google-consent-mode-v2

name	google-consent-mode-v2
title	Configuring Google Consent Mode v2
description	Configuring Google Consent Mode v2 for privacy-compliant measurement and advertising. Covers default and update commands, consent state mapping to GA4 and Google Ads, conversion modeling with cookieless pings, and EEA requirements effective March 2024.
author	mukul975
author_url	https://github.com/mukul975/Privacy-Data-Protection-Skills/tree/main/plugins/cookie-consent-skills/skills/google-consent-mode-v2
license	Apache-2.0
version	0.1.0
execution_mode	open
jurisdiction	general
practice	data-protection
language	en

Configuring Google Consent Mode v2

Overview

Google Consent Mode v2 is a framework that adjusts the behavior of Google tags (Analytics, Ads, Floodlight) based on user consent status. Announced in November 2023 with enforcement beginning March 2024, Consent Mode v2 introduces two new parameters — ad_user_data and ad_personalization — alongside the existing analytics_storage and ad_storage parameters. For advertisers serving users in the European Economic Area (EEA), implementing Consent Mode v2 is required to maintain measurement and audience capabilities in Google Ads and GA4. Without it, Google will not process EEA user data for remarketing lists or conversion measurement.

Consent Mode v2 Parameters

Parameter Definitions

Parameter	Controls	Default	Description
ad_storage	Advertising cookies	denied	Controls whether advertising-related cookies (gcl*, IDE) can be read/written
ad_user_data	User data for advertising	denied	Controls whether user data can be sent to Google for advertising purposes
ad_personalization	Ad personalization	denied	Controls whether data can be used for remarketing and personalized ads
analytics_storage	Analytics cookies	denied	Controls whether analytics cookies (_ga, _gid) can be read/written
functionality_storage	Functionality cookies	granted	Controls functionality cookies (language preferences)
personalization_storage	Personalization cookies	denied	Controls personalization cookies (recommendations)
security_storage	Security cookies	granted	Controls security-related cookies (authentication, fraud prevention)

Consent State Mapping for Pinnacle E-Commerce Ltd

Map CMP consent categories to Consent Mode parameters:

CMP Category	ad_storage