| name | roi-calculator |
| slug | aaron-roi-calculator |
| displayName | ROI Calculator · ROI 计算 |
| summary | 活动投入产出核算:成本归集、收益口径与 ROI 及 STAR 回报(R)证据汇总 |
| description | Use when the user asks to "calculate influencer ROI", "prove campaign value", or "what was our ROAS"; produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary. Not for building the full slide/written report — use report-generator. 达人营销ROI计算/投资回报测算 |
| version | 19.2.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when measuring or projecting influencer campaign ROI, justifying or defending budgets, comparing ROI across campaigns or channels, evaluating individual influencer or tier value, or preparing executive-level ROI numbers. Activate when the user supplies spend and results data and wants ROI, ROAS, EMV, CPA/CAC, attribution, or LTV impact computed. |
| argument-hint | <campaign name or spend> [revenue] [results data] |
| metadata | {"author":"aaron-he-zhu","version":"19.2.0","discipline":"influencer","phase":"report","geo-relevance":"low","hermes":{"tags":["marketing","influencer","report"],"category":"influencer"},"openclaw":{"emoji":"📣","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
ROI Calculator
This skill helps you calculate and communicate the return on investment for influencer marketing campaigns using various methodologies appropriate for your goals and available data.
Cross-discipline (paid ads): this is the shared return-math engine for paid ads — paid-measurement-loop, attribution-reconciler, and budget-optimizer delegate ROAS/CPA/payback ratios here rather than recomputing them. Save paid runs under memory/ad/roi-calculator/.
Quick Start
Shortest invocation:
Calculate ROI for our influencer campaign: $25K spend, $72K revenue, 2.1M reach
Common scenario — compare methods before reporting:
What's the ROI of our campaign using direct revenue, EMV, and LTV-based methods?
Skill Contract
- Reads: campaign spend breakdown, results data (reach, impressions, engagements, clicks, conversions, revenue, new customers), AOV and repeat-rate data if LTV is in scope, any prior performance output from
performance-analyzer.
- Writes: ROI calculation file at
memory/influencer/roi-calculator/YYYY-MM-DD-<topic>.md containing direct ROI/ROAS, EMV, cost-efficiency metrics, attribution-modeled revenue, LTV-based ROI, by-influencer ROI, and a summary report block.
- Promotes: only with separate authorization, durable headline numbers with their attribution window, source, and uncertainty; a calculation request alone does not authorize hot-cache writes.
- Done when:
- At least one ROI methodology is computed with the inputs and formula shown.
- Each headline metric is stated against a declared, source-dated comparison target; no universal benchmark is invented.
- A bottom-line assessment (profitable / break-even / loss) and 1-3 recommendations are written.
- Primary next skill: report-generator
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
This family is Tier 1 — it works with no live integrations. Ask the user for spend and results data and compute everything from those inputs. Connectors below can pull the numbers automatically when available:
