars only	All promotional or all random
Video hook quality	First 1.5 seconds of Reels/TikToks stops scroll	Compelling visual or text hook within 1.5s	Hook is present but weak	No hook — product just appears from frame 1

Dimension 4: Posting Consistency

Element	What to Evaluate	Strong	Needs Work	Missing
Frequency	Meets SkyyRose platform benchmark above	At or above benchmark	Regular but below benchmark	Sporadic — weeks of silence
Gap discipline	No gaps longer than 3 days on feed, 1 day on Stories	No extended gaps	Occasional 1-2 week gaps	Regular 3+ week disappearances
Cadence signal	Evidence of a posting plan vs. spontaneous	Consistent posting times, themed days	Some regularity but no clear system	Clearly reactive, no plan

Dimension 5: Engagement Health

Element	What to Evaluate	Strong	Needs Work	Missing
Comment responses	Replies to comments on own posts within 24h	Responds to most comments	Responds to some, ignores others	Never responds
DM responsiveness	Handles purchase inquiries and community DMs	Reports responding promptly	Slow or inconsistent	Ignores DMs
Outbound engagement	Engages with Oakland culture accounts, streetwear community, customers	Active commenter on relevant accounts	Occasional outbound	Posts and disappears
CTAs present	Every post includes a clear next step for the audience	Specific, relevant CTAs throughout	Generic "link in bio" on everything	No CTAs — audience never directed

Dimension 6: Growth Signals

Element	What to Evaluate	Strong	Needs Work	Missing
Follower trend	Direction of audience growth	Steady growth over past 30-90 days	Flat or very slow	Declining
Top-performing content	Awareness of which formats drive reach and saves	Can identify and replicates top formats	Some high-performers but pattern not exploited	No awareness of what works
Hashtag discipline	Collection-aware hashtag sets in first comment. Branded + niche + collection tags.	Correct sets, rotated, first comment	Hashtags used but in caption / generic / not rotated	No hashtags
Cross-promotion	skyyrose.co linked consistently. Platforms reference each other.	Tight cross-platform funnel	Occasional links	Each platform isolated

---

Step 3: Present

Deliver in this order — present everything before saving.

3A: Audit Scorecard

## SkyyRose Social Media Audit Scorecard — [Date]

| Dimension              | Instagram | TikTok | Pinterest | X/Twitter |
|------------------------|-----------|--------|-----------|-----------|
| Profile Optimization   |           |        |           |           |
| Brand Canon Compliance |           |        |           |           |
| Content Quality        |           |        |           |           |
| Posting Consistency    |           |        |           |           |
| Engagement Health      |           |        |           |           |
| Growth Signals         |           |        |           |           |

Overall: X Strong / Y Needs Work / Z Missing

3B: Top 3 Wins

Specific, SkyyRose-flavored findings. What's working and why:

## What Is Working

1. [Specific finding tied to SkyyRose brand performance, not generic praise]
2. [...]
3. [...]

3C: Top 3 Gaps

Tied to the stated goal (brand awareness / sales / community). Brand canon violations surface here:

## Biggest Opportunities

1. [Specific gap + specific fix, e.g., "Instagram bio uses 'luxury streetwear brand'
   instead of 'Luxury Grows from Concrete.' — every profile visit misses the brand's
   most distinctive line. Fix: rewrite bio to include the tagline verbatim."]
2. [...]
3. [...]

3D: Quick Wins (Fix Today)

3-5 zero-content-creation fixes:

## Quick Wins (Fix Today)

1. Rewrite Instagram bio to include "Luxury Grows from Concrete." verbatim
2. Add link-in-bio tool (Linktree or Stan Store) with links to each collection page on skyyrose.co
3. Pin top-performing product post to top of Instagram grid
4. Match profile photo across Instagram, TikTok, and X
5. Create IG Highlight covers: Black Rose / Love Hurts / Signature / Kids / Behind the Studio / Orders

3E: Review Gate

Does this audit reflect what you're seeing on your end? I can:
- Adjust any scores if something was mis-assessed
- Dig deeper into a specific platform or dimension
- Add a platform not yet covered

Once confirmed, I'll save the full audit report and build your 30-day action plan.

