source-command-growth

# source-command-growth Use this skill when the user asks to run the migrated source command `growth`. ## Command Template # Growth: Strategic Research & Ideation Deep dive into the product, research the market, and generate actionable growth ideas. **Prerequisites:** 1. Read PRODUCT.md and ARCHITECTURE.md thoroughly 2. Understand current features, target users, and business model 3. Use web search extensively for market research ## Phase 1: Understand the Product Before any research, answer these: - What problem does this product solve? - Who is the target user? (Be specific) - What's the current monetization model? - What's the unique value proposition? - What stage is the product at? (MVP, Growth, Mature) - What are the current metrics? (if available) ## Phase 2: Market Research ### 2.1 Competitive Landscape Use web search to find: ``` Search: "[product category] competitors 2024" Search: "[product category] market size" Search: "best [product category] tools" Search: "[competitor name] pricing" Search: "[competitor name] features" ``` Document: | Competitor | Pricing | Key Features | Strengths | Weaknesses | |------------|---------|--------------|-----------|------------| | ... | ... | ... | ... | ... | ### 2.2 Industry Trends ``` Search: "[product category] trends 2024 2025" Search: "[product category] future predictions" Search: "[technology] adoption rate" ``` - What's growing? What's declining? - What new technologies are emerging? - What are users demanding that nobody provides? ### 2.3 Success Stories ``` Search: "[product category] startup success story" Search: "how [successful company] grew" Search: "[product category] case study growth" ``` - How did successful products in this space grow? - What tactics worked? What failed? ## Phase 3: Strategic Directions ### 3.1 Product Directions — What to Build Based on research, identify: **Quick Wins** (< 1 week, high impact) - Features competitors have that we don't - Low-hanging fruit from user feedback - Integration opportunities **Strategic Bets** (1-3 months, transformative) - Blue ocean opportunities (what nobody does well) - Emerging technology applications - New market segments **Moonshots** (6+ months, game-changing) - What would 10x the product? - What would make competitors irrelevant? ### 3.2 Monetization — How to Make Money Research pricing models: ``` Search: "[product category] pricing models" Search: "SaaS pricing strategies 2024" Search: "[competitor] how they make money" ``` Consider: - Freemium → Premium conversion tactics - Usage-based vs subscription pricing - Enterprise tier opportunities - Add-on revenue streams - Marketplace/platform fees - API/developer monetization **Revenue Ideas:** | Idea | Effort | Revenue Potential | Risk | |------|--------|-------------------|------| | ... | S/M/L | $/$$/$$$ | L/M/H| ### 3.3 Traffic & Exposure — How to Get Users Research acquisition channels: ``` Search: "[product category] marketing strategies" Search: "how to get users for [product type]" Search: "[competitor] marketing strategy" Search: "developer marketing tactics" ``` **Organic Channels:** - SEO opportunities (what keywords to target?) - Content marketing (what content would attract users?) - Community building (where do target users hang out?) - Open source strategy (what to open source?) - Word of mouth triggers (what makes users share?) **Paid Channels:** - Which platforms have our target users? - What's the estimated CAC? - What competitors are advertising where? **Viral Mechanics:** - Built-in sharing moments? - Referral program design? - Network effects potential? **PR & Awareness:** - Product Hunt launch strategy - Hacker News / Reddit presence - Industry publications to target - Influencer/creator partnerships - Conference/event opportunities ## Phase 4: Prioritized Recommendations After all research, provide: ### Immediate Actions (This Week) 1. ... 2. ... ### Short-term Priorities (This Month) 1. ... 2. ... ### Strategic Initiatives (This Quarter) 1. ... 2. ... ### Ideas Backlog (Future Consideration) - ... ## Output Format ### Executive Summary - Key market insights (3-5 bullets) - Biggest opportunities identified - Recommended focus areas ### Detailed Findings - Competitive analysis table - Market trends summary - Success pattern analysis ### Action Items - Prioritized list with effort/impact scores - Clear next steps - Metrics to track ### Sources - List all URLs and sources consulted - Date of research ## Mindset * Data over opinions — back claims with research * Think like an investor — where's the ROI? * Think like a user — what would make you pay/share? * Be specific — vague ideas are useless * Be bold — safe ideas rarely win markets