GATE: Do not proceed to Step 4 until the user confirms the audit findings.

---

Step 4: Act

4A: Save the Audit Report

Save to social-media-audit/skyyrose-audit-[YYYY-MM-DD].md.

Include: scorecard, wins, gaps, quick wins, and the 30-day action plan.

4B: 30-Day Action Plan

Tailored to audit findings. Template:

## SkyyRose 30-Day Social Media Action Plan

### Week 1: Profile Foundation
- [ ] Rewrite bios on all active platforms — tagline verbatim, Oakland anchor, skyyrose.co link
- [ ] Set up link-in-bio with per-collection deep links to skyyrose.co product pages
- [ ] Create or refresh IG Highlight covers (one per collection + Behind Studio + Orders)
- [ ] Pin top-performing product post to Instagram grid top
- [ ] Audit recent posts for brand canon violations — correct product naming, collection voice

### Week 2: Content System
- [ ] Run /skyyrose-social-social-media-calendar to build the next 2 weeks
- [ ] Establish weekly pillar schedule (Brand Story Mon, Product Tue/Fri, Culture Wed, Lifestyle Thu)
- [ ] Batch-create next week's text posts and identify assets needed
- [ ] Schedule all posts via native scheduler or Buffer

### Week 3: Engagement Engine
- [ ] Start daily engagement: 10 min before posting, comment authentically on 5 Oakland/streetwear accounts
- [ ] Respond to every comment within 24 hours
- [ ] Add specific CTAs to every post — not just "link in bio" but a direct action tied to post content
- [ ] DM every account that tags SkyyRose — request UGC permission if the photo is strong

### Week 4: Growth and Measurement
- [ ] Review which posts in weeks 2-3 got the most saves, shares, and profile visits
- [ ] Double down on top format — if carousels drove saves, plan 2 more for next month
- [ ] Implement correct hashtag sets (see /skyyrose-social-hashtag-strategy)
- [ ] Screenshot follower counts and engagement rates — baseline for next audit

4C: Next-Step Suggestions

## Recommended Next Steps

- Run /skyyrose-social-social-media-calendar — build the next 2 weeks using the 5-pillar framework
- Run /skyyrose-social-hashtag-strategy — get collection-aware hashtag sets to fix Growth Signals
- Run /skyyrose-social-social-media-strategy — if the audit reveals platform-mix problems, rebuild the strategy

---

Implementation

from agents.social_media_agent import SocialMediaAgent

agent = SocialMediaAgent()

# Pull analytics snapshot to inform audit scoring
analytics = agent.get_analytics()
print(analytics)

# Check platform config for benchmark comparison
ig_config = agent.get_platform_config("instagram")
tt_config = agent.get_platform_config("tiktok")

# Generate a benchmark post to compare against current live content quality
benchmark = agent.generate_post("br-001", "instagram", "product_launch")
print("Benchmark caption:")
print(benchmark.caption)
print("Benchmark hashtags:")
print(benchmark.hashtags)

# Run social venture smoke test to confirm pipeline is functioning before audit-driven rebuild:
python -m skyyrose.elite_studio.ventures.social smoke --sku br-001

// Audit report schema — save to social-media-audit/skyyrose-audit-[YYYY-MM-DD].json
{
  "audit_date": "2026-05-27",
  "auditor": "SkyyRose Social Agent",
  "goal": "direct_sales",
  "platforms_audited": ["instagram", "tiktok"],
  "scorecard": {
    "instagram": {
      "profile_optimization": "needs_work",
      "brand_canon_compliance": "needs_work",
      "content_quality": "strong",
      "posting_consistency": "strong",
      "engagement_health": "needs_work",
      "growth_signals": "missing"
    }
  },
  "top_wins" 
   
   
   

---

Example: SkyyRose Instagram + TikTok Audit

Scenario: 6 months after launch, Instagram has 3,200 followers. TikTok has 890 followers. skyyrose.co traffic from social is flat. Posting ~3x/week on IG, inconsistently on TikTok.

Step 1 findings:

• Goal: Direct sales to skyyrose.co
• Instagram active, TikTok active but inconsistent
• Recent drop: BLACK Rose Crewneck pre-order 3 months ago — no sustained content follow-through post-drop

Step 2 scoring (selected dimensions):

Dimension	Instagram	TikTok
Profile Optimization	Needs Work	Missing
Brand Canon Compliance	Needs Work	Missing
Content Quality	Strong	Needs Work
Posting Consistency	Needs Work	Missing
Engagement Health	Needs Work	Missing
Growth Signals	Needs Work	Missing

Top 3 Wins:

1. Instagram product photography is strong — consistent dark palette, editorial quality, BLACK Rose collection posts feel cohesive
2. Caption quality on feed posts has improved — hooks are present in first line, brand voice is closer to Corey's earned register
3. The BLACK Rose Crewneck pre-order posts drove a clear traffic spike — product drops work when content is concentrated

Top 3 Gaps:

1. TikTok profile has no bio, no link, and no consistent posting — the platform's discovery potential is entirely unrealized. For a visual streetwear brand, TikTok is the primary acquisition channel. Fix: complete the TikTok profile, run /skyyrose-social-tiktok-script, and commit to 1 video/day for 30 days.
2. No Instagram CTAs in last 15 posts say "shop at skyyrose.co" — captions end with vibes but no conversion path. Since the goal is direct sales, every product post needs a direct link. Fix: add "Shop the [Product Name] at skyyrose.co — link in bio" to every product caption.
3. Brand canon compliance: two recent Instagram posts use urgency copy ("Last chance — don't miss out!") that violates the founder's stated anti-manipulation canon. Fix: edit or archive those posts; rewrite the approach as stated fact ("Pre-order window closes [date]").

Quick Wins:

1. Complete TikTok bio: "Luxury Grows from Concrete. | Oakland streetwear | skyyrose.co"
2. Add TikTok link to skyyrose.co
3. Edit last 2 IG posts to replace urgency copy with stated-fact scarcity
4. Pin the BLACK Rose Crewneck reveal post to Instagram grid top
5. Create IG Highlights: Black Rose / Love Hurts / Signature / Behind the Studio

---

Anti-Patterns

• Starting the audit without confirming the goal — a profile optimized for brand awareness looks different from one optimized for direct sales. Scores and recommendations shift based on goal.
• Skipping Brand Canon Compliance dimension — this is unique to SkyyRose. Generic social audits ignore brand voice discipline. Canon violations in public content damage brand equity.
• Scoring platforms that haven't posted in 90+ days — a dormant account isn't "Missing" on all dimensions; it should be flagged as "Inactive — audit not applicable" and noted as a strategic decision point.
• Recommending daily posting on every platform — SkyyRose at early stage should dominate 2 platforms before spreading. Inconsistent daily posting on 4 platforms is worse than consistent 4x/week on 1.
• Presenting scores without specific SkyyRose-flavored findings — "Content Quality: Needs Work" without citing which specific post and what specifically needs fixing is useless.
• Saving the report before user review — always present first, save second. The user may correct a score.
• Treating hashtag gaps as Minor — for a growing SkyyRose account (sub-10K), hashtag discoverability is a primary growth lever. Always surface hashtag gaps in Top 3 Gaps if present.

---

Recovery

• User has only one active platform: Audit that platform fully. Recommend one additional platform based on goal — if sales goal and visual product, recommend Pinterest as the highest-ROI secondary. Include the second-platform setup as Week 4 of the action plan.
• User can't describe posting frequency: Ask "When was your last post? This week, last week, or longer ago?" — score Posting Consistency as Needs Work for platforms with vague cadence and note it in the audit.
• Every dimension scores Missing: Prioritize by goal. If the goal is sales: fix Profile Optimization and add CTAs first. Don't try to address all gaps simultaneously — pick 3 actions per week.
• User disagrees with a score: Ask what they see differently. If they provide evidence, adjust. If disagreement is feeling vs. evidence, keep the score and soften language: "This reflects opportunity, not failure — these are the highest-leverage moves."
• Canon violation is ongoing and widespread: Flag it prominently in Top 3 Gaps. Don't soften it. Canon violations in public content cost more long-term than any short-term engagement they generate